Social Media For Success & Safety CSIWorld.org 33rd Annual Training Conference Las Vegas 2012

@CSIWorld #CSIWorld CSIWorld.org

“The State of NOW”
Crime Stoppers International
Social Media “Success & Safety”
33rd Annual Training Conference
Las Vegas, Nevada USA
October 2, 2012
Scott Mills
SocialMedia@CSIWorld.org

Archived Live Stream Video of
Presentation
Youtube.com/CSIWorld
 http://bit.ly/CSIWorldSocialMedia2012Conf

State of NOW
Social Media
 Google Plus Page
 “Crime Stoppers International”

State of NOW
Social Media
 Youtube Account Youtube.com/CSIWorld
 #HangOutsOnAir Live Stream Archived
Videos From #CSI2012 viewed & shared
from here

State of NOW
Social Media
 Twitter account @CSIWorld
 Hash Tag #CSIWorld
 Twitter.com/CSIWorld

State of NOW
Social Media
 Facebook Page Facebook.com/CSIWorld

Crime Stoppers Internatioanl
Facebook Leave A Tip Tab
Consists of the Leave A Tip Tab
& A Terms of Use Tab For
Programs Using TipSoft

To install one or both tabs send an e-mail to Scott Mills

Terms of Use Wording
Facebook Leave A Tip Tab

State of NOW
Social Media
 Slideshare.net/CSIWorld
 To post a presentation here e-mail Scott
Mills SocialMedia@CSIWorld.org

5 P’s For Social Media Success!
 Purpose
 Process
 Payoff
 Potential
 PREVENTION
 Thanks to Jeff Brown @4JeffBrown for
vision and action helping Crime Stoppers
programs worldwide engage in social media

“Stop Marketing~Start Engaging”
 Scott Stratten @UnMarketing

“Talk With People Already Listening
& Your Influence Will Grow”
 Liz Strauss @LizStrauss

“Every Organization Now Needs
A Chief Listening Officer”
 Jeff Pulver @JeffPulver
 140Conf.com

PURPOSE of Using Social
Media For Success & Safety
 To help stop, solve and prevent crime
together
 “Think Global”
 “Act Local”
Deb is one of
many faces of
success & safety
using social media
for Crime Stoppers
@SolveCrime

PROCESS of Using Social
Media for Success & Safety
 Policy that promotes engagement
 Locally and Globally
 Define the mandate assign duties
 CSI Board Members & Advisors need to
post content regularly & engage with public
 Distinct difference from only President and
PR Director speaking with public & media

PAYOFF of Using Social Media
For Success & Safety
 Increase in brand recognition
 Increase in tips to help prevent and solve crime
(tips tripled from 300/yr to 1000/yr in Toronto in
2yrs with 1/4 of the staff & strategy of success &
safety using social media tools
 Increase in funding opportunities
 http://connectedcops.net/2010/08/17/toronto-crime-stopp

POTENTIAL of Using Social
Media For Success And Safety
 help PREVENT and solve crime
 Help detect & prevent online bullying
 PREVENT a terrorist attack
 PREVENT suicides
 FACILITATE Lawful Peaceful Protest
Toronto Police Officer
@TonyoVella & G20 & Occupy
Protester @DanielaAum
connected in social media for
Success & Safety to “Make A

PREVENTION
 Traditionally Crime Stoppers measures
effectiveness in # of tips to solve crime
 Public wants crime PREVENTION
 Need to ENGAGE with community
 2 way dialogue
 Need for a Chief Listening Officer
 (Photo) Follow community member @PaisleyRae
for a valued opinion on the need to listen & have 2
way dialogue with purpose & process in social
media

Community & Police
Cooperation Using Social Media
Tools & Lawful Peaceful Protest
 http://connectedcops.net/2012/03/30/highlights-of

Top Cop Digital
Forensics at The
Hague @I3K &
community member
@PaisleyRae agree
on use of social
media tools for
success & safety
#SMILEcon #YVR
2011

What Does “Social Media For
Success And Safety” Look Like?
 Take Crime Stoppers where the people are online
in social media circles
 Facebook Pages (with Leave A Tip Tabs)
 Twitter accounts
 Google Plus pages and #HangOutsOnAir
 Youtube videos
 Engage community success to build audience
 Talk to those people already listening and grow
the inner circle of success and safety

Celebrate Success
Promote Safety
 Examples of amazing programs that
celebrate success and promote safety using
social media and Crime Stoppers
International Leave A Tip tabs on Facebook
pages

