Uploaded byBig Fish Creations
Social Media Brass Tacks 2
The document discusses various social media campaigns and failures, highlighting notable incidents such as the meltdown of Amy's Baking Company and the successful engagement strategies of brands like Taco Bell and Honda. It emphasizes the importance of effective crisis management, fair use of copyright materials, and maintaining a positive online brand image. Key takeaways include the necessity of quick responses and the importance of authenticity in social media interactions.
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Social Media Brass Tacks 2
- 1. Social Media BrassTacks 2 Thursday, June 6, 13
- 2. Who We Are BigFish Creations An advertising and digital media company specializing in web & graphic design, digital photography, copywriting, social media strategy, branding, campaign management, analytics, online business solutions, and project management. Thursday, June 6, 13
- 3. “If you everdrop your keys into a river of molten lava, let’em go, because, man, they’re gone.” Jack Handey Thursday, June 6, 13
- 4. Epic Social Media #FAIL part1 Thursday, June 6, 13
- 5. ‘Audit This’ -Evan Mathis Posted a picture on Instagram of himself doing #1 on an IRS sign. #FAIL Source: Mashable - May 15 2013 Thursday, June 6, 13
- 6. Target: Promoted Trendson Twitter #McDStories Source: Mashable - 11 Biggest Social Media Disasters of 2012 Thursday, June 6, 13
- 7. #McDStories Source: 10 FunniestTweets From the #McDStories Disaster #FAIL Thursday, June 6, 13
- 8. #McDStories Source: 10 FunniestTweets From the #McDStories Disaster #FAIL Thursday, June 6, 13
- 9. #McDStories Source: 10 FunniestTweets From the #McDStories Disaster #FAIL Thursday, June 6, 13
- 10. Source Buzzfeed: ThisIs The Most Epic Brand Meltdown On Facebook Ever Amy’s Baking Company Facebook Meltdown Thursday, June 6, 13
- 11. Amy’s Baking Company GordonRamsey interviewed Amy’s Baking Company on his show, and eventually dumped them because he said they were too difficult to work with. He essentually ‘fires’ them. Source Buzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever Photo Credit: www.gordonramsay.com Thursday, June 6, 13
- 12. Amy’s Baking Company OwnersSamy and Amy Bouzaglo set out to defend themselves on their Facebook page. Source Buzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever Photo Credit: Buzzfeed via Facebook Thursday, June 6, 13
- 13. Amy’s Baking Company SourceBuzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever #FAIL Thursday, June 6, 13
- 14. Amy’s Baking Company SourceBuzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever #FAIL Thursday, June 6, 13
- 15. Amy’s Baking Company SourceBuzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever #FAIL Thursday, June 6, 13
- 16. Amy’s Baking Company Samyand Amy keep posting and posting. They try to intercept what others were saying. One site, Reddit, had a thread that was actually bringing new people to the so called party. Source Buzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever Photo Credit: Buzzfeed via Facebook Thursday, June 6, 13
- 17. Amy’s Baking Company SourceBuzzfeed: This Is The Most Epic Brand Meltdown On Facebook Ever #TRIPLE #FAIL Thursday, June 6, 13
- 18. Amy’s Baking Company TheirFacebook Page is essentially useless now. #FAIL Thursday, June 6, 13
- 19. Amy’s Baking Company Tomake matters worse, satire (fake) pages begin to appear on Facebook #FAIL Thursday, June 6, 13
- 20. Amy’s Baking Company Moralof the story? It is better to remain silent and be thought a fool than to open one’s mouth and remove all doubt - Abraham Lincoln Thursday, June 6, 13
- 21. Epic Social Media #WIN part2 Thursday, June 6, 13
- 22. Taco Bell -Facebook Page Taco Bell is known for their witty replies on their social media channels. Source: Mashable - Jan 3 2013 #WIN Thursday, June 6, 13
- 23. Honda - Pinterest Launchesa CR-V Campaign and asks Pinterest users to take a ‘pintermission’ for a chance to win $500 Thursday, June 6, 13
- 24. Honda - Pinterest Success! Participantswere asked to pin what they did while away from Pinterest for a chance to win the $500. The promotion generated 16 million media impressions and 5,000 repins and almost 2,000 likes on Pinterest. #WIN Source Ragan’s PR Daily: Honda’s Shoestring Campaign Attracts Millions Thursday, June 6, 13
- 25. Oreo vs KitKat Twitter Brand Battle Source PRNewser: Did Oreo Win Twitter Again? (Yes, They Did) Thursday, June 6, 13
- 26. Kit Kat Launches theFirst Salvo Source PRNewser: Did Oreo Win Twitter Again? (Yes, They Did) Thursday, June 6, 13
- 27. Oreo Responds with awesomeretort! Source PRNewser: Did Oreo Win Twitter Again? (Yes, They Did) #CLASSY #WIN Thursday, June 6, 13
- 28. Laboratory Test Michael Clawsonvs Ménage à Trois Wines Thursday, June 6, 13
- 29. Laboratory Test Michael Clawsonvs Ménage à Trois Wines #WIN Thursday, June 6, 13
- 30. Unmarketing The Tweet ThatSaved Delta Source YouTube: The Tweet That Saved Delta CLICK TO WATCH Thursday, June 6, 13
- 31.
