Downloaded 16 times
Uploaded byBen Shipley
Social Media for Travel and Tourism
The document discusses changing consumer behaviour and increasing internet usage while traveling. Some key points: - People are more engaged on social media - updating status, commenting online, writing blogs, following others, sharing links and photos. - 61% expect internet access while traveling in Australia and 38% expect WiFi to be included in accommodation costs. - 35% check Facebook and social media sites while on holiday in Australia. - Brand funnels are changing from pre-holiday awareness and consideration to engagement during and after holidays through comments and connections on social media. - Tips for companies include getting organized, measuring social media engagement, joining online conversations, and creating great experiences both online and offline.
More Related Content
Similar to Social Media for Travel and Tourism
![Nielsen social-media-report[1]](https://cdn.slidesharecdn.com/ss_thumbnails/nielsen-social-media-report1-110921085416-phpapp01-thumbnail.jpg?width=600ounds&width=560&fit=bounds)
Social Media for Travel and Tourism
- 3.
- 5. Updating SN Commenting Writing own status online blog 8% 13% 3% We are Following on Sharing Sharing growing as microblog 15% 3% 8% links photos a nation of Checking Commenting Micro Influencers SN in SN 9% 10% 10% blogging 2011 vs. 2010
- 6. We’re spending much more time 61% connected when we travel expect to be able to access the internet when travelling in Australia
- 7. We’re spending much more time 38% connected when we travel expect WiFi to be included in my accommodation costs when travelling in Australia
- 8. We’re spending much more time 35% connected when we travel check Facebook/ other social networking sites while on holiday in Australia
- 9. We’re spending much more 23% time connected when we travel 27% post updates onto Social Networking Sites, 23% upload photos
- 10. PRE-HOLIDAY POST HOLIDAY Classic Brand Funnel
- 11. Awareness Consideration Purchase Intent Comment Connect PRE-HOLIDAY DURING/POST HOLIDAY Modern Brand Funnel
- 12. Awareness Consideration Purchase Intent Comment Connect PRE-HOLIDAY DURING/POST HOLIDAY Modern Brand Funnel Create products and experiences people want to talk about
- 13.
- 14.
- 15.
- 16. Free Paid
- 17.
- 28.
- 29. create great experiences in thereal world too!
- 30. be brave! be creative! thinkcontent!
- 31. Let’s connect. @ferguskibble http://au.linkedin.com/in/ferguskibble [email protected]