Uploaded byJess Sloss
Social Media for CGA's
The document discusses the evolving landscape of social media, emphasizing its peer-to-peer nature and how it empowers consumers. It covers common fears about social media usage, tools for engagement, and examples of successful and unsuccessful campaigns. The content highlights the importance of authentic participation and active listening to drive effective social media strategies.
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Social Media for CGA's
- 1. “Social Media isLike Teen Sex”
- 2. “Social Media isLike Teen Sex” Everyone wants to do it. Nobody Knows how. When it’s finally done there is surprise that it’s not better -Avinash Kaushik, Google Analytics Evangelist
- 3. Social Media everyone isdoing it by Jess Sloss and friends
- 4. me. • jess sloss,b.ba marketing • work - www.farmdigital.com • editor - www.SocialSquared.com • twitter: @thattallguy • fb: Jess Sloss • email: [email protected]
- 5. Let’s dig in. •What is Social Media? • What’s Changed? • Common Fears • Who’s doing it great / not so great • Where is the value? • Cool tools
- 6.
- 7. Conversations and actionsbetween people supported by very accessible online tools.
- 8. Social Media islike (a) • cocktail party • 1950’s Small Town • Dating
- 9.
- 10. Distribution has changed • Traditional Media: Master ->Consumer • Social Media: Peer to Peer
- 11.
- 12. How has thisimpacted your industry? • Consumers are more empowered • Are more educated (?) • Have more options than ever
- 13.
- 14. Everyone is aReporter • Social Networks make connections more visible • Anyone in your organization may be put on the front line.
- 15. Common Fears • Privacyand Control • Is my target market online? • Is it a waste of time?
- 16. Privacy and Control Whoknows the “F” word?
- 17. There is nocontrol, only participation.
- 18. If Not you If Not you Then Who? Then Who?
- 19. Quick Tips • Reserveyour name (personal and brand) • Learn privacy tools (most have them) • Understand that control is not the goal
- 20. Is my targetmarket online?
- 21.
- 22.
- 23. Time Consuming? yes, but it’s free and there are tools to help
- 24. Not just formarketing • Knowledge curation • HR and recruiting • Customer Retention • Crowd sourcing and Feedback • Building a personal network • Research
- 25. Opportunities • Build ThoughtLeadership and Trust • Grow an Audience • Personal impact • Add value to current customers • Sell your product or Service
- 26.
- 27. duds. • dell hell( just google it ) • comcast • motrin moms • dominoes pizza ( gross ) • japadog?
- 28. stars. • www. freshbooks.com •www. garyvaynerchuck.com • www. sethgodin.typepad.com • www.gapingvoid.com • threadless.com
- 29.
- 30. Inbound Marketing • generatetraffic • promote action exchange value for contact info • follow up
- 31. Hubspot.com • inbound marketingsoftware. Coined the term inbound marketing • Lead the inbound marketing community
- 32.
- 33.
- 34. Quick Tips • It’snot about the tools, it’s about the engagement.
- 35. Quick Tips • Dialoguevs Broadcast • Open conversations
- 36. Quick Tips • Peoplenot Companies • Transparent, inclusive, authentic • Personality
- 37.
- 38. Listening Posts •What arepeople saying about you, your brand, your industry? •Who are the influencers? •Where are they?
- 39. how to listen •www.search.twitter.com and search something • www.google.com/alerts • www.socialmention.com • www.google.com • Analytics
- 40. twitter. • communications platform •140 character limit • opportunity to connect and share with like people • real time, all the time • best cocktail party
- 41. quick tips. • setup your profile completely • add value (connect, share, help, encourage) • actively search and add people • cocktail party • personality is good
- 42. Handy Tools • Hootsuiteor Tweetdeck Dashboards • www.SproutSocial.com • www.timely.is
- 43. facebook. • build connections/ friends first • share links • social ads • groups/pages/profiles
- 44. Businesses should be set up as a page. • Limited customization, but recommended • Share news / Reward Customers / Get Testimonials / Ask Questions • Engage as a page
- 45. blogs. • personal worldwide platform • participatory • great for seo • build a following • wordpress.com / tumblr.com / posterous.com
- 46. linked in. • connectwith colleagues and friends • share your resume • find jobs / recruit • rocks for prospecting! • discussions / groups • getting more social every release
- 47. social bookmarks. • stumbleupon •digg.com, reddit.com, mixx, sphinn • del.icio.us
- 48. “the doing” Content Creation Sharing Presence Management Follower Building
- 49.
- 50. but content canspark conversation
- 51. Types of content? •What types of content do you engage with professionally online? •Personally?
- 52. Where do Ifind content? • Search • Subscribe - google.com/reader • Follow people who share great content • Create your own
- 53. connect. • the blogosphere •subscriptions • commenting • personal outreach • blogsearch.google.com
- 54. Presence Management fresh is key http://www.chrisbrogan.com/19-presence-management-chores-you-could- do-every-day/
- 55. Measurement Engagement Actions, RT, Links,Mentions Influence authority, who’s linking, bookmarks, book deals ;)
- 56. Structure a plan forsanity and success
- 57. Structure • Listening Posts- Real time listening • Home Base - The place you own online • Embassies - Interaction and engagement • Passports - Less active, but there.
- 58. Listening Posts •What arepeople saying about you, your brand, your industry? •Who are the influencers? •Where are they?
- 59. how to listen •www.search.twitter.com and search something • www.google.com/alerts • www.hootsuite.com • www.google.com • Analytics
- 60. Home Your flag inthe ground •blog (wordpress, typepad.com) •life-stream (tumblr.com , posterous) •social network profile (linkedin, fb)
- 61. Embassies “Microsites on socialnetworks where you are actively engaged. Just like a country does business in embassies located in other countries, you will fully engage in conversations in your embassies on other networks.” via John Dale http://www.sixmonthmba.com/2009/07/using-a-.html
- 62. Passports Profiles that allowyou to participate in conversations that your listening posts pick up, however irregular it is.
- 63. other networks • yelp.ca •google local search • meetup.com • upcoming.org • foursquare.com
- 64. in Closing • Remarkableis key
- 65. ?’s ps. you shouldfollow me on twitter here: http://www.twitter.com/thattallguy
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