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Social Media for Business
This document provides an overview of using social media for career development and marketing purposes. It outlines an agenda for a workshop on social media and business, including introducing concepts like the current social media landscape and strategies used by businesses. It then lists and defines various social media platforms. The rest of the document discusses social media marketing strategies, trends like storytelling and influencer marketing, and concludes with tips for effective social media use.
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Social Media for Business
- 1. Using Social Mediato get the Career you want Year 11
- 2. Workshop - Year11 ● 08.55 Start ○ Introduction about Social Media and the importance of it to business today ○ Current social media landscape ○ Strategies used by businesses to attract and retain customers ○ Real life examples to demonstrate concepts ● 10.15 Morning Tea ○ Legal compliance issues ○ Group work to review big brands ○ Mind map on Butchers paper ○ Groups to discuss findings ● 11.55 Conclusion/Lunch
- 3. Hello!Passionate about: media +internet + relationships = DIGITAL MEDIA STRATEGIST! My Mission: “Create safe, supportive and structured social communities online.”
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- 17. SOCIAL MEDIA isn’t justTWITTER, FACEBOOK and LINKEDIN. Here are some examples of social media websites: ● Social Bookmarking. (Del.icio.us) ● Social News. (Digg, Reddit) ● Social Networking. (Facebook) ● Social Photo and Video Sharing. (YouTube, Flickr, Pinterest, Instagram, Vine) ● Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles. ● Blogs (Wordpress, blogger) ● Microblogging (Twitter) ● RSS (Google Reader) ● Podcasts, Vodcasts (itunes) ● Geo-location (Foursquare)
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- 19. Activity Share your twitter pitch. Writein 140 characters an introduction for your profile and share with the group
- 20. “ Digital Darwinismis the phenomenon when technology and society evolve faster than an organisation can adapt. digital darwinism - Brian Solis www.briansolis.com/tag/digital-darwinism/ What is social media marketing?
- 21. Today: It’s a Marathon, Nota Sprint: Long-Term Planning ● What is Social Media? ● 2017 Trends ● It’s about them not you! ● Where to start
- 22. “ Combine thethoughts of the COMMUNITY with the CONTEXT of the tools to create the CONTENT that CONNECT them to your brand. Social media marketing
- 23. What is socialmedia marketing? Content + Context + Connection + Community = Social Media Marketing
- 24. State of the landscape Trendsto watch Interesting Reading: The Data That Turned the World Upside Down
- 25. 1.STORYYour brain isprogrammed to recognize patterns of information (human faces, letters, music notes, etc.) and assign them meaning (your mother’s face, the alphabet, the Star Spangled Banner, etc.) Stories, too, are recognizable patterns, and we use them to find meaning in the world around us. We see ourselves in them, and the stories we hear become personal to us.
- 26. There’s an easyformula for spinning all of these elements into a comprehensive story: 1. Your beginning should introduce a character with a problem that your product or service will resolve. That problem is the conflict. 2. The middle should involve a character adopting your solution. This is the high point of your story’s plot. 3. The ending should show the character benefiting from using the solution. That’s your resolution.
- 27. Example: “Back to theStart” depicts a farmer who realizes that he needs to change his methods if he wants to cultivate a better world. It tells the story of him going “back to the start” to approach farming in a more natural and sustainable way. Here’s what the story looks like from a formula perspective: 1. A farmer allows his humane farm to be transformed into a factory-style farm, supplying his product to other industrial factories. (Beginning - introduces the character and the problem) 2. The farmer realizes the error of his ways and wants to change. (Middle - introduces the solution, drives the plot) 3. The farmer goes back toward more sustainable methods and supplies his product to Chipotle. (End - reaping the benefits of the solution, bringing a sense of resolution) The spot was Chipotle’s first national ad, and it won the Cannes Film Lions Grand Prix.https://youtu.be/S1zXGWK_knQ
- 28. 2. REALTIMELive updatesof our lives, of news, of “in-the-moment” happenings. We’re seeing a movement toward a completely connected, totally up-to-date social sphere — and the risk of businesses falling “behind the times” is getting more real.
- 29. 3. ORGANICKeywords/phrases arebecoming more and more important for helping companies garner organic traffic. Providing valuable website traffic as buyers conduct their research and digest content online.
- 30. 4. FACEBOOKIt’s easyto forget that when the company filed to go public on February 1, 2012, it was just a single website and an app. Now, "a billion and a half people use the main, core Facebook service, and that’s growing. DISCUSSION: Why Facebook Keeps Beating Every Rival?
- 31. Facebook ▪ 900 millionpeople use WhatsApp ▪ Five hundred million people use Instagram ▪ 700 million people use Messen-ger ▪ 700 million people use FB Groups. Zuckerberg is betting his company’s future on three major technology initiatives: 1. advanced artificial intelligence 2. virtual reality, in the form of Oculus VR, 3. connecting the Internet, including Facebook, of course, to the 4 billion–plus humans who aren’t yet connected
- 32. 5. WEB 4.0“PragmaticWeb” The next step is not really a new version, but is a alternate version of what we already have. Web needed to adapt to it’s mobile surroundings. Web 4.0 connects all devices in the real and virtual world in real-time. ▪ VR - https://www.youtube.com/watch?v=s2U9lXEnHns
- 33. 6.INFLUENCERThe ordinary personwill become an influencer. You don’t have to be famous, just motivated: anyone can influence brand behaviour. Brands are paying influencers to promote their products to the influencers network e.g. Unboxing
- 34. 1. Nikki Parkinson 2.StylingYou 3. Main platforms are Blog, Instagram and Facebook 4. Awards in both business and blogging 5. The Remarkables Group
- 36. 6. SOCIAL CARE So itpays to keep your customers happy-- Especially when doing business online. There’s an old saying in business: A happy customer will tell one or two people; an unhappy one will tell 10!
- 37. 6. CHAT BOTS▪Chatbots, Messenger bots, any bots -
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- 40. April the Giraffe 1.What is the connection between April the Giraffe and Toys R Us? 2. Why would Toys R Us spend a huge, undisclosed amount of money on a live stream of a giraffe giving birth? 3. What benefits are there for the business, Toy’s R Us to sponsor the live stream of April the Giraffe? 4. Describe the social (philanthropic) impact of the campaign? 5. How have Toys R Us turned this sponsorship into merchandising opportunity? 6. Beside, Youtube what other social media sites is April mentioned?
- 41. Engage Understand WHO willhelp you spread the word about your product or service.
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- 44. Know how they buy Match digital channelto behaviour.
- 45. Social media campaign strategies EXPERTENTERTAIN & COMPEL PERSONALISATION
- 46. Social media campaign strategies CREATECOMMUNITY PROBLEM SOLVER INTEGRATED
- 47. In Summary ▪Plan but be flexible. ▪ Be ready for real time opportunities. ▪ Have clear aims and objectives. ▪ Continuously evolve and adapt. ▪ Monitor. ▪ Deeply understand your audience. ▪ Educate yourself. ▪ Be curious. ▪ Manage your time. ▪ Don’t use LinkedIn as a resume. ▪ It’s all about ROI (return on investment).
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