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Social Media and Non-Profit Fundraising (2013)
- 1. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N SOCIAL MEDIA AND FUNDRAISING Katrina Kibben Social and Offline Media Manager
- 2. AGENDA Who’s @katrinakibben? Where YouStand Social Stats Strategies: The Good The Bad The Ugly Social Media Tool Belt Discussion #PHILANTHROPY @ KATRINAKIBBEN Say Hi!
- 3. WHO IS THISGIRL? • @KatrinaKibben www.katrinakibben.com
- 4. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 5. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 6. WHICH OF THEFOLLOWING TOOLS DOES YOUR COMPANY USE? 1. Facebook 2. Twitter 3. YouTube 4. Blogs 5. Flickr # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 7. HIGHLIGHTS How often doesyour company use social? 40% Not often 20% Moderately Are your fundraising goals increasing? 50% YES! Did you reach your goals 81% Yes # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 8. SOCIAL MEDIA FAMILIARITY #P H I L A N T H R O P Y @ K A T R I N A K I B B E N I know nothing I have FB but don't get anything else I have SM accts but I don't use them often I'm a Ninja
- 9. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 10. #PHILANTHROPY @KATRINAKIBBEN PEOPLE ARE LISTENING Facebook: Morethan 1 billion active users YouTube More than 4 billion views per day Twitter 460,000 accounts created every day Mobile Over 300 million phones in the US
- 11. THE BOTTOM LINE 1.Never, ever turn down free advertising 2. Easier to acquire an online donor than convert an offline donor 3. Fast and requires little monitoring 4. Relationship and press building 5. “Viral potential” #PHILANTHROPY @KATRINAKIBBEN
- 12. WHAT IS KNOWNABOUT ONLINE GIVING: • 65% of donors used the Internet before donating • 20% of Internet users donate to charity online • Compare to banking around 41% • Online giving grew 52% between 2009 and 2010 • Online donors give more money than offline # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 13. WHAT DOES ANONLINE DONOR LOOK LIKE? # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 14. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 15.
- 16. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N THE TREVOR PROJECT
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- 18. MUSEUM OF SCIENCE #P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 19. #PHILANTHROPY @KATRINAKIBBEN EPIC CHANGE Raised over$11,000 in just 48 hours
- 20.
- 21. HUNTINGTON THEATRE COMPANY #P H I L A N T H R O P Y @ K A T R I N A K I B B E N
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- 23. INSTAGRAM AND FLICKR #P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 24. BOSTON BALLET # PH I L A N T H R O P Y @ K A T R I N A K I B B E N
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- 27. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 28.
- 29. RED CROSS REACTION #P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 30. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 31. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 32. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 33. # P HI L A N T H R O P Y @ K A T R I N A K I B B E N
- 34. It doesn’t takea ninja… YOU CAN DO THIS AT HOME
- 35. RESOLVE TO BESOCIAL I will spend 15 minutes a day checking on top social media channels. I will start blogging. I will incorporate Facebook into my next campaign I will optimize my site navigation I will measure and set goals # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 36. MOST IMPORTANT GOAL: OPERATIONRAISE MONEY # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
- 37. GOALS F A CE B O O K Most Popular Posts 1x per month Source of donations? Demographics Total new fans O T H E R T O O L S Twitter E-mail Instagram/ Flickr YouTube Slideshare Blogs Sharing Mobile # P H I L A N T H R O P Y @ K A T R I N A K I B B E N
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Editor's Notes
- #12 Blackbaud.com Study - www.blackbaud.com/.../OnlineGiftDonorProfile_ResearchResults.pdf
- #13 Blackbaud.com Study - www.blackbaud.com/.../OnlineGiftDonorProfile_ResearchResults.pdfhttp://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1360
- #14 http://philanthropiccollaboration.posterous.com/2010-online-giving-statisticsYounger than your average donor (About 38, average donor in their 60’s)
- #16 - The most successful campaigns listen first- they know what their community cares about and work in the dept. Telling you to help someone, not give. Setting the scene- Short deadlines create urgency
- #18 http://www.youtube.com/nonprofitsMust have current 501(c)(3) statusGoogle Checkout "Donate" buttonPremium branding capabilities and increased uploading capacity
- #20 Twitter. This money was raised to build a classroom in Tanzania. Over 98% of those who donated had never donated to Epic Change before.
- #23 Giveaways, participation call to action, registration when you get there. Attends social events + tweet to gain traffic. SEO
- #26 Your individual donation, going to bebilled to cell phone and is expensive to set up for small NPO'sHOW MUCH DOES THIS COST?
- #27 Social media linking notes, showcase things that give you credibility, make donations easy
- #29 And although The Red Cross deleted the original post, Dogfish Head jumped on the joke and has been encouraging beer lovers to donate blood. Wins all around!
- #37 Shutterstock.com: Raising money