Jamie Seger & Sarah Baughman
NEAFCS Professional
Development Webinar
May 14th, 2014
Social Media Evaluation in Extension
Social Media Evaluation in Extension
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Social Media Evaluation in Extension
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Social Media Evaluation in Extension
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What does “impact” look like?
Where to Find the Data - Facebook
Where to Find the Data - Twitter
Where to Find the Data - Others
How to Use the Data
SM Eval Resources:
Evaluation Plan & Research Protocol:
http://go.osu.edu/smevalirb
Blogs:
OSUE Ed Tech Blog: http://u.osu.edu/extensionedtech
Beth Kanter - http://www.bethkanter.org/
Social Media Examiner - http://www.socialmediaexaminer.com/
Tools:
Sprout Social (All)
TweetReach (Twitter)
Hootsuite (Twitter)
Tailwind (Pinterest)
Canva.com (to create graphics & infographics):
http://go.osu.edu/canva4ces
Questions?
http://go.osu.edu/smeval
@techie_jamie
seger.23@osu.edu
@programeval
sarahbaughman@extension.org

Social Media Evaluation: measuring, monitoring, and evaluation / NEAFCS Professional Development Webinar