Uploaded byMiles Maier
Social media for service delivery
This document provides an overview of social media and how non-profits can utilize various social media platforms to meet organizational goals such as fundraising, advocacy, and volunteer engagement. It discusses popular tools like Facebook, Twitter, YouTube, and LinkedIn and the minimum time commitment typically needed for each. The document also addresses potential barriers to using social media and provides guidance on selecting tools that align with specific goals and assessing content creation and staff expertise.
More Related Content
Similar to Social media for service delivery
Social media for service delivery
- 1.
- 2. Digital Service delivery •Self-help solutions • Smart Assistants • Online assessments • Live Chat • Mobile device apps * • Social Media *
- 3. ICE BREAKER • Name,job, one thing from today • Questions you may have? • Using social media to connect with socially, financially, digitally disenfranchised clients? • Impact on the way we deliver services?
- 4.
- 5. “ Social media…is about pursuing relationships and fostering communities. Paul Adams, Google http://thinkoutsidein.com/blog
- 6. “ Social media just nowreached such a critical mass, it‟s too hard to ignore. You don‟t want to be „that guy‟ who refuses to adapt to change and loses touch with reality.” JuliaRoy http://juliaroy.com
- 7. Social media isthe vehicle by which men have finally decided it‟s cool – and valuable – to open up, share, make friends and have conversations. (Women have know this for eons.)” Diane Hessan http://Communispace.com
- 8. Social media isonline media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own. Idealware http://www.idealware.com
- 9.
- 10.
- 11. Why social media •huge and still growing • cost-effective way to engage • complements your existing comms • Driving traffic, increasing supporters • effective at some things, less effective at others
- 12. ....if Facebook were acountry, it would be the third most populated in the world, ahead of the United States. Only China & India are more populated
- 13. The proportion of women aged 18-34 who check Facebook when they first wake up ONE- – even before going to the bathroom.
- 14.
- 15. 27 MILLION. The averagenumber of “tweets” per day on Twitter. THAT‟S 8X LAST YEAR‟S VOLUME.
- 16. 24 HOURS The amount of video uploaded to YouTube every minute. THAT‟S MORE THAN DOUBLE LAST YEAR‟S VOLUME.
- 17. 4 BILLION. The numberof images hosted on Flickr. THAT‟S 13X MORE THAN THE LIBRARY OF CONGRESS.
- 18. NINETY-FIVE. The percentage ofUS companies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.
- 19. #3. WHAT ARE WE TRYINGTO ACCOMPLISH?
- 20. Over to you… •Define social media goals • Define your audience
- 21. #4. SOCIAL MEDIA TOOLS &HOW THEY MIGHT HELP
- 22. Facebook • Driving trafficto website • Moving people to take action – advocate, volunteer • Less success with direct fundraising • Resource: min. 2 hours per week
- 24. Twitter • Connect withlike-minded organisations and people • Cultivating new connections • Huge reach, quickly • Resource: min. 2 hours per week
- 28. YouTube • Video canbe compelling • Start conversations, spreading the word, hosting user content, host a video channel • Driving traffic to your website • Resource: min. depends on what you plan to do
- 29.
- 30. Flickr • Tells astory and moves people to take action • Driving traffic to main website • Resource: min. event specific, but new content helps
- 32. LinkedIn • Recently passed100m users • Professional networks • Connecting with like-minded people • Good fit for those supporting people in their jobs • Resource: min. 2 hours per week
- 34. FourSquare • Location based •Crowd sourced • Driving traffic, both online and in person • Building personal relationships • Spreading the word
- 36. Other tools • Google+- grown quickly, non-profit potential unclear • Ning – start your own online community (NAVCABoodle) • Blogs – content is everything
- 37.
- 40. #6. CHOOSING TOOLS TO MEETOUR GOALS?
- 41. Common Goals • Fundraising- promoting existing campaigns, engaging supporters, clients, funders • Advocacy – taking action, educating, thanking and celebrating • Volunteering – conversation and community, reach new volunteers, celebrate current volunteers • Events – promotion, during the event, post-event • Online promotion and outreach – driving traffic, building lists (pledges, petitions), viral content
- 42. #7. WHAT ARE OUR SOCIALMEDIA BARRIERS?
- 43. 5. USING SOCIAL BARRIERSTO Barriers MEDIA… • Skills • Capacity • Change factors • Social media tools • Strategy
- 44. Which tools? Hours perweek you Max. number of social can commit to social 2 media channels you media can support Goal #1 Goal #2 Goal #3 Content: Expertise: Total Rank how easy will how easy to get it be for you staff up to to produce speed? the necessary content? Facebook Twitter LinkedIn Youtube
- 45.
- 46. Where to start… SocialMedia Planning Guides www.idealware.org/ Digital Story Tellinghttp://ictknowledgebase.org.uk/digitalstorytelling Common Craft www.commoncraft.com SocialSource Commons https://socialsourcecommons.org
- 47. Stuff Lasa does Twitter@LasaICT Lasa ICT Knowledgebase www.ictknowledgebase.org.uk Monthly e-bulletin www.lasa.org.uk/publications/ict-publications/ Events www.lasa.org.uk/ict/lasa-technology-events-and- conference-programme-2012/
- 48. Credits This presentation isremixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really). All images are from iStockphoto.com unless otherwise acknowledged. http://creativecommons.org/licenses/by-nc/2.5/
Editor's Notes
- #2 The key question for most nonprofits is not whether social media can be useful—clearly, it can—but rather, how useful, how much time and effort is it likely to take, and what’s reasonable to expect in terms of a return on your time?
- #3 It’s huge and still growing.Social media compliments existing media not replaces it.Compliments your existing media – drives traffic to website, newsletter, bulletin, etc
- #5 Facebook 845mChina 1.3bn, India 1.2bn, USA 313m
- #6 In Idealware’s 2011 Facebook survey, over 70 percent of respondents had succeeded in bringing new supporters to their events, and 66 percent of advocacy organizations had gotten their Facebook fans to take some type of action, like signing a petition. Limited success with direct fundraising. More success with direct action.