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Social media for small business
The document discusses using social media, particularly Facebook and Twitter, for small business marketing. It provides examples of different types of social media and best practices for using Facebook and Twitter to build brand awareness, engage customers, and see a return on social media efforts over time. The key aspects are listening to customers, responding promptly, and focusing on engagement and connections rather than direct sales pitches.
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Social media for small business
- 1. Social Media forSmall BusinessSoutheastern Oklahoma State UniversityCenter for Regional Economic Development
- 2. Page 2Technology isChanging the Communications Market35 years26 years15 years13 years6 yearsBroadband
- 3. What is SocialMedia? Wikipedia defines social media as media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
- 4. As a marketingtool, Facebook is here to stay. Many people give up as they don’t get the desired result immediately, i.e. a huge increase in sales. However, consider marketing on Facebook as a step by step process: you first build trust, traffic and eventually – sales.
- 5. Examples of SocialMediaCommunicationBlogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, XangaMicroblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz, Identi.ca Nasza-Klasa.plLocation-based social networks: Foursquare, Geoloqi, Gowalla, Facebook places, The HotlistSocial networking: ASmallWorld, Bebo, Bloomfire, Cyworld, Diaspora, Facebook, Hi5, Hyves, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, YammerEvents: Eventful, The Hotlist, Meetup.com, UpcomingInformation Aggregators: Netvibes, Twine (website)Online Advocacy and Fundraising: Causes, Kickstarter Wikipedia
- 6. It took 13years to sell 100M Sony Walkman’s
- 7. It took 3years to sell 100M iPods
- 8. The iPhone sold1M units in just 74 days!If Facebook were a country, it would be the 3rd largest on Earth (est. 2004)
- 9. More ExamplesCollaboration/authority buildingWikis:PBworks, Wetpaint, Wikia, Wikimedia, WikispacesSocial bookmarking (or social tagging):CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkdSocial Media Gaming: Empire AvenueSocial news: Digg, Mixx, NowPublic, Reddit, NewsvineSocial navigation: Trapster, WazeContent Management Systems: Wordpress, Drupa, PloneDocument Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, Dropbox.comCollaboration: Central Desktop Wikipedia
- 10. More ExamplesMultimediaPhotography andart sharing:deviantArt, Flickr, Photobucket, Picasa, SmugMug, ZooomrVideo sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, NicoNicoDouga, OpenfilmLivecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream, blip.tv, oovooMusic and audio sharing:ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp,Soundclick,imeem.Presentation sharing:scribd, SlideShare Wikipedia
- 11. More ExamplesReviews andopinionsProduct reviews: epinions.com, MouthShut.comBusiness reviews: Customer Lobby, Yelp, Inc.Community Q&A:Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers, Quora, ask.comEntertainmentMedia and entertainment platforms: Cisco EosVirtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online, World of Warcraft, RuneScapeGame sharing: Kongregate, Miniclip, Newgrounds, Armor Games Wikipedia
- 12. Overwhelmed Yet??? Don’t be! There are NO reasons for you to apply every social media outlet to your business – with new social media programs emerging everyday, it isn’t possible.
- 13. How do youdecide which social media outlets will work best for your business?ResearchDetermine where your customers are networking and utilize that social media to your advantageYou may need to join several networking sites to reach as many customers/clients as possibleFacebook is by far the most popular social networking site, but if your customers aren’t there you are wasting your time
- 14. The Keys toSocial Media Marketing In order to have the most success with social media, you have to understand that you cannot apply your typical sales strategy to social media.LISTENING & CONNECTING are the keys to social media marketing success.
- 15. How do youbegin?You’ve already done your homework and have decided which social media outlets will benefit the most customers……Now it is time to register and begin your prosperous journey through the world of social media.
- 16. Two Most PopularSocial Media SitesFacebookTwitter
- 17. FacebookFacebook pages can:Createbrand awarenessStrengthen and create loyaltiesBuild marketing effortsGenerate and manage events
- 18. FacebookFacts about Facebook:Morethan 500 million active users 50% of active users log on to Facebook in any given dayAverage user has 130 friendsPeople spend over 700 billion minutes per month on FacebookFacebook Statistics
- 19. Five Steps toBuild a Facebook Business PageAssign an employee to manage the pageDetermine a social media procedure and messaging structureCreate compelling and interesting content that isn’t always about youEngage and interact with fansPublicize the pageHernandez
- 20. TwitterTwitter connects businessesto customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience. Twitter
- 21. Twitter – BestPracticesBuild your following, reputation, and customer's trust with these simple practices:Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real time Twitter
- 22. Twitter – BestPractices ContinuedReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders.Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? Twitter
- 23. Twitter –From 0to 90,000,000 tweets/day in 4 years
- 24. Common Mistakes BusinessesMake with Social MediaNo Consistency – be consistent, present and responsive, or don’t do it at allNo Plan or strategy for social mediaIt Takes Time to see a return on your social media effortsPermanent Ink – everything you write on social media sites are public and may be searchable foreverResponse Time – customers expect a response to a query within a short amount of time. Do not be slow to respond or not respond at all Fry
- 26. How Do InfluencersSpread Content?Email to friends and associates
- 27. Share via socialnetworking sites (Facebook, MySpace, LinkedIn)
- 28. Vote up atsocial news portals (Digg, Reddit, Newsvine, Mixx, Propeller)
- 29. Link to fromBlog posts and comments
- 30. Discuss at forumsand groups
- 31. Spread via word-of-mouthdirectly to colleagues and contacts
- 32. Link to ontheir websites
- 33. Broadcast via multimedia(video, podcasts)
- 34. Mainstream media (TV,radio, newspapers, magazines)
- 36. Facebook + Business= SuccessInnovative Uses with FaceBookSet up your FaceBook Page