Social Media Social Networks




               SOCIAL MEDIA, SOCIAL NETWORKS



                            Text




laurelpapworth.com
Social Media Social Networks


                                             Laurel Papworth


           •slides at http://slideshare.net/silkcharm
           •delicious http://delicious.com/lpapworth/
           sep2010
           •blog at http://laurelpapworth.com
           •email laurel@laurelpapworth.com
           •phone +61 (0)432 684992
           •Twitter @SilkCharm
           •iTunes Social Media Business podcast
                                                                   reference

laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                     http://laurelpapworth.com/courses
laurelpapworth.com
Social Media Social Networks




                     Social Media



laurelpapworth.com
Social Media Social Networks




There’s nothing wrong with the term...



                      Social Media



 laurelpapworth.com
Social Media Social Networks




There’s nothing wrong with the term...



                      Social Media

              ... except the word “Social” and the word “Media”!

 laurelpapworth.com
Social Media Social Networks




There’s nothing wrong with the term...



                      Social Media

              ... except the word “Social” and the word “Media”!

 laurelpapworth.com
Social Media Social Networks




There’s nothing wrong with the term...



                      Social Media
               Travel

              ... except the word “Social” and the word “Media”!

 laurelpapworth.com
Social Media Social Networks




There’s nothing wrong with the term...



                      Social Media
               Travel

              ... except the word “Social” and the word “Media”!

 laurelpapworth.com
Social Media Social Networks




There’s nothing wrong with the term...



                      Social Media
               Travel                     Communities

              ... except the word “Social” and the word “Media”!

 laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




 Participatory Budgeting since 1993




laurelpapworth.com
Social Media Social Networks




 Participatory Budgeting since 1993
             2009: 11 million dollars




laurelpapworth.com
Social Media Social Networks




 Participatory Budgeting since 1993
             2009: 11 million dollars
     178 Kiosks mobile units in City




laurelpapworth.com
Social Media Social Networks




  Participatory Budgeting since 1993
              2009: 11 million dollars
      178 Kiosks mobile units in City

After voting closed, 172,938 people had registered votes in
the system, 9.98% of the city’s registered voters. (Voter
registration is mandatory for adults) The forum received
1,210 posts.


 laurelpapworth.com
Social Media Social Networks




  Participatory Budgeting since 1993
              2009: 11 million dollars
      178 Kiosks mobile units in City

After voting closed, 172,938 people had registered votes in
the system, 9.98% of the city’s registered voters. (Voter
registration is mandatory for adults) The forum received
1,210 posts.


 laurelpapworth.com
Social Media Social Networks




  Participatory Budgeting since 1993
              2009: 11 million dollars
      178 Kiosks mobile units in City

After voting closed, 172,938 people had registered votes in
the system, 9.98% of the city’s registered voters. (Voter
registration is mandatory for adults) The forum received
1,210 posts.
                                       Brazil
 laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                           In other words:
            The future is Intelligent Web not Social Web
                                  and

               The Whole World Needs Media Training




laurelpapworth.com
Social Media Social Networks




From Shallow to Deep Social Media Engagement
                                                LaurelPapworth.com ©© 2009




                                         Community initiates and resolves       7. Peer to Peer
                                Biz/Gov and Community together           6. Collaborative
                           Time limited, viral spiked events        5. Campaign
                        Agency ads, filter forward              4.Viral

                     Information Provision          3. Broadcast
        Management Listening            2. Monitoring
 Staff guidelines, wikis   1. Internal/Enterprise

laurelpapworth.com
Social Media Social Networks




                     Not A Single Conversation
laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




                     The Guardian Hires Local Bloggers
laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




 Travvies
laurelpapworth.com
Social Media Social Networks




Multiple spokes
laurelpapworth.com
Social Media Social Networks




More than one spoke
laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Social Media Social Networks




                           Hub: Website, Blog

                         Content:YouTube, Flickr,
                               Slideshare

                     Distribution: Twitter, Facebook

                       Plugins: Email this blog, RSS,
                     Facebook Page, Twitter, LinkedIn,
                               “Share This”

