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Social media management
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include: 1) Determining goals like marketing funnel stages or brand identity guidelines. 2) Understanding the target audience's demographics and interests to develop audience personas. 3) Defining the main message or campaign theme to deliver to audiences. It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
