Social media for business

Social media for business

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  Social media for Business SameerPatil [email protected]
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  Introduction • Social mediafor business is the best business activity for the company’s growth today. • Every company has its own Facebook page , twitter account to promote the product listing , companies website • . The evolution of social media proves how technology is ever-changing in order to fit the needs of its users.
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  • As manypeople uses facebook , twitter for there information update , creating page and sharing information on the page plays important role , so many companies which include small , medium and large use social media for their regular operations. • The emergence of web 2.0 has brought about competitive advantages for the companies who deals the promotion of their products through social media. • Usage of web2.0 and social media ultimately affect the business performance : Collaboration and communication , Rapid application development ,Customer Relationship Management, Innovation, Training and Knowledge Management
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  • In theage of the Web 2.0 and almost omnipresent broadband internet connections, a large majority of the online public are communicating with each other through a new medium ie Social media. • A new way of promoting your business on Internet , as today’s Community majorly use a social media and which helps business professionals to promote their ideas on social media.
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  • As manyyoung people uses social media and to attract the attention of such young minds social media plays a vital role. • Web 2.0 technologies share common characteristics that distinguish them from previous generations of web development. Web 2.0 is social software whose value is derived by its volume of users that are collaboratively creating and sharing contents.
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  • The risingpopularity of social media networks has attracted customers and sellers keen to leverage the ease of access and technological capabilities of these sites to gain a proper responses over other companies. • Sellers who were previously frustrated by the decline in effectiveness of traditional marketing channels such as Direct-to-Customers (DTC) communications or even Print/TV advertisements, are now eager to capitalize on the ready access that social network sites provide. • Many companies come up with Brand page which attract the customer and through which they can build the Customer-seller relationship ,as many customer visit social media like Facebook , twitter, so the sellers / marketers create brand pages and attract the customers.
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  • So nowwe start how to promote your business by means of social media Assess your assets Signup for Social media Finding Social media manager Post updates Find Friends and followers Engaged friends and followers
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  • If weconsider performance wise listing here is certain points to carry out in terms of Social media Clear Goals Specific Plan Flexibility Define Timeline Plan to track impact
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  • Following pointsneed to consider while promoting on social media  Be active – post consistently so you are regularly engaging with your followers, even if it's just to say you're flat out  Be transparent – don't be afraid to let people know about muck-ups  Be creative – share information in a fun and engaging way  Promote your platforms – include the logos of any social media platforms you use on your packaging
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  • The keyto social media success is to not get hung up on the tools and technology but to focus on how you can use them more effectively to: • increase the visibility of your personal brand and that of your business • build and cultivate your personal and professional networks • develop and grow relationships with customers and influencers • engage in real-time two-way interaction with people, including answering queries • publish and distribute original content that demonstrates your expertise
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  • share curatedlinks to relevant information that adds value to the lives of your customers • communicate with your community of followers, advocates and supporters • ultimately generate new leads and boost sales for your business. • Creating the contents by Customers in Minds.
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  Twitter – Branding, promotions. –News, Events – Monitoring, Competitive tracking. – Innovation, Research – Networking – Search engine optimization. – Put out vacancies, job postings . – Relationships – Customer Service
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  • Blog isone of best alternative to work on • More than 100 million blogs on the Internet. • 70% of bloggers are organically talking about brands on their blog. • 38% of bloggers post brand or product reviews. • Over 70% of internet users read blogs
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  • Youtube :- •People are watching 2 billion videos a day on YouTube. • Every minute, 24 hours of video is uploaded to YouTube. • 52% of users visit YouTube at least once a week. • An average user spends 15 minutes a day on YouTube. • Streams 7 times more video per month than its nearest competitor.
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  • Social mediahelps to promote with target audience • Build new audience • Instant feedback • Improve market intelligence and get ahead of your competitors with social media • Website Traffic • Search Ranking • Share Content • Increase brand awareness
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  • Main motivebehind the use of Social media is • Increase brand awareness • Share and Network • Driving Traffic to their brand website • Advantages for the business who deals with Social media • Increase sales • Increase enquiries • Increase new contacts
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  Thank You