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Social Media and the Talent Landscape
This document summarizes a webinar presented by Manpower on using social media for recruiting. It discusses Intuit's journey in developing a social media recruiting strategy, where they started by using LinkedIn and Facebook, what they learned about engaging candidates on different platforms, and where their strategy has evolved to. It also covers some of the legal issues around using social media for recruiting and screening candidates, emphasizing the need to ensure practices are non-discriminatory, job-related, and consistently applied and documented. The webinar provided best practices for developing a formal social media policy and guidelines for searchers to comply with employment laws.
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Social Media and the Talent Landscape
- 1. Innovative Workforce Solutions Tuesday,March 20, 2012 Social Media and the Talent Landscape: What HR Needs to Know About Social Media To download today’s materials, please visit: www.manpower.us/materials
- 2. Manpower General Information • Sharethe webinar • Ask a question • Votes (polling questions) • Rate (before you leave) To access today’s materials, please visit: www.manpower.us/materials
- 3. Manpower Having Audio Problems? Theaudio for this event is streaming to your computer If you can’t hear through your computer speakers: US Dial-in Number: 1 857 244 7575 Passcode: 425 124 02#
- 4. Manpower Tweet along: #mpwebinar Followus on Twitter: @Manpower_US Find us on Facebook: facebook.com/manpowerUS
- 5. Manpower Earning HRCI Credit To receive 1 HRCI for this Webinar, participants must: − Attend the Webinar for in it’s entirety (one person per computer) To access today’s materials, please visit: www.manpower.us/materials
- 6. 6 Meet our Presenters: GailHouston Intuit Right Talent Recognized on Fortune’s “100 Best Places To Work” for 11 years in a row Named #2 most social company by NetProspex
- 7. 7 Meet our Presenters: MarkToth Chief Legal Officer
- 8. Manpower Official Disclaimer The presentationyou are about to witness should not be relied upon or construed as legal advice. For specific information on recent legal developments, particular factual situations or the effect of a particular law, the opinion of qualified legal counsel should be sought. Failure to stay awake for the remainder of this presentation could result in potentially long-lasting side-effects, including litigation headaches, recurring nightmares, and/or severe gastrointestinal discomfort from having to spend too much time with lawyers. Please consult with your own Legal and/or HR departments before making any major changes.
- 9. Manpower Creating a SocialRecruiting Strategy • Why Intuit created a social media recruiting strategy • Where Intuit started • What Intuit learned • Where Intuit is going • How to avoid the legal pitfalls of social recruiting 9
- 10. Intuit’s Social Recruiting Journey andwhat you can learn from it.
- 11. Manpower Social Used toMean In-Person Meetings… But conversations moved online and communities formed
- 12. Manpower Recruiters Began toJoin LinkedIn… And thought that candidates were lined up to be found
- 13. Manpower So recruiters must learnhow to recruit using social media. Over 850 million users 150 million users Over 360 million users 100 million active users Because Candidates are Living in Social…
- 14. Manpower POLLING QUESTION • Doesyour company use social media for recruiting? A. Yes B. No 14
- 15. Manpower According to TweetMyJobsSurvey Jan 2012: • 57% of companies say social media improves branding • 48% of companies say social results in more referrals • 46% of applicants spend 6 hours or more on social sites for job search purposes 15
- 16. Manpower According to the2011 JobVite Report – 33 Essential Recruiting Stats: • 73% of applicants age 18-34 found their job through social networks compared to 53% through a job board • 89% of US companies will use social media for recruiting • Facebook had 43% of referral hires compared to 41% from LinkedIn 16
- 17. Manpower With the moveof candidates to Social… Intuit created a strategy to engage Tools for creating the conversation Tools for creating the buzz Email Video Photo RSS & Job Post Wall Posts Live Chat Events Discussion Boards & Groups Mobile Devices Share Polls & Quizzes Podcast Blogs Status Updates Career Site
- 18. Manpower Intuit Started withLinkedIn Company Page, Groups, Personal Profiles
- 19. Manpower Looked for NewWays to Engage on Facebook… Video Chats, Wall Discussions, Job Posts, Blogs Facebook Fans http://www.linqto.com/PlaybackRoom.aspx?roomname=intuitcareers&name=SingleExplicit_2010_09_16_13_33_30_244
- 20. Manpower Created @Intuitcareers onTwitter Have to do more than just post jobs.
- 21. Manpower Created Intuit CareersYouTube Channel • “Your website is outstanding, and your video that directly speaks to hiring people who are customer- focused is a best practice” Former Disney Executive http://www.youtube.com/watch?v=_IWRdDN7NjU
- 22. Manpower As Intuit Lookedfor New Ways to Engage… Slideshare became Intuit’s 5th social channel – www.slideshare.net/intuitcareers 72,598 total presentation views.
- 23. Manpower Created Social MediaBootcamp Trained recruiters on how to be effective social recruiters.
