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Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social media can be an effective job search tool when used strategically as part of an overall plan. Key points include: social media complements but does not replace traditional methods; it is important to find information on companies and build connections through research and networking on sites like LinkedIn; an effective strategy involves identifying target companies, researching them, networking into them, and communicating one's value as an employee rather than focusing on disabilities. Google tools like Gmail, Drive, and Calendar can help organize the job search process.
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Similar to Social Media as a Job Search Tool--MHANJ/DVR Presentation
Social Media as a Job Search Tool--MHANJ/DVR Presentation
- 1. Social Media asa Job Search Tool Michele Martin, The Bamboo Project Inc.
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- 3. Our Agenda Today’sHiring Environment—Some Context Key Points About Social Media How Job Seekers Should Use Social Media Google Tools for Organizing the Job Search
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- 5. *This does not reflect thosewho have dropped out of the labor force altogether.
- 6. Promoting from Within Whenthere’s an opening, 42% of jobs are filled internally.
- 7. Less Pressure toHire
- 8. Rise of Temp/ContractWorkers 30-40% of workers are in “perma-temp” or freelance/contract work. 20% of job growth has been in temp workers
- 9. Multiple Hiring Sources 45% of externalhires come from referrals and applications received through the company website.
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- 16. Implications for JobSeekers Fewer jobs with more competition for those jobs Changing nature of jobs—more “contingent” and PT workers, more rigorous and rapidly changing job requirements. Greater difficulty getting noticed Need to navigate confusing online systems and multiple social networks
- 17. Implications for JobSeekers with Disabilities Focus on expanding social networks—who you know is critically important! Communicate value as an employee, not as a person with a disability. Self-advocacy Staff focus on coaching people in goal-setting and implementing job search plan
- 18. Key Points AboutSocial Media
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- 21. Not Just for“Professionals”
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- 23. Find Information •Job leads •Companyinfo •Industry/occupat ional info
- 24. Build/Maintain Connections And makeexisting networks “visible.”
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- 26. A Job SearchPlan, Optimized with Social Media
- 27. Basic Questions Whatis my geographic radius? Who, within that radius, hires people like me? Which of these organizations would I want to work for? Who do I know who is connected to those companies? Who do I need to know who is connected to those companies? How can I connect to the right people and to current AND future openings?
- 28. Job Search Goals Focus efforts on target companies and getting to the people within those target companies that can help me get noticed. Demonstrate to target companies and people that I’m the best fit for their organizational needs, culture and values. Expand “weak ties” for job leads Nurture “strong ties” for more help
- 29. Step-by-Step Job SearchPlan Identify target companies Research target companies Network into target companies and leverage/build relationships with key people Look for both posted and unadvertised opportunities Demonstrate value to target companies (not based on disability!) Keep it all organized!
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- 31. Why Research? Whowill hire you? Where do you want to work? Who’s in your network and how might they help? Customized job search tools Interview prep Culture match
- 32. Tools/Tasks Google MapsIdentify potential companies in geographic area LinkedIn Research/follow companies & find connections Google Alerts—ongoing info about people, companies, “breaking news”
- 33. Google Maps KeywordSearch maps.google.com
- 35. LinkedIn Company KeywordSearch
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- 40. Keywords Names ofcompanies Names of key people in organization Industries Key skills/certifications Industry trends
- 41. Other Options CompanyCareer websites Twitter—Find/follow company and hiring managers Facebook Fan Pages
- 42. Summary Make alist of companies that will hire you and that are in geographic area. Compile research on the company Follow on LinkedIn/Use Google Alerts to keep expanding on information/research
- 43. Networking to YourNew Job
- 44. Two Main Goals Expand current network—the more people you know, the more opportunities you are aware of. Nurture and build relationships in existing network—the closer your connection, the more likely they are to go out of their way to help.
