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Social Media For Business 101 - West Vancouver
The document outlines the importance of social media for business, specifically focusing on Facebook and Twitter, and provides strategies for leveraging these platforms to enhance marketing efforts. It emphasizes the need for businesses to engage with customers, utilize targeted advertising, and create meaningful content to build brand loyalty and reach wider audiences. Additionally, it discusses the significance of mobile marketing and the integration of blogs into social media strategies for better reputation management and visibility.
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Social Media For Business 101 - West Vancouver
- 1. Social Media forBusiness 101February 16, 2011
- 2. About MeChris BreikssPresident,6S MarketingFounded 6S in 2001 (10 years!)Expert in SEO, SEM, and Social MediaSpeaks at, sponsors and attends industry events across North AmericaBorn and raised on the North Shore!Frequent Gleneagles Golfer
- 3. Our Team6S MarketingSkilled,dedicated and industry-savvy team of 25 employeesProject managers have 4 to 10+ years SEM experienceWorked with 400+ clientsBC’s Top Ten company to work for in 2010
- 4. “Facebook facilitates thesharing of information through the social graph, the digital mapping of people's real-world social connections.”
- 5. Facebook StatsLaunched in2004Over 600 million active users as of January 201142+% of the North American population has a Facebook account One in every 13 people on the entire planet are on Facebook(source: Social Media Today)
- 6. Facebook Stats50% ofCanadians on Facebook63% of Canadians under 50 on FacebookFacebook Movie ‘The Social Network’ nominated for 8 Academy Awards including ‘Best Picture’
- 8. Facebook ActivityThere areover 1 billion objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 pages, groups and events Average user creates 90 pieces of content each monthMore than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month Source: Facebook
- 9. Facebook MobileThere aremore than 200 million active users currently accessing Facebook through their mobile devicesPeople who use Facebook on their mobile devices are twice as active on Facebook than non-mobile usersThere are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products Source: Facebook
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- 17. Facebook AdvertisingDemographic TargetingGeographic Targeting (West Vancouver only)Target People by Interests (golf, cooking, reading)Pay only for clicks (pay-per-click, PPC)Facebook has a very high volume of ad deliveryLow costDrive to Facebook Business Page or Website
- 18. Facebook TargetingDemographic TargetingFacebookTargetingGeographic TargetingFacebook TargetingTargeting InterestsFacebook AnalyticsMedia ConsumptionFan Page InteractionFan Growth
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- 21. Facebook PlacesWho. What.When. And Now WHERE.“Facebook – with its population of 500 million plus – offers an invaluable marketing opportunity in the form of Places.”Kevin Barenblat, CEO Context Optional
- 22. Creating Your PlaceIsyour Place already on Facebook? CHECK FIRST!Access Places through iPhone or touch.facebook.comInformation pulled from various sources (Yellow Pages, FB users)If location is not already added, you can add it manually
- 23. Claiming Your PlaceSearchfor your PlaceClick on “Is this your business?” Certify that you are an official representative
- 24. Claiming Your PlaceFacebookwill attempt to verify by calling the phone number associated with the Place and providing a 4-digit PIN
- 25. Claiming Your PlaceIfthere is no phone number, there is also document verification (This makes the process much longer)
- 26. Merging Places withPagesOnce your Place is claimed you may be prompted to merge your Page with your PlaceRecommended only if:One physical locationOne Facebook Business page
- 27. Why Use Places?ControlInformationHave administrative access to the information being providedMarket ResearchSee who’s checking in at your and others’ locations and what they’re sayingInteractionAn easier way to interact both on and offlineThe review/peer conversations that take place after check in will be what matters most
- 28. The Downside ofPlacesPrivacyFunctionalityUser AdoptionIncentive
- 29. Incentivize Check-InsOffers discountsto customers who check-inSimilar to Foursquare or Yelp discounts but to a larger audienceIs 15% enough to get someone in off the street?Make compelling offers and dealsFocus on loyalty, not discounting
- 30. Facebook DealsFour types:Individual, Friend (groups), Loyalty (multiple check-in), and CharityFacebook Deals incentivize people to check in at their businessBusiness owners can view who has checked in and offer loyal customers special dealsThe value is that when customers check in, it is broadcast to their social network through their Facebook mini-feed
- 32. Why use Twitter?Promoteyour company in social mediaCommunicate with existing customersProvide customer serviceMonitor what are people saying about your company
- 33. Why use Twitter?Engagebrand advocatesExperiential and promote eventsLeverage content that you have developed such as blog posts, videosBuild relationships with industry leaders
- 44. GoalsIncrease Twitter followersby __%?Increase awareness?Extend reach of marketing initiatives?Online content distribution plan?Increase traffic to website?
- 45. What should wetalk about?Reply to other people's questionsComment on other people's tweetsStick with the conversationBuild relationshipsDon't be a ME! ME!
- 46. What should wetalk about?Share events that you are attending or planning to attendHave you tweeted about being here?Have you checked in on Foursquare or Facebook Places?@chrisbreikss@6S_Marketing
- 47. What should wetalk about?Promote your own content like blogs, articles, video, ad campaign creativePromote other's content like articles that you find interesting or relevant to your industryRe-Tweet people that you want to build relationships with
- 48. Content StrategyProprietary contentContentdevelopment considerations (budget?)Repurpose content for other mediumsRepurpose archived content (old videos, print campaigns, photos)
- 49. Content Creation StrategyRegularlyrecurring content on social media profiles20% - 25% unpredictable, unique contentAd hoc updates (on the fly and mobile)Contests
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- 51. Email to SocialMediaWhich Social Networks are your customer base using?Start with your email databaseUse your email database to help seed your social media accountsTransition them over to each social network using campaigns specifically targeted at them
- 52. Seeding AccountsProcess ofbuilding up you initial user baseStart by inviting friends, family, colleagues, brand advocates. Export your Outlook contacts then filterA Facebook advertising campaign can dramatically expedite the process of building fans and likesAutomated software can help for Twitter such as Tweet Adder - tweetadder.com (but be careful with this)
- 57. MailChimpNow MailChimp SocialPro allows you to see which of your email subscribers are on each social network and segment into lists by social networkMailChimp will even pull in pictures into MailChimp Faces to segment your lists and “put a face to that email”MailChimp Social Pro is free until March 2011 (hurry!)
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- 63. Blog/ RSS IntegrationUseyour blog as your social media hubIntegrate your blog with all your social media platformsIn the open and transparent age of social media, blogs are vital for reputation managementProper blog integration, distribution and strategy is vital to the success of any corporate blogging initiative
- 64. Why Blog?Enhance yourreputation as a reliable and trusted authorityGain superior search engine rankingsAdd content as easily as writing an emailPush content to target audience by RSS and email
- 65. Blogger Outreach One of the best ways to conduct an online word of mouth campaign is to get influential bloggers to talk about and review your productA blogger outreach campaign will connect you to leading relevant bloggers in your niche to have them review your product honestly in their blog
- 66. Blogger Outreach BenefitsBranding and word of mouth review from a thought leader in your industryTargeted relevant traffic to your site from the blogsNatural inbound links that will help with your website’s search engine rankings
- 67. Mobile MarketingThereare 3 billion cell phone users in the world Each of your customers has a cell phone on them 90% of the time. Do you sleep next to your phone?If you want to reach your target audience and expand the visibility of your brand, you need to reach people on their mobile devices
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