![social |ˈsō sh əl| adjective 1 [ attrib. ] of or relating to society or its organization; needing companionship and therefore best suited to living in communities : we are social beings as well as individuals. relating to or designed for activities in which people meet each other for pleasure : Guy led a full social life. 2 Zoology (of a mammal) living together in groups, typically in a hierarchical system with complex communication.](https://image.slidesharecdn.com/dallassocialventurepartnerspresentation-socialmediaforacause-100209020116-phpapp01/75/Social-Media-For-A-Cause-4-2048.jpg)
![Kim Young Email - [email_address] .com Web - www.theforestandthetrees.com Twitter - http://twitter.com/forestandtrees Let’s continue the conversation!](https://image.slidesharecdn.com/dallassocialventurepartnerspresentation-socialmediaforacause-100209020116-phpapp01/75/Social-Media-For-A-Cause-60-2048.jpg)
More Related Content
Social Media For A Cause
- 1. Social Media fora Cause Dallas Social Venture Partners February 5, 2010
- 2. Social this. Socialthat. WTFuss???
- 3. To help youanswer the question: (Social Media Revolution video here. To view, go to: http://www.youtube.com/watch?v=sIFYPQjYhv8 )
- 4. social |ˈsōsh əl| adjective 1 [ attrib. ] of or relating to society or its organization; needing companionship and therefore best suited to living in communities : we are social beings as well as individuals. relating to or designed for activities in which people meet each other for pleasure : Guy led a full social life. 2 Zoology (of a mammal) living together in groups, typically in a hierarchical system with complex communication.
- 5. Getting connected: fromcomputers to people 1 billion people online 3 billion with mobile phones that text More connected that ever before Fusion of offline and online lives 20 years ago today…
- 6. Like radio, TV:From portals to micro-channels Communities/online environments WE the Media User-generated conversations, content becoming dominant form of online media Create/distribute more content than traditional producers/portals Dashboards for online lives Social/conversational search Competition for Google 20 years ago today…
- 7. Co-presence The senseof being with others Ambient intimacy Ambient awareness Impact on Attention Economy Choreograph attention Moving from broadcast to networked model of information distribution Life Streams, being in the flow Creating and consuming together So close, yet so far away…
- 8. Shifting how weprocess info online… … people are the filter
- 9. Browse -> Search -> Share ->
- 10. -> Create -> Collaborate
- 11.
- 12.
- 13.
- 14. Social network map ---> social graph
- 15. Social media mapBlog YouTube facebook Landing Page Flickr twitter myspace Blogosphere Website
- 16.
- 17.
- 18.
- 19. “ Technology isnot defining how people act, it is reflecting how people act.” “ There is no analog for the kind of ways people now can have an impact on something sitting on the couch in their pajamas half way around the world. It will make for a better and more interesting place.” Gina Bianchini, co-founder, CEO, ning - 2010 Davos Social Media Session Make note…
- 20.
- 21. The times theyare a changin’…
- 22.
- 23.
- 24.
- 25.
- 26.
- 27. It’s all aboutthe network…and The Movement
- 28. Marketing 2.0 Connection -> <- Conversation -> <- Participation Trust, transparency essential The need for open dialogue, involvement and engagement is paramount. DO! Create an experience Web 3.0 - “More lethal, but more ethical.” Forget Marketing 1.0 -> One-way broadcast
- 29. Google squaring offagainst facebook, twitter, Apple Google and Bing to include real-time tweets, facebook posts with search results Google Social Search Adds your friends comments/postings to your search results Semantic web Bing Make note…Consumers have control
- 30.
- 31.
- 32. A neighborhood ofnetworks
- 33. Internet Usage -Pew Internet and American Life Project 74% of all adults over 18 go online 93% of 12-29 81% of 30-49 70% of 50-64 38% of adults 65+ 47% of online adults use social networking sites 52% of adults have two or more different profiles Facebook - 73% MySpace - 48% Linkedin - 14% 75% of teens have cell phones 93% of young adults 18-29 have cell phones 62% of online teens get news about current events and politics online What’s the story?
- 34.
- 35. 350 million+ users50% log in daily; average of 55 minutes More than 3.5 billion pieces of content shared a week 65 million users access facebook via mobile phones; more active Gender Females - 54.6% Males - 40.5% Age 0-17 - 9.8% 18-24 - 25.1% 25-34 - 25.2% 35-54 - 28.2% (190% growth since Jan. ‘09) 55+ - 8.1% (513% growth since Jan. ‘09) Unknown - 3.6% istrategylabs - 7/4/09 DFW Network at 8/2/09 - 1.1 million facebook facts
- 36.
- 37.
- 38.
- 39. Twestival - 202cities - $250,000+
- 40.
- 41.
- 42.
- 43.
- 44.
- 45. iTunes / iTunesU - Little Kids Rock
- 46.
- 47. Tellyspotting - www.kera.org/blogs/tv
- 48. Email: Still aworkhorse
- 49.
- 50. There’s an appfor that…
- 51. Mobile Social -Are you Mayor yet?
- 52. Social Media ChecklistWho? What? When? Where? Why? BEFORE How?
- 53. Web site: MovementHub/Community Center
- 54. Make note… TheBasics first! Start with a strategy What are your objectives? Resources, people, ongoing commitment Trust, transparency Prepare for feedback and timely responses Listen! Monitor ongoing conversations Go where people are GIVE first. Become relevant. Build value. Community front and center Combination of traditional and new media Use offline to complement and drive to online One message will not inspire everyone! Encourage consumer-generated content
- 55. Right culture? Open?Understand no control? Understand investment, not tactic? Willingness to be transparent, authentic Get it not another push/broadcast only channel Understand the importance of making Whuffie? Organization-wide commitment and involvement Ongoing commitment of time, resources. Constant change. Ongoing education Passion and Fail fast/Live in Beta mindset Who are you? What is your story / brand? Strong, clear, consistent - Key to content Create social object that’s relevant and of genuine interest How many can you check?
- 56. Who is inyour community? Where are they? Preferences? Interests? Segment into tribes/join Diversity Remember influencers Listening posts established? (monitoring) Part of overall marketing strategy Have overall purpose, goals, not afterthought Start with modest objective tied to priority How to engage? Who will respond? When? How many can you check?
- 57. Establish content creationstrategy Complements overall communications strategy Editorial calendar Organize by audience, channel, program, format Determine workflows to alert responders to relevant conversations Privacy and Social Media policies Promotion plan - online and offline Measurement (realistic, meaningful) Share of voice, message integrity, sentiment, influence, competitive Analytics, tagging How many can you check?
- 58. In-person still ultimatenetworking,relationship-building tool Meet-ups P - O - S - T P eople - Understand the people you are trying to reach O bjectives - Align with organizational objectives S trategy - Internal processes, stakeholders, roles, budget, empowerment, policies T echnology Spend 80% of time on People, Objectives, Strategy Remember…
- 59. Building a Movement , one person at a time… (EarthHour 2009 video here. To view, go to: http://www.youtube.com/watch?v=1CRs-7lRlPo )
- 60. Kim Young Email- [email_address] .com Web - www.theforestandthetrees.com Twitter - http://twitter.com/forestandtrees Let’s continue the conversation!