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![“[I]ntegrating
social
media
into
health
communication
campaigns
and
activities
allows
health
communicators
to
leverage
social
dynamics
and
networks
to
encourage
participation,
conversation,
and
community
–
all
of
which
can
help
spread
key
messages
and
influence
health
decision
making”](https://image.slidesharecdn.com/socialmediaandhealth-101021210656-phpapp01/75/Social-media-and-health-33-2048.jpg)
Uploaded byJodi Sperber
Social media and health
The document discusses the evolution of communication through social media and its significant impact on health information sharing. It highlights how social media reduces barriers to participation and allows individuals to access valuable health-related information, influencing their health decisions and actions. Hospitals are increasingly adopting social media platforms, which facilitate connections among patients, providers, and the community to enhance health communication and support.
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Social media and health
- 1. Social Media and Health Jodi Sperber, MSW, MPH October 21, 2010
- 2. Before you take notes… www.slideshare.net/jsperber
- 3. What is it NOT?
- 4. Same thing, only different Communication is always evolving Social media is the latest, and perhaps most significant, shift in communication Does not replace other media
- 5. What is different? One Many Many Many
- 6. Why is this important? Dramatic shift in how information is shared Barriers to participation greatly reduced Anyone has the chance to be heard With free tools and expanding platforms, creativity beats $$
- 7. Basic Principles Participation Openness Conversation Community Connectedness Adapted from http://is.gd/cWWZ9
- 8. Access to information online Spring 2000 Spring 2009 Access to <50% 75% Internet Broadband 5% 57% Seek health info 25% 61% online Social Life of Health Information, Pew Internet and American Life, June 11, 2009. By Susannah Fox and Sydney Jones.
- 9. Health is social 57% turn to Internet when they need info and assistance in dealing with health or medical issues. 60% say information found online affected a decision about how to treat an illness or condition. 56% say it changed their overall approach to maintaining their health or the health of someone they help take care of. Social Life of Health Information, Pew Internet and American Life, June 11, 2009. By Susannah Fox and Sydney Jones.
- 10. Decisions & actions impacted 53% -‐ led them to ask a doctor new questions, or to get a second opinion from another doctor. 49% -‐ changed the way they think about diet, exercise, or stress management. 38% -‐ affected decision about whether to see a doctor. 38% -‐ changed the way they cope with a chronic condition or manage pain. Social Life of Health Information, Pew Internet and American Life, June 11, 2009. By Susannah Fox and Sydney Jones.
- 11. • Use of mobile devices is rising • Blacks and Latinos less likely to have broadband access at home, more likely to use mobile phones
- 12. Are you thinking socially? Photo credit: See-‐ming Lee, via Creative Commons License
- 13. Hospitals have started to adopt 2,259 social networking sites as of 10/19 871 Hospitals total All 50 states represented 421 YouTube Channels 679 Facebook pages 648 Twitter Accounts 417 LinkedIn Accounts 94 Blogs Full list: http://ebennett.org/hsnl/
- 15. Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. Consulting Speaking Network Building Coaching Training
- 16. One story: Twitter leads to diagnosis and Tx 1. Mother reads story USA Today re: wrist pain 2. Tells daughter about news story 3. Daughter participates in #wristpain tweet chat hosted by Mayo 4. Talks with same doctor from news story and reviews Mayo site for information 5. Makes appointment with doc 6. Diagnosis made, surgery within 24 hours 7. Blog post about experience, which further spreads information…
- 17. Technology is just a platform; it’s what people do with the technology that makes a difference. Are you thinking socially? Photo credit: The Washington Post Peeps Show IV
- 18. How is it used?
- 19.
- 20. To connect along commonalities Patients Providers Staff Constituencies
- 21.
- 22.
- 23. To make “health thinking” fun and normative
- 26.
- 28. Full list here: http://bit.ly/dsnQoj
- 29. Are you thinking socially? (and mobile?) Photo credit: maistora, via Creative Commons license
- 32. “Facebook for doctors” • Find office phone or fax for virtually any US physician • Search for 24hr pharmacies, hospitals, and labs • Locate former classmates and residents • Exchange private phone lists, back lines, and pagers • Send HIPAA-‐compliant text messages to colleagues
- 33. “[I]ntegrating social media into health communication campaigns and activities allows health communicators to leverage social dynamics and networks to encourage participation, conversation, and community – all of which can help spread key messages and influence health decision making”
- 34. What’s next? Photo credit: FreeFoto.com, via Creative Commons license
- 35. Other resources We are Media Presentation for AIDS.gov team CDC Social Media Kit (pdf) Social Media University, Global (SMUG) 35 Social Media Theses
- 36. Type Concept Examples Online journal where Talking Points posts are arranged in Memo, Disease reverse chronological Blogs order. Often combines Management Care Blog, many text, pictures, links, newspapers video. YouTube, Flickr, Content Place to organize and del.icio.us, digg, Communities share content. SlideShare Online space for open ACOR, Forums discussion. PatientsLikeMe Adapted from http://is.gd/cWWZ9
- 37. Type Concept Examples Microblogs A very, very short blog. Twitter, Yammer Audio and video recordings, which can be Name your area of Podcasts downloaded one by one, interest, and there’s or automatically via likely a podcast… subscription. Online space to build a Social Networking Facebook, personal profile and Service MySpace, Twitter connect with others. A site that allows users Wikipedia, Wikis to enter and edit answers.com content. Adapted from http://is.gd/cWWZ9