Uploaded byGeorgia Sapounas
Social media bod training
The document outlines a social media training provided by the Ontario Real Estate Association, covering key platforms like Facebook, Twitter, and LinkedIn. It includes a detailed training agenda, highlighting the importance of building online presence through profiles and pages, tips for effective posting, and tools for managing multiple accounts. Additionally, it emphasizes measuring effectiveness and engagement on these platforms to enhance professional networking and marketing strategies.
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Social media bod training
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- 2. © Ontario RealEstate AssociationSocial Media Training OutlineSocial Media Overview (1 hour) Facebook Profiles versus Pages Understanding Twitter Networking on LinkedInOREA’s Social Media Presence
- 3. © Ontario RealEstate AssociationSocial Media Training OutlineHands-On Workshop (1.5 hours)Setting Up Facebook Profiles and PagesCreating a Twitter Account, Tweeting, Following, Retweeting, Hashtags, ListsOptimizing your LinkedIn Page, Growing Your Network, Using GroupsUsing Hootsuite to Manage Multiple Social Media Profiles (if time permits)
- 4. FacebookThe World isObsessed with Facebook: http://bit.ly/j0mUUvWhy? Advantages:Branding, Engagement, Drive website Traffic, Reputation Management, New Member Acquisition, Access to Social World, Viral Effect, Feedback Mechanism© Ontario Real Estate Association
- 5. Facebook Profile versusPage© Ontario Real Estate AssociationPage“Like”Profile“Add as a friend”Facebook Profile (Home)The Profile is your mandatory starting point. This personal account (think of it as your FB home) is required before you can move up to pages and groups and is limited to “one per person.” The Facebook profile is about you, the individual. Though you can build beneficial business relationships here, it’s intended to be more personal. You canmix business and personalbyusing the Friends List feature.you can send out status updates, photos and notes (extremely useful tool for both targeted marketing and reputation management).The FB Profile limits you to 5000 friends The average personal user has about 120 contacts.© Ontario Real Estate Association
- 6. Facebook ProfileIndividual UsersPutyour “Face” on FacebookYour name, picture, video of your kids, etc.Post updates, videos, picturesSend messages, write on walls, and socializeShould NOT be used as your business page (limit reach)© Ontario Real Estate Association
- 7. Facebook Page (Workplace)Designedfor self-promotion, your FB Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor. Provide useful information, links to articles and blog posts, images and video — anything that creates perceived value. All status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients.Analytics tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life. With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses.© Ontario Real Estate Association
- 8. Facebook PageOnce youcreate a PROFILE, you can use that account to create a Facebook Business Fan PagePost events, videos, photos, specials, promotionsEncourage your fans to “like” youPost testimonialsSpread the word about your business stories© Ontario Real Estate Association
- 9. Importance of FacebookPagesGet your business to show up high in search engine positions as Facebook is a very popular websiteGet unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped atVisible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page© Ontario Real Estate Association
- 10. Types of Facebookpages © Ontario Real Estate Associationhttp://www.facebook.com/pages/create.php
- 11. Discover Facebook Pageshttp://www.facebook.com/pages/©Ontario Real Estate Association
- 12. Facebook Page Tips& BenefitsGet “liked” do not need accept requests
- 13. Good analytics onengagementIntegrate with other activitiesAdd “Like” box to website or blogAdd Twitter tabKeep your Wall openYour turfInteraction puts you in front of users’ networksUse “favourites” function to build partnerships
- 14. Highlight activity Facebook’sphoto tools (get permission!)
- 15. Integrate with blog,Twitter, website
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- 17. Encourage responses andfeedbackParticipate several times per dayUnderstand timeline flow© Ontario Real Estate Association
- 18. Measuring Facebook EffectivenessFacebookAnalytics Dashboard“Insights” section of Fan Page; “See all”Interactions tabRecent posts, the dates and times they were posted, how many impressions each received, and the amount of feedback per impressionPost quality: feedback per impressionActivity: impressions over timeEngagement: feedback between posts© Ontario Real Estate Association
- 19. Understanding TwitterFrom Inception:Allows you to answer the question: “What are you doing?” in 140 characters“Tweet” share information, comment, micro-blog, chattext-based posts of up to 140 characters displayed on the user's profile page. Follow anyone you find interestingAllow prospects to follow youVirtual “in-person” gathering© Ontario Real Estate Associationhttp://bit.ly/lT1qGq
- 20. How to useTwitterHashtag (#) to track messagesUse D or DM in first character followed by account name to send direct messages to someoneUse RT @accountname followed by a quote to retweet someone© Ontario Real Estate Association
- 21. What to Tweet?PostIndustry TipsBuilds credibilityPost FactsRe-TweetingPart of the Social CommunityOther stories and articlesMember tweets PhotosPartners and SponsorsAsk people questions © Ontario Real Estate Association
- 22. Twitter TipsKeep youname as short as possible, easy to spell and rememberSet expectations in your bioPurpose, how will be managed, content, response expectationsKnow your symbols@username = user will be identified that taggedD username= Direct message (only users who follow you)# = hashtag for event, news itemRT @username = Retweet (repost to show agree or want to share their content)© Ontario Real Estate Association