- 45. LinkedIn Is YourBest Friend Focused on professional, not personal Shows how your network is connected into companies Helps you identify people you want/need to connect to within companies Contact management that helps you build professional relationships
- 46. 1. Sign Upfor an Account
- 47. 2. Create YourProfile
- 48. Start Connecting Connectthrough email contacts Regularly review “People You May Know” on LinkedIn Home Page. Review contacts of new connections—who might you connect with? When you meet people in person, follow-up with a LinkedIn connection Say “yes” more than “no.”
- 49. Building Your Network Join and participate in Groups—great way to get to people for connections! Be a good “neighbor”--update your status, share articles, make referrals, give advice. Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections. For 3rd level connections, join groups they belong to and interact via the group
- 50. Interact! Update statuswith professional info/announcements Review newsfeed and comment/respond to activity. Share links to online resources that are useful to your network/profession. Provide unsolicited recommendations for colleagues and others
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- 53. LinkedIn Company Search Workinga Job Opening
- 54. Networking to aSpecific Company Search for Company On Company Page “How You’re Connected” Click “See All” 1st level connections are direct 2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
- 56. Other Ideas Viewthe profile of your target connection for specific information to include in a “request to connect” Look for Groups they belong to that you can join. When selecting potential networking contacts, focus on relevant job title and/or number of connections.
- 57. Status updates Work you want Companies you want to connect with Fan Company Pages/Interact
- 58. Social Media andPersonal Branding
- 59. Elements of theBrand Personal Appearance Competencies Personality & Attitude “Differentiators” Personal Parameters
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- 61. Can I CountOn You?
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- 63. Will You FitIn?
- 64. Will You StandOut?
- 65. How to CommunicateYour Brand Portfolio Networking Resumes/Cover Letters Interviewing Online
- 69. LinkedIn Profile Completethe entire profile! Upload a professional photo Have a great headline and summary Highlight accomplishments, not responsibilities Set Profile to “Public” Link to other online tools (Twitter, Slideshare, etc.)
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- 72. Requesting a Recommendation Select carefully Send personalized request Provide some guidance on what they should highlight for your job search Try GIVING one first!
- 73. 1. Clean up“digital dirt” 2. Project positive image
- 74. Facebook Posting Removeall photos that are not “professional” Untag yourself in photos that are unprofessional. Review timeline and delete posts/comments that reflect poorly in job search Review Fan Pages you’ve “liked” and “unlike” inappropriate pages Review apps/games
- 75. Facebook Privacy Youhave to choose privacy If you need to go on “Lock Down” Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting Limit audiences for past posts Disable public search Disable searches by email address
- 76. Positive Strategies Usestatus updates to connect, let people know about job search, comment on professional issues. Revise profile to emphasize professional/ educational accomplishments Share links/resources Choose friends wisely Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
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- 78. Wikispaces.com Can uploaddocuments and images Can embed PowerPoint, video Use to share: Introductory video Work samples Certificates Recommendations
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- 80. Tips for JobBoards Don’t spend a lot of time on boards— LEAST effective form of job search Use boards for research Search locally Search specifically Use “niche” boards where possible Apply through company website
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- 84. Finding Leads onFacebook Company Fan Pages Job Board Pages Facebook Applications Networking with friends BEWARE—You’re mixing personal/professional on Facebook!
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- 88. Organizing the JobSearch
- 89. Some Tools Gmail Google Drive Google Calendar
- 90. Why Gmail? “Preferred”account by employers Gateway to other Google products Labels for organizing Filters to automatically route emails Excellent search Integrated with Video, Chat, Calendar and Tasks
- 91. Gmail Tasks Shift +T automatically adds open email to task list
- 92. Google Drive Uploador create Word, PPT, Excel documents, including forms. Store online—accessible anytime, anywhere Private or shared with others Online editing, commenting
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- 100. Find a Time Note—Calendarsmust be shared.
- 101. Other Features Sharecalendars with others Invite people to add item to their calendars Have reminders sent to cell phone Set to automatically email daily agenda each morning Embed calendars in other websites Can enable attachments to events
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Editor's Notes
- #8 Fewer job openings plus highly qualified applicants begging for jobs. Plus, in many cases, they have current employees who are afraid of losing their jobs pick up the slack.