Social media lunch and learn series, Aug. 17th part b
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The document discusses the role of social media as a powerful business tool, highlighting its ability to segment audiences, enhance marketing strategies, and generate customer engagement across platforms like Facebook, Twitter, YouTube, and LinkedIn. It outlines key statistics about user demographics and sample business applications such as customer service, brand promotion, and lead generation. The document emphasizes the transformative impact of social media on communication and business operations.
Social media lunch and learn series, Aug. 17th part b
- 1. Social Media 101 An Introduction to new communications tools
- 2. Can Business Be “Social”?
- 3. Can Business Be “Social”? Social Media’s value as a business tool: Ultimate audience segmentation tool Opportunity to reach customer at marketing, sales, and service points Delivers message directly to customers Enhance existing marketing strategy Customer referrals for lead generation and recommendations Increase sales productivity – verify leads, gather info, engage
- 4. Overview of Well-Known Social Networking Platforms
- 5. Facebook is the most well-known of today’s social networking platforms 500 million registered users by July 2010 Site was open only to students in 2004, but expanded to public Sept. 2006 Fastest growing audience: 55+ (up 922.7% in 2009) Average American user is on Facebook site for 7+ hours/month The 500 Million Pound Gorilla
- 6. Sample Business Uses Sharing brand news with consumers Coupon/Discount promotions Promoting special events Generating support for company-supported charitable causes Funnel for directing consumers to primary web site and other social channels
- 7. Short and Sweet Twitter is the best known of the so-called “microblogging” sites. Combination of instant messaging with blogging 190 million users send 65 million “tweets” per day. Service initially launched July 2006 45-54 year olds are the top demographic Women comprise 53% of Twitter users
- 8. Twitter has found significant business use as a customer service channel Outreach to journalists and trade media Communicate time-sensitive alerts Crisis communications Event coverage & promotion Reputation management and SEO Sample Business Uses
- 9. Every minute, 24 hours of video is uploaded to YouTube Second most popular search engine Serves almost 2 billion videos per day Daily audience exceeds combined primetime audiences of ABC, CBS, NBC The Revolution Will Be Televised…without Televisions
- 10. Customer service – visual installation/assembly instructions Contests and promotions Provide video content for media releases Behind the scenes tours Product demonstrations Sample Business Uses
- 11. The Gray Flannel Network The oldest of the “Big 4” social networks – Launched in 2003 75 million users in 200 countries 64% male, average age 41, average income > $100k Adding 1 new member every second
- 12. Employee recruitment; headhunting Networking with existing customers for new customer referrals Research industry trends and topics Identify potential vendors, suppliers, and outsourcing opportunities Competitor research Sample Business Uses
- 13. Blogs: Freedom of the Press Belongs to Those Who Own One A key element in the early evolution of social media Evolved from forums and message boards in the early 1990s Encouraged participation from readers in comments and in cross-linking Technorati.com was tracking more than 112 million blogs by 2008
- 14. Sample Business Uses Establish company representative as industry thought leader Build SEO Brand building/management Networking and consumer communications