- 23. Twitter TipsShow youcare in your profile (picture, background, bio)Post several times a dayMost Twitter users only look at the conversation happening in last few minutesShare news-worthy links, content, blogBe a resource. Listen, answer questions, give feedback. Showcase your activitiesBe a connector. By being there and following members who are there, you are connecting the members to each other.Quality content is the primary reason people will follow you on TwitterSurprise themMake it easy to Retweet © Ontario Real Estate Association
- 24. Harvesting FollowersEvery followeris potentially a real and meaningful connectionIf a Twitter user has jumped on board as a follower, make it a point to reach out @apersonallevel at least onceReview recent postsDetermine how you can make the most relevant connection© Ontario Real Estate Association
- 25. RetweetsRetweeting important newsWhenthey Retweet, their network of followers will see the post as wellThe exponential power of Twitter in reaching large masses of people becomes clearer when you consider the power of retweeting© Ontario Real Estate Association
- 26. Twitter Tools© OntarioReal Estate AssociationTweetdeck: Desktop version of TwitterHootsuite: Manage Multiple AccountsHashtags.org: Track hashtag statisticsSproutSocial: Manage Multiple AccountsKlout: Discover your influenceTwittercounter: stats site
- 27. Measuring EffectivenessIs anybodypaying attention to what you’re saying on Twitter?Number of followers = reachRetweets = endorsement of message@ Replies = engagement (sentiment?)Visits from links to posted in Tweets = acting on your Tweets© Ontario Real Estate Association
- 28. LinkedInBusiness-oriented social networkingsite mainly used for professional networking.Uses:Build and sustain networkBecome a subject matter expertDrive website trafficRecruitingKeep in touchhttp://www.youtube.com/watch?feature=player_profilepage&v=AIrC2ZzJToA© Ontario Real Estate Association
- 29. LinkedIn Tipshttp://www.youtube.com/watch?v=JNl9RVrXLhMComplete profilePhoto,links, summary, specialitiesUnique URLAdd applicationsWebsite – edit name (SEO)Edit your HEADLINE (enhance search)Know why you want to networkStay in touch with people who really know youConnections with people you don’t know but with whom you have something in commonConnections for seeing, being visible and helping people connect
- 30. LinkedIn Tips3. Personalize your invitations4. Promote your activity, invite engagementJoin relevant groupsFind group membersSearch groups for relevant conversationsOffer help and resourcesShowcase expertise, informationRaise awareness for events, content, etc.© Ontario Real Estate Association
- 31. Extra LinkedIn TipsAnswerquestions in Questions and Answers: show expertise without a hint of self-promotion.Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.Use the search feature to find people by company, industry and cityUse widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.Post your presentations on your profile using a presentation application (slideshare). Find members and prospects through connections.Link to articles and content posted elsewhere, with a summary of why it’s valuable© Ontario Real Estate Association
- 32. © Ontario RealEstate Association
- 33. Measuring EffectivenessMeasureWeekly logWho’sviewed your profileParticipation in groupsLinkedIn Maphttp://www.youtube.com/watch?v=PC99Nw2JX8w&NR=1© Ontario Real Estate Association
- 34. OREA Social MediaPresenceBlogs:www.oreablog.comwww.homeownershipmatters.ca
- 35. FacebookGovernment Relations –www.facebook.com/oreagrOntario Commercial Council - www.facebook.com/oreaoccReal Estate College –www.facebook.com/oreacollegeCentre for Leadership Development –www.facebook.com/orealeadershipOREA President – www.facebook.com/oreapres© Ontario Real Estate Association
- 36. TwitterGovernment Relations –www.twitter.com/oreagrOntario Commercial Council – www.twitter.com/oreaoccOREA Centre for Leadership Development – www.twitter.com/orealeadershipOREA President – www.twitter.com/oreapres© Ontario Real Estate Association
- 37. LinkedInOREA - http://www.linkedin.com/groups?mostPopular=&gid=95499OREA- http://www.linkedin.com/groups?mostPopular=&gid=87874Centre for Leadership Development - http://www.linkedin.com/groups?mostPopular=&gid=1888725© Ontario Real Estate Association
- 38. YouTube, FourSquare, FlickrYouTube:GovernmentRelations – www.youtube.com/oreagrFoursquare:OREA - http://foursquare.com/venue/1390604Flickr:Government Relations – www.flickr.com/oreagr© Ontario Real Estate Association
- 39. Hands-On Training© OntarioReal Estate Association
- 40. FacebookSet up aFacebook profile and/or page“Like”Post (video, picture, comment, link)ShareCreate an eventCustomize your URLLike a post in the OREA blog© Ontario Real Estate Association
- 41. Twitter#Smtraining useHashtagFollowDM Direct MessageRT (classic & new style)URL shorten bit.lyLoad an imageCreate a listDo a searchAdvanced search = search.twitter.com/advancedTweet from the OREA blog© Ontario Real Estate Association
- 42. LinkedInCreate a 100%complete profilepersonalize website names (SEO), summary, edit your professional headline (Search), etc.Create a customized URLJoin and post in a groupAsk for a recommendationPersonalize the requestAdd an application (twitter, slideshare, etc.)Update your statusPost a summary of an article (why it’s useful)Rearrange your sections (toggle & move)© Ontario Real Estate Association
- 43. Hootsuite – Mobile& DesktopManage Multiple Social Media Profileswww.hootsuite.comSchedule messagesMonitor mentionsBuild ReportsMessage multiple networksTrack results© Ontario Real Estate Association
- 44. Thank you forattending #Smtraining © Ontario Real Estate Association
Editor's Notes
- #5 BrandingCustomer engagementDrive website trafficReputation managementAccess to social worldViral EffectFeedback mechanism
- #6 Laptop and smartphones
- #7 http://www.smcitizens.com/2011/02/25/navigating-facebook-the-difference-between-profile-page-and-group/
- #16 Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers.
- #25 http://www.youtube.com/watch?v=IzT3JVUGUzM