South Africa SHOUT!
 Twitter account @ShoutSA

South Africa SHOUT!
 Facebook Page

Mac’s Convenience Stores
Intalled Facebook Page
Leave A Tip Tab
Facebook.com/MacsCrimeBusters

Launched Twitter & Social
Media Campaign Supporting
Crime Stoppers

Video Explaining How
Crime Prevention Social Media
Campaign Works
 http://bit.ly/MacsCrimeBuster
Thank you
Sean Sportun
Toronto Crime
Stoppers
Board Member
& Macs
Convenience
Stores Loss
Prevention

RCMP Airport Drugs
Facebook Page Leave A Tip Tab
Clicking on
Leave A Tip
Tab takes
tipsters directly
to Peel Crime
Stoppers
program

RIP Memorial Facebook Pages
 Mike Pimentel Toronto unsolved homicide
 Families & community members making
Facebook pages to solve crimes are great
opportunities to install a Crime Stoppers
International Leave A Tip tab

Crime Stoppers Program
Facebook Pages

“Project Eyewatch”
New South Wales Police
Uses Facebook Leave A Tip Tab
Facebook
Leave A
Tip tab
directs
tipsters to
NSW
Crime
Stoppers
website

Spanish Speaking Education Network
 Crime Stoppers Facebook Leave A Tip Tab
installed on Spanish Language Education
Network’s Facebook Page For Success &
Safety

School Facebook Pages Are
Great Opportunities For Crime
Stoppers Leave A Tip Tab
Installation & Training
 Runnymede Collegiate School Facebook
Page in Toronto, Canada has installed
Crime Stoppers Leave A Tip Tab
Clicking on Leave A
tip tab takes tipsters
to Tipsoft programs
across North
America

Local Community Event
Facebook Pages Great
Opportunity For Crime Stoppers
Leave A Tip Tab
 Polar Bear Dip in Oakville, Canada


Real Estate Company Using
Crime Stoppers Facebook Leave
A Tip Tab
 Home Life Realty Ottawa

Business Improvement Associations
Great Opportunity For Crime Stoppers
Leave A Tip Tab Installation
 Bronte BIA in Oakville, Canada

Think of Potential “50 Cent” or
“Justin Bieber” Installing
Facebook Crime Stoppers Leave
A Tip Tab

How Do We Do It?
 We need a phone company to sponsor

Social Media Set Up
 Twitter
 Facebook page
 Youtube account
 Smart phone
 Training for Board Members how to engage and
when to engage
 Clear expectations for volunteers
 Expectations not met then data plan cut off

Stay Connected
With CSIWorld.org #CSIWorld
 Facebook.com/CSIWorld
 Twitter.com/CSIWorld
 Youtube.com/CSIWorld
 Google Plus “Crime Stoppers International”
 Slideshare.net/CSIWorld
 All presentations & live streams will be
available in social media

Offer of Help
 Lauri Stevens @LawsComm
 Tuesday Wednesday & Thursday
 Evenings help set up
 Gmail account
 Youtube Account
 Twitter Account
 Google Plus profile & page
 Facebook Page with Leave A Tip tab

Questions For Future
 Is there a role for Crime Stoppers in social
media monitoring for community safety?
 Situations where people are talking in social
media about potential of violence
 If Crime Stoppers were monitoring due to a
tip, it could save a life
 Example Danzig Shooting in Toronto

Needs Going Forward
To Save Lives Using Social Media
 Global Social Media Fusion Centre
 Potential To Stop Terrorist Attacks
 Potential to stop suicides
 There is a role for Crime Stoppers
 Need for Human Resources
 Need For Funding

Crime Stoppers 33rd Annual
Training Conference Speaker
@WardClapham says to
“LEAD BIG!”

Crime Stoppers > Lead BIG!
 Community led programs are vital
 Partnerships with law enforcement unique
 Partnerhsip with traditional media is key
 Crime Stoppers programs are the most networked,
recognized and respected law enforcement
community partners in the world.
 It is time to LEAD BIG IN SOCIAL MEDIA FOR
SUCCESS AND SAFETY.

SMILE!!
 Hope
 Vision
 We are the action
 We can do it

 See you at our evening workshops & online!
 Let’s get to work!
 For more info e-mail:

Social Media For Success & Safety CSIWorld.org 33rd Annual Training Conference Las Vegas 2012

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Social Media For Success & Safety CSIWorld.org 33rd Annual Training Conference Las Vegas 2012