                       Facebook: NetworkedBlogs

                          Twitter: SocialOomph


laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks

                                          SOCIAL MEDIA PRESS RELEASE
                                                     TEMPLATE, VERSION 1.0

                     CONTACT                Client contact            Spokesperson              Agency contact
                     INFORMATION:           Phone #/skype             Phone #/skype             Phone #/skype
                                            Email                     Email                     Email
                                            IM address                IM address                IM address
                                            Web site                  Blog/relevant post        Web site


                                                      NEWS RELEASE HEADLINE
                                                                  Subhead


                                                          CORE NEWS FACTS
                                                         ! Bullet-points preferable

                                   LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE
                                 The purpose-built del.icio.us page offers hyperlinks (and PR annotation in
                                  “notes” fields) to relevant historical, trend, market, product & competitive
                                   content sources, providing context as-needed, and, on-going updates.


                                                 MP3 FILE OR                     GRAPHIC                         VIDEO
                        PHOTO
                                                PODCAST LINK                    e.g., product                e.g., brief
                       e.g., product
                                                e.g., sound bytes                schematic;                product demo
                      picture, exec
                                                   by various                   market size                 by in-house
                      headshot, etc.
                                                  stakeholders                 graphs; logos                   expert


                                           MORE MULTIMEDIA AVAILABLE BY REQUEST
                                                        e.g., “download white paper”


                           PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS,
                                         CUSTOMERS AND/OR PARTNERS
                       Recommendation: no more than 2 quotes 5.3"  per contact. The PR agency should have additional
                       quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides
                                       opportunity for Agency to add further value to interested media.


                                       LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL)
                                          This empowers journalist to “take a different angle,” etc.
                                    These links would also be cross-posted to the custom del.icio.us site.


                                                     BOILERPLATE STATEMENTS


                                                  RSS FEED TO CLIENT’S NEWS RELEASES


                                                    “ADD TO DEL.ICIO.US”
                               Allows readers to use the release as a standalone portal to this news


                                                  TECHNORATI TAGS/“DIGG THIS”



laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks



                     Wordpress.com
                             or
                      Wordpress.org
                      Fathom theme
                     Facebook “Like”
                     Twitter Goodies
                         Feedblitz
                       Feedburner
                         YouTube
                           Flickr
                         Delicious
                       “Share this”
laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks




laurelpapworth.com
Social Media Social Networks


                                             Laurel Papworth


           •slides at http://slideshare.net/silkcharm
           •delicious http://delicious.com/lpapworth/
           sep2010
           •blog at http://laurelpapworth.com
           •email laurel@laurelpapworth.com
           •phone +61 (0)432 684992
           •Twitter @SilkCharm
           •iTunes Social Media Business podcast
                                                                   reference

