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Social Media for the Public Sector
The document discusses social media's evolution, focusing on its integration into business practices and the opportunities it presents for organizations. It emphasizes the importance of engagement and collaboration through various platforms and tools, highlighting case studies and strategies for effective online presence. The conclusion suggests that embracing social media can transform traditional work cultures and improve productivity.
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Social Media for the Public Sector
- 1. Social Media Introduction andSome Opportunities Harri Lakkala Intosome
- 2. Harri Lakkala • Experton social media and innovations • 6 years of experience with social media in enterprise context • Introduced blogs and wikis to Nokia Ltd • Plenty of experience on coaching teams, enhancing business processes, internal consulting • Nokia Innovation Award -05, Nokia Quality Award -08
- 3. Intosome Marketing & Communications Internal Innovations collaboration
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- 6. From content tointeractions
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- 8. From knowledge workto interaction work
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- 11. What is SocialMedia?
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- 13. Tools & Services Blogs Wikis Socialnetworking Publishing content Microblogging Forums
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- 15. Ref: Dion Hinchcliffe(adapted) Partners Organization Employees Customers Utilization areas
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- 21. Online presence Before Now Website Website Blog Facebook Twitter YouTube
- 22. Entresse library’s onlinepresence
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- 24. Owned, bought, earned reach earned bought owned control Ref: Daniel Goodall - Nokia
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- 26. JetBlue - Twitterin customer service
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- 28. Finnish police onFacebook
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- 30. Scania Social MediaNewsroom
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- 32. Part III: New waysof working
- 33. instant email blogs messaging local document wikis documents repository f2f online online meetings meetings processes
- 34. Improving productivity Automation Enabling collaboration and participation Web 2.0 tools and approaches Traditional IT systems 2009 Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
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- 39. How to changethe ways of working?
- 40. Ways of working and culture 80% 20% Tools
- 41. Adoption Plan Understand Transform Pilot
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- 43. Front office &Back office
- 44. A threat ora possibility?
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- 46. The World isSocial
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