Uploaded byPriyanka Rawat
Social media & building brands
Social media allows for two-way communication between individuals and organizations, moving away from one-to-many broadcasting. It can be used to build personal and professional brands through six stages of engagement, from inactive to content creation. Strategically using tools like blogging, social networking, bookmarking, and photo/video sharing can help connect with others, become a trusted source of information, and share what you know and can do. Transparency, sharing content, acting personally, contributing meaningfully, accepting criticism, and proactive planning and listening are important for brand building on social media.
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Social media & building brands
- 1. SocialMedia & BuildingBrands
- 2. What is SOCIALMEDIA?A shift in how people discover, read, and share news, information and contentMoving from monologue (one to many) to dialogue (many to many)Does not require expensive equipment or a government-granted license
- 4. Personal Brand Buildingthrough SOCIAL MEDIAHow Do I Get Started?6 stages of using social mediaInactive – sign up, do nothingSpectator – watch only (lurking)Joiner – join some groups, still read onlyCollector – have favorites that you followCritic – comment on what you readCreator – create original content
- 5. How Social MediaCan Be Used?Blogging/Microblogging
- 6. Show what youknow and what you can do
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- 8. Connect & stayconnected with others
- 9. Personal interest (music,shopping, sports, travel)
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- 12. Become trusted sourceof information
- 13. Photo / Videosites
- 14. Share pictures andvideos (and search)
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- 16. Business, personal, specialpurpose
- 17. Be TRANSPARENT &HONESTAvoid Waffle(people will ignore it)
- 18. Avoid evasion andlying(people won’t ignore it)
- 19. Companies have watchedtheir biggest screw-up's rise to the top 10 of a Google search
- 20. Admit your mistakesright awayShare your CONTENTDon’t be afraid to share. Corporations, like people, need to share information to get the value out of social media
- 21. Make your contenteasy to share
- 22. Incorporate tools thatpromote sharing:
- 23. Share This, RSSfeeds, Email a friend, ’Tweet’Be personal & act like a personDon't shout. Don't broadcast. Don’t brag.
- 24. Speak like yourself– not like corporate marketing, or a press secretary
- 25. Personify your brand– give people something they can relate to.CONTRIBUTE in an meaningful wayThink like a contributor, not a marketer
- 26. Consider what isrelevant to the community before contributing
- 27. Don’t promote yourproduct on every post
- 28. Win friends bypromoting other people’s content if it interests youLearn to take CRITICISMDon’t try to delete or remove criticism (it will just make it worse)
- 29. Listen to yourdetractors
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- 31. Work openly towardsan explanation and legitimate solutionBe PROACTIVEDon’t wait until you have a campaign to launch - start planning and listening now
- 32. Build relationships sothey’re ready when you need themProfessional Brand Building Through Social Media
- 34. STRATEGY QUESTIONS Whereare customers
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- 36. Who do youwant to network withDIRECTIONSSales
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- 41. Investor CommunicationsPROFESSIONALPresent bestfactsPeer Endorsement
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- 47. Customer ServiceTRANSPARENTPeel AwayThe HypeFind a real voice
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- 51. REALIZE PEOPLE ARESEARCHING
- 52. THIS IS ANOLD SCHOOL NETWORK
- 53. THIS IS A SOCIAL MEDIA NETWORK
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- 55. THIS IS OLDJOURNALISM
- 56. THIS IS NEW JOURNALISM
- 57. ONE KEY PIECE:MANTENACEConstantUpdateKeep People Engaged