- 24. Manpower Social is onlysocial if you have a conversation • Whether digitally or in-person, social media is called social because it works best when you have a conversation.
- 25. Manpower Intuit Stopped ShorteningURLs… And discovered the power of the bit.ly bundle Bit.ly bundle views: 7,600 https://bitly.com/bundles/intuitcareers/n
- 26. Manpower • Email • Meetup •Facebook • Digg • LinkedIn • Twitter • Job Fair • In-person Social is only One Tool
- 27. Manpower Intuit Learned WhichNumbers Really Mattered Quantitative Measures Qualitative Measures Social Media Sites Followers • Fans Members • Subscribers Brand Views • Comments • Mentions Retweets • User Experience Results Applications • Interviews Offers • Hires Participation Rates Employees • Businesses All Candidates • The Right Talent Investment Time • Cost • Resources
- 28. Manpower Intuit Added GoogleAnalytics As they engaged in conversations, social stats rose... http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/
- 29. Manpower By Encouraging SocialCulture, Intuit Recognized #2 Most Social Company In the presence of companies like: • New York Times (#1) • Adobe (#4) • Amazon (#6) • Google (#8) • Microsoft (#9) • Disney (#11) • Apple (#15 - tie) • eBay (#15 – tie) http://www.huffingtonpost.com/2011/07/27/the-most-social- companies_n_908763.html#s316219&title=15_tie_
- 30. Manpower POLLING QUESTION • Whatsites do you use most for recruiting? A. Linkedin B. Twitter C. Facebook D. Youtube 30
- 31. Manpower Exploring the Future… Bytalking to customers • How are they using social? • What do they want to talk about? • Who do they want to hear from? • What will prompt them to engage?
- 32. Manpower And Exploring NewSites… https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/about
- 33. Manpower And using innovativetools Like QR codes for enhanced candidate experience Intuit QR Code Cookies
- 34. Social Recruiting &the Law
- 35. Manpower POLLING QUESTION • Haveyou been formally trained in how to use social media for recruiting? A. Yes B. No 35
- 36. Manpower Sources: SHRM, Clearswift,DLA Piper, Cisco Thursday, June 30, 2016 What Are Employers Really Doing? • 73% do no SM training • 58% say SM benefits > risks • 56% use SM to screen • 19% ban SM
- 37. Manpower Source: SHRM What AreEmployers Really Using? • 95% LinkedIn • 58% Facebook • 42% Twitter • 29% Professional Sites • 3% MySpace • 1% Foursquare • 1% Second Life • 6% Other
- 38. Manpower Source: Mindflash Thursday, June30, 2016 What Are Employers Really Finding? 35%: Bad Stuff • 53% inappropriate photos/info • 44% drugs/alcohol • 35% disparaging comments • 29% bad communication skills • 26% discriminatory comments • 24% lies about qualifications 18%: Good Stuff • 50% good personality • 39% strong qualifications • 38% creative abilities • 35% good communication skills • 19% valid references • 15% awards/accolades
- 39. Manpower True or False? Noneof the laws that apply in the real world apply in the social media universe and therefore I can completely lose my mind and absolutely anything goes.
- 40. Manpower Source: SHRM Same OldLaws • Discrimination • NLRA • FCRA • GINA • Negligent hiring • Off-duty conduct • Arrest records • Everything else
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- 42. Manpower Companies with SMLegal Issues 42
- 43. Manpower Stay Out ofCourt Basics • Know the law • Adopt a reasonable policy • Consistently enforce it • Consider SM agreements • Train searchers and managers 43
- 44. Manpower Search Checklist • BeConsistent – All candidates or certain categories – Same phase of interview process • Designate Searchers – Limited # of employees or 3rd party – Not hiring manager 44
- 45. Manpower Search Checklist • LimitScope – Job-related, job-related, job-related – Certain approved sites – No protected class info • Disclose – Notify candidates – Include in application 45
- 46. Manpower Search Checklist • Document –Consistent process – Job-related reasons for not hiring – Retention policy 46
- 47. Manpower POLLING QUESTION • Doesyour company have a formal social media policy? A. Yes B. No C. I don’t know 47
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- 49. Manpower 10 Essential Elements 1.Tie to Vision + Code + Handbook 2. Set clear + reasonable expectations 3. Define SM broooooooooadly 4. Protect trade secrets 5. Clarify who owns what 49
- 50. Manpower 10 Essential Elements 6.Ban disparagement/harassment 7. Respect copyrights 8. Include NLRA disclaimer 9. Impose duty to report violations 10. Enforce “up to and including discharge” 50
- 51. Manpower SM Starter Kit •Blawg: manpowerblogs.com/toth • Latest legalishness • SM 101 • SM best practices • Sample SM policies 51
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- 53. Manpower Did you watchthis webinar as a recording? Please request your certificate at www.manpower.us/requesthrci