Download to read offline
Uploaded byChad Leaman
Social Media for Career Practitioners
The document discusses the role of social media in career development and for career practitioners, highlighting platforms like Facebook, LinkedIn, and Twitter. It emphasizes the importance of maintaining an online presence, as 97.3% of recruiters utilize LinkedIn for sourcing candidates. The presentation also provides practical tips for leveraging social media to enhance networking and job search efforts.
More Related Content
Similar to Social Media for Career Practitioners
Social Media for Career Practitioners
- 1. SOCIAL MEDIA FOR CAREER PRACTITIONERS Chad Leaman – November 2014 – VCH Presentation
- 2. Agenda You andSocial Media Social Media and Career Development? Specific Social Media platforms
- 3. Who am I,Who are You? Chad Leaman Neil Squire Society BC Technology for Learning NetSquared Vancouver Father of twin toddlers
- 4. Do you liketechnology?
- 5. Do you havea smart phone?
- 6. Do you havea facebook account?
- 7. Do you havea twitter account?
- 8. Do you havea YouTube account?
- 9. Do you havea LinkedIn account?
- 10. How often areyou on Social Media?
- 11. Do you haveyour own website?
- 12. SOCIAL MEDIA? Or:How to Stop Worrying and Love the Internet
- 13. What does theinternet say about you?
- 14. Looking up jobcandidates online 65% 20% 15% Search hires online Plan to start this year Not searching online Source: CareerBuilder. June 2014. http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F 2014&id=pr829&ed=12%2F31%2F2014
- 18. Companies using SocialMedia 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Got Social? Facebook Twitter LinkedIn YouTube Corporate Blogging Source: Forbes. November 2013. http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/
- 19. Facebook You likeme, you like me not….
- 20. Facebook – TopUses Privacy settings Keep up with clients Clients can keep up with you and your organization Almost every company has a facebook page, that is updated more regularly than their website
- 21. LinkedIn to GetWork Done
- 22. So…. Why LinkedIn? It is the social network to make business connections and maintain relationships. *exceptions apply.
- 23. 10. This isyour new resume “97.3% of recruiters used LinkedIn as a recruiting tool in 2012.” Source: Forbes. Feb 2013. http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant- than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/ Some LinkedIn Headings Summary / Profile Work History Education Volunteerism Projects Skills and Endorsements Publications Recommendations
- 24. 9. Post networkingfollow-up Beware of mobile app for connecting Beware of list – do it from the profile page
- 25. 8. Network. Jobs.Interests. LinkedIn menu items sound a lot like pieces of a career development program.
- 26.
- 27. 7. Sharing isCaring You are a brand ambassador
- 28. 6. LinkedIn updatesare seen more *exceptions apply.
- 29. 5. Join SpecificGroups… maybe Can find your “tribe” of like minded individuals Can also find a bunch of spam and marketers Can also find abandoned, neglected groups
- 30. 4. Import YourContacts
- 31. When you addan address book…
- 32. 3. Check outyour clients … employers are checking them out. Help them! Search a candidate you are interested in, to the following search engines, before interview: LinkedIn Google Google with “<name> twitter” Facebook
- 33. 2. Give somelove / recommendations
- 34. 1. Find your“in.” You = Kevin Bacon
- 35. Find a contactat a company…
- 36. …learn of networks’job opportunities…
- 37. … or leverageyour network.
- 38. Making LinkedIn betterfor you
- 39. Nail the basics Get a decent picture Put the basics of your resume (model good behavior for your clients) Connect with people you meet.
- 40. Customize your URL http://ca.linkedin.com/in/YourName
- 41.
- 42.
- 43.
- 44. Endorsements on aprofile
- 45.
- 46. Recommendations > Endorsements Equivalent to a Letter of Reference
- 47. Twitter Do youfollow?
- 48.
- 49.
- 50.
- 51.
- 52.
- 53.
- 54. Twitter – TopUses 1. Personal Learning Network. 2. Stalk companies and people. 3. Free professional development and community connections (#hashtags, thought leaders). 4. Engage key contacts, sector leaders, and key prospects and decision makers. 5. More personal and cheeky.
- 55. Twitter Considerations Easy to miss things– very real time There is a delete button, but not really Not private, anyone can follow
- 56. Getting started withtwitter @username – contact method #hashtag – topic (not necessary) Retweet – Share
- 57. NGO HO HO– Presented by Chimp
- 58. @chadleaman [email protected] www.neilsquire.ca Chad Leaman, Neil Squire Society
Editor's Notes
- #14 Have you ever tried googling your own name? People provide their own references, but now employers can dig deeper. Control your own identity
- #16 Can some explain the hidden job market? About what % of jobs come this way? -- match it to definition of social media – staying in contact with people
- #17 Privacy and Consent
- #35 LinkedIn Search is very powerful
- #44 Endorsement - Equivalent of “Liking” or “+1” a skill
- #45 “Socially Validated” skills portfolio
- #49 Personal Learning Network