laurelpapworth.com

Social Media and Travel writers

  • 1.
    Social Media SocialNetworks SOCIAL MEDIA, SOCIAL NETWORKS Text laurelpapworth.com
  • 2.
    Social Media SocialNetworks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email [email protected] •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com
  • 3.
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  • 4.
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  • 6.
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  • 7.
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  • 8.
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  • 9.
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  • 10.
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  • 11.
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  • 12.
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  • 13.
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  • 14.
    Social Media SocialNetworks Participatory Budgeting since 1993 laurelpapworth.com
  • 15.
    Social Media SocialNetworks Participatory Budgeting since 1993 2009: 11 million dollars laurelpapworth.com
  • 16.
    Social Media SocialNetworks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City laurelpapworth.com
  • 17.
    Social Media SocialNetworks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. laurelpapworth.com
  • 18.
    Social Media SocialNetworks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. laurelpapworth.com
  • 19.
    Social Media SocialNetworks Participatory Budgeting since 1993 2009: 11 million dollars 178 Kiosks mobile units in City After voting closed, 172,938 people had registered votes in the system, 9.98% of the city’s registered voters. (Voter registration is mandatory for adults) The forum received 1,210 posts. Brazil laurelpapworth.com
  • 20.
    Social Media SocialNetworks laurelpapworth.com
  • 21.
    Social Media SocialNetworks laurelpapworth.com
  • 22.
    Social Media SocialNetworks In other words: The future is Intelligent Web not Social Web and The Whole World Needs Media Training laurelpapworth.com
  • 23.
    Social Media SocialNetworks From Shallow to Deep Social Media Engagement LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Peer to Peer Biz/Gov and Community together 6. Collaborative Time limited, viral spiked events 5. Campaign Agency ads, filter forward 4.Viral Information Provision 3. Broadcast Management Listening 2. Monitoring Staff guidelines, wikis 1. Internal/Enterprise laurelpapworth.com
  • 24.
    Social Media SocialNetworks Not A Single Conversation laurelpapworth.com
  • 25.
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  • 26.
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  • 27.
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  • 28.
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  • 29.
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  • 30.
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  • 31.
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  • 32.
    Social Media SocialNetworks laurelpapworth.com
  • 33.
    Social Media SocialNetworks laurelpapworth.com
  • 34.
    Social Media SocialNetworks Travvies laurelpapworth.com
  • 35.
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  • 36.
    Social Media SocialNetworks More than one spoke laurelpapworth.com
  • 37.
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  • 38.
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  • 39.
    Social Media SocialNetworks laurelpapworth.com
  • 40.
    Social Media SocialNetworks laurelpapworth.com
  • 41.
    Social Media © ©Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
  • 42.
    Social Media SocialNetworks Hub: Website, Blog Content:YouTube, Flickr, Slideshare Distribution: Twitter, Facebook Plugins: Email this blog, RSS, Facebook Page, Twitter, LinkedIn, “Share This” Facebook: NetworkedBlogs Twitter: SocialOomph laurelpapworth.com
  • 43.
    Social Media SocialNetworks laurelpapworth.com
  • 44.
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  • 45.
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  • 46.
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  • 47.
    Social Media SocialNetworks laurelpapworth.com
  • 48.
    Social Media SocialNetworks laurelpapworth.com
  • 49.
    Social Media SocialNetworks laurelpapworth.com
  • 50.
    Social Media SocialNetworks SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0 CONTACT Client contact Spokesperson Agency contact INFORMATION: Phone #/skype Phone #/skype Phone #/skype Email Email Email IM address IM address IM address Web site Blog/relevant post Web site NEWS RELEASE HEADLINE Subhead CORE NEWS FACTS ! Bullet-points preferable LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE The purpose-built del.icio.us page offers hyperlinks (and PR annotation in “notes” fields) to relevant historical, trend, market, product & competitive content sources, providing context as-needed, and, on-going updates. MP3 FILE OR GRAPHIC VIDEO PHOTO PODCAST LINK e.g., product e.g., brief e.g., product e.g., sound bytes schematic; product demo picture, exec by various market size by in-house headshot, etc. stakeholders graphs; logos expert MORE MULTIMEDIA AVAILABLE BY REQUEST e.g., “download white paper” PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS Recommendation: no more than 2 quotes 5.3" per contact. The PR agency should have additional quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides opportunity for Agency to add further value to interested media. LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) This empowers journalist to “take a different angle,” etc. These links would also be cross-posted to the custom del.icio.us site. BOILERPLATE STATEMENTS RSS FEED TO CLIENT’S NEWS RELEASES “ADD TO DEL.ICIO.US” Allows readers to use the release as a standalone portal to this news TECHNORATI TAGS/“DIGG THIS” laurelpapworth.com
  • 51.
    Social Media SocialNetworks laurelpapworth.com
  • 52.
    Social Media SocialNetworks laurelpapworth.com
  • 53.
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  • 54.
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  • 55.
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  • 56.
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  • 57.
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  • 58.
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  • 59.
    Social Media SocialNetworks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email [email protected] •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com

Editor's Notes