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Social media in enrollment marketing FAPSC presentation
- 1. How to UseSocial Media in Enrollment Marketing
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- 3. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 4. Key TakeawaysHow toleverage social media in your enrollment marketing effortsTools that you can use to enhance your social presenceRoadmap on how to enter the landscape
- 5. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 6. What is SocialMedia?People connecting with friends, strangers and businessesSharing and broadcasting info Growing and evolvingThe future of the Web
- 7. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 8. Why Social Media?It’swhere your fans are. In August, people spent more time on Facebook than GoogleSocial media use is up 43% year over year sourcePeople are talking – are you listening?
- 9. What is yourreason?Increase brand exposureBuild an online communityListen and engageStrengthen other online marketing tacticsSupport admissions reps with an additional tool
- 10. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 11. Popular Social MediaSitesFacebookTwitterYouTubeLinkedin
- 12. FacebookLargest site inthe United StatesUsed to connect with people the user already knowsAllows some customizationCan be integrated into any siteConstantly evolving
- 13. FacebookCreate a fanpage and encourage people to “Like” itAnything published will be put into their feedAn excellent way to promote events, offers, etc.Create custom tabsFacebook Connect integrates into your siteMakes it easier for visitors to put you in front of their friends
- 14. FacebookBuild your audienceCurrentstudentsProspective studentsAlumni membersFaculty/Staff
- 15. FacebookMaintain brand identityAddadditional informationHistory/About UsDegree programsCampus locationsCool featuresContact formContests
- 16. FacebookCreate Facebook eventsSendsattendees a reminderYour institution will appear in front of their friends
- 17. FacebookStrategic engagementContestsQ&APolls andsurveysConsistent updates
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- 19. TwitterUsed to broadcastinformationTweets can be pulled into other sitesFollow, follow, follow and people will follow you back!
- 20. TwitterBroadcast information aboutyour schoolLimited to 140 characters, so keep it shortShorten URLs by using bit.lySearch for people looking for/talking about you
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- 22. TwitterAdmissions FAQ’sRespond to?’sProvide tipsConverse
- 23. TwitterWhat will yourpersonality be?Fun and friendlyProfessional and informative Informal and personalCombination
- 24. YouTubeSecond largest searchengine24 hours of video uploaded per minute2 billion+ views per dayBroad demographic: 18-54 years old
- 25. YouTubeVideo contentEducational materialClasssamplesTestimonialsEvent informationHow-to guidesPromotional materialCareer services information
- 26. YouTubeCustomize the backgroundimageAdditional functionality if EDU status:Clickable linkBanner headerMust apply for EDU statusOne channel per institutionEstablished channel with representative amount of educational videos
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- 28. LinkedInUsed to connectprofessionallyConnect with:Alumni Area employersPotential new students/employees90 million worldwide usersOne new user joins every second
- 29. LinkedinOptimize company profileCreateLinkedin group
- 30. LinkedinBuild your audienceCurrentstudentsAlumni membersFaculty/staff/employeesArea employers
- 31. LinkedinCreate/engage in discussionsFAQ’sRelevantschool topicsCareer fair updatesCareer services updatesIndustry news
- 32. LinkedinHow to usefor enrollment marketingPosition Linkedin as an assetOnline resumeHelp current students/alumni setupShows your school is “current” or “up-to-date”
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- 37. SlideshareAdvertising on SocialSitesPaid advertising on the individual sitesPromoted YouTube videosPromoted tweetsFacebook adsLinkedin adsTarget specific demo within the networks
- 38. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 39. Measure PerformanceNumber ofconnectionsNumber of posts/commentsInquiries generated through contact formReferral traffic to branded websiteSocial sentiment
- 40. Measure PerformanceTools touseWeb analyticsGoogle Analytics, WebTrends, etc.Self-monitoringManually checking the profiles/accountsSocial monitoring software SM2 Alterian, Spiral 16, Social Mention, etc.
- 41. Social Monitoring SoftwareConversationsoccur everywherePublic perception impactUnderstand, then engageMeasure impact of online branding efforts
- 42. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 43. Creating a CohesiveCampaignBefore you initiate a campaign, consider –What is your expected outcome?How much time will you be able to devote?What resources are available to market your brand?
- 44. Strategic PlanningBefore yougo online, consider:Who do you want to reach? Students? Their friends/family? Other professionals?What engaging ideas, videos and images will you publish to capture your network’s attention?How can you complement what you’re doing on your website/blog?
- 45. Strategic PlanningOnce youknow what to say, find where to say it.Research your initial networksStart with one or twoCreate your accountsFriend and follow to build up your community
- 46. Strategic ExecutionEngage withyour communityDon’t just blast out information, talk to peopleFind the influencers in your areaAnalyze everything
- 47. Website Marketing TipsAddsocial media buttons to your siteUtilize multiple channels…expand your reachAuthenticity is everything – be yourself!Learn and respect the norms of the community
- 48. Website Marketing ToolsSocialMedia DashboardsHootsuiteTweetdeckSeesmicCoTweetBrizzlyIdentify influencers on topics Klout
- 49. What We’ll CoverWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 50. ResourcesBlogshttp://mashable.com/social-media/http://sphinn.com/hot/SocialMedia/http://www.facebook.com/developers/Social SitesUtilize Twitterto stay up on news/trendsResearch siteseMarketer
- 51. What We’ve CoveredWhatis social media?Why social media?Social media sites and how to use themMeasuring the value of social mediaHow to get started with social mediaResourcesQuestions
- 52. Questions?Contact us at1-877-851-7521 or [email protected]