- 32. What is Crisis Management? 1.Theuse of expert managers by a business or government to limit damage or danger from a crisis. 2.The tendency to take action only after a crisis has developed. Source Wikepedia: Thursday, June 6, 13
- 33. Tips for EffectiveCrisis Management Activate Alerts Thursday, June 6, 13
- 34. Tips for EffectiveCrisis Management Diffuse & Disarm Quickly 1.Always be positive in your response. Even playful is ok. 2.Think through a few possible scenarios ahead of time. 3.Plan responses to those hypothetical situations. 4.Respond quickly. 5.Monitor and Follow-up for success. Thursday, June 6, 13
- 35. Sharing Who Owns What? part4 Thursday, June 6, 13
- 36. 1. The distinctionbetween what is fair use and what is infringement in a particular case will not always be clear or easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission. Acknowledging the source of the copyrighted material does not substitute for obtaining permission. What is fair use of copyrighted materials? Source Copyright.gov: Fair Use Thursday, June 6, 13
- 37. 1. “Uploading ordownloading works protected by copyright without the authority of the copyright owner is an infringement of the copyright owner's exclusive rights of reproduction and/or distribution. Anyone found to have infringed a copyrighted work may be liable for statutory damages up to $30,000 for each work infringed and, if willful infringement is proven by the copyright owner, that amount may be increased up to $150,000 for each work infringed. In addition, an infringer of a work may also be liable for the attorney's fees incurred by the copyright owner to enforce his or her rights.” What is the penalty? Source: Clemson Community and Ethical Standards Article Thursday, June 6, 13
- 38. What does FacebookSay? Source: Facebook Legal & Copyright Rules Thursday, June 6, 13
- 39. What does FacebookSay? Source: Facebook Help Thursday, June 6, 13
- 40. 1. Try toget permission first. Yes, ask the owner. 2. Use the sharing options built-in to your social media channel to post the original URL of the content and make sure it points back to the original author of the content. I.E. make sure it points to the owner’s website! 3. Credit source in the description of the file. 4. Tag the author if possible. Look-up on Facebook etc. This alerts them to your post. 5. Best Practice: Use your own photos, video, text or audio, etc. 6. Be aware even if you pay someone to create content, make sure they are not violating copyright law. Sharing - The Right Way Source: I am Baker : What Every Facebook User Needs To Know Thursday, June 6, 13
- 41. 1. You havethe right to post just about anything, as long as it fits within the guidelines of your social media platform. 2. Be responsible about what you say and how you project your brand’s image. 3. Try to separate politics, religion and other views from your brand, unless of course, that is your brand. Over-Sharing Thursday, June 6, 13
- 42. Digital Footprint 1.Easily trackable 2.InternetWay Back Machine 3.Google - Can compare images 4.Plagiarism Checkers Thursday, June 6, 13
- 43. “The key tosocial is not only being authentic and being good to your customers, it’s about being fast.” Scott Stratten Takeaway Thursday, June 6, 13
- 44. Open Session ‘pick ourbrains’ part 5 Thursday, June 6, 13
- 45. MICHAEL CLAWSON Facebook: michaelclawson Twitter:@michaelclawson Instagram: bigfish Flickr: michaelclawson 500px: bigfish Linkedin: michaelclawson Google+ michaelclawson PATTY CLAWSON Facebook: pattyclawson Twitter: @patriciaclawson Instagram: patriciaclawson Flickr: pattyclawson Pinterest: patriciaclawson Linkedin: pattyclawson Google+ pattyclawson THANKYOU Thursday, June 6, 13