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Social Media for Startups - Find and Build a Community That Cares
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
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Social Media for Startups - Find and Build a Community That Cares
- 1. Social Media forStartups Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
- 2. You Have ThisGreat Product
- 3. You don’t needto market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson @jennita #growthhacks
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- 6. Don’t forget aboutCommunity @jennita #growthhacks
- 7. But how doyou do that?
- 8. Start Small @jennita #growthhacks http://www.flickr.com/photos/jameson42
- 9. Focus + Consistency= #Win 2009 = ~4000 followers @jennita #growthhacks
- 10. Focus + Consistency= #Win Today @jennita #growthhacks
- 11. Be a partof the community @jennita #growthhacks
- 12. Community = Emotion @jennita#growthhacks
- 13. Have a Personality @jennita#growthhacks
- 14. How to FindYour People
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- 24. Followerwonk MozCon! @jennita #growthhacks
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- 27. You Found Them… Now What?
- 28. Have Someone DoIt @jennita #growthhacks http://socialfresh.com/community-manager-report-2012/
- 29. Optimize Sharing -Content @jennita #growthhacks
- 30. What About YourApp? @jennita #growthhacks
- 31. What About YourApp?
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- 36. Connect them withfriends! @jennita #growthhacks
- 37. Remember Focus +Consistency @jennita #growthhacks
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- 39. Do all thethings! A few tips
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- 41. Use Photos toshare content 36 likes 2 shares 7 comments Snooze Fest… @jennita #growthhacks
- 42. Use Photos toshare content 161 likes 62 shares 14 comments #WINNING @jennita #growthhacks
- 43. Promote FB Posts– 4-5 min @jennita #growthhacks
- 44. Google+ - UltimateEgo Bait @jennita #growthhacks
- 45. Google+ - ripples @jennita#growthhacks
- 46. Quora – Askquestions @jennita #growthhacks
- 47. TEST ALL THETHINGS
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- 51. This works forus @jennita #growthhacks
- 52. It may notwork for you @jennita #growthhacks
- 53. Ask yourself… Is yourcommunity International? Are they on social at work or home? What wording is best? What gets your people emotional? @jennita #growthhacks
- 54. Use Social Media to Find, Build, and Nurture Your Community
- 55. Thank You! Jennifer SableLopez Director of Community SEOmoz @jennita