Social media marketing 101

Social media marketing 101

• 1.
  Social Media Marketing101 : #7 helping local businesses compete
• 2.
  Agenda San Ramon Chamberof Commerce Feb 26 Social Media Marketing 101 2013 1:30pm to 3:00pm Introductions/Business Card exchange 10 minutes Update on Social Media Marketing 20 minutes • Simon Tan How to promote your business without getting on 30 minutes anybody's nerves!“ • Keisha Gallegos • Starlit Path Life Coaching Group Questions and Answers 10 minutes Next Meeting 5 minutes • Suggestions for topics Official Meet up ends 25 minutes *Networking Time
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  Monthly Meeting Topics 1. Social Media concepts and language • Simon Tan | Website Designer 2. Facebook Business Page setup using Prezi • Lorra Longamore / Social Media Consultant 3. Writing for Social Media • Michelle Bedard / Writer 4. Search Engine Optimization basics • Steve Strickland / IT Professional 5. Combining your in person networking with online • Gail Nott / Social Media Guru 6. Learn to create marketing messages that gets noticed • Andy McClure / Business Coach 7. Promote your business without getting on everyone‟s nerves ! Feb • Keisha Gallegos / Life Coach 26 Future Meeting Suggestions: • Linkedin • Google+ • SEO update after Panda (21 updates) & Penguin (update #3) • Website integration with Social Media
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  “Top of Mind” •How to leverage social media efficiently so that it works for you without being overwhelming. • i'd like to learn from mistakes of others • how are other people using facebook for marketing • How do small businesses use Social Media to grow their business? • What was your most successful post on Facebook and why? • Best ways to engage a community/industry that isn't historically very social-media friendly! • How can I use LinkedIn and FB to get more exposure for my business? • How to get our clients to open our emails! • How can Social Media best be used in a small business? • Not sure!
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  Who opens ouremails ? Open Rates Open Rates 60%-80% 1%-14% 1. [COMPANYNAME] Sales & Marketing Newsletter 1. Last Minute Gift - We Have The Answer 2. Eye on the [COMPANYNAME] Update (Oct 31 - 2. Valentines - Shop Early & Save 10% Nov 4) 3. [COMPANYNAME] Staff Shirts & Photos 3. Give a Gift Certificate this Holiday 4. [COMPANYNAME] May 2005 News Bulletin! 4. Valentine's Day Salon and Spa Specials! 5. Gift Certificates - Easy & Elegant Giving - Let 5. [COMPANYNAME] Newsletter - February 2006 Them Choose 6. [COMPANYNAME] Newsletter - January 2006 [ 6. Need More Advertising Value From Your *|FNAME|* *|LNAME|* ] Marketing Partner? 7. [COMPANYNAME] and [COMPANYNAME] Invites 7. [COMPANYNAME] Pioneers in Banana You! Technology 8. [COMPANYNAME] Moves You Home for the 8. Happy Holidays from [COMPANYNAME] Holidays 9. ATTENTION [COMPANYNAME] Staff! 9. Renewal 10. Technology Company Works with 10. ATTENTION [COMPANYNAME] West Staff!! [COMPANYNAME] on Bananas Efforts 11. [COMPANYNAME] Update - A Summary of 11. Invitation from [COMPANYNAME] Security and Emergency Preparedness News 12. [COMPANYNAME] Jan/Feb 2006 Newsletter 12. Now Offering Banana Services! 13. Website news - Issue 3 13. It's still summer in Tahoe! 14. [COMPANYNAME] endorses [COMPANYNAME] 14. Upcoming Events at [COMPANYNAME] as successor 15. [COMPANYNAME] Councils: Letter of Interest 15. [COMPANYNAME] Holiday Sales Event
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  Stats Industry Open Click Unsub Max 48.60% 5.50% 0.42% Average 34.71% 3.24% 0.22% Min 19.30% 1.30% 0.09% Non-Profit 46.70% 3.60% 0.18% Insurance 43.70% 2.80% 0.20% Professional Services 39.00% 3.20% 0.28% Legal 38.30% 3.60% 0.15% Real Estate 37.20% 3.10% 0.28% Consulting 37.10% 3.40% 0.27% Construction 36.50% 2.70% 0.40% Restaurant 33.00% 1.40% 0.25% Beauty and Personal Care 32.70% 3.60% 0.30% Business and Finance 32.60% 3.10% 0.20% Health and Fitness 32.20% 3.30% 0.26% Medical, Dental, and Healthcare 30.90% 3.10% 0.17% Recruitment and Staffing 23.10% 4.50% 0.18%
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  Doing the MATH Ifwe want Social Media Tool #2 2 New Clients 2 5% 10 Clients from Social buying decision a month Email Contacts Media Marketing 32 3% click an action 8 Social Media Tool #1 From Referrals 30% 1,067 open and read 3,556
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  Where should wefocus ? Frequency # of Users
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  Building your webpresence Facebook Facebook Business Personal Page Website Twitter email PR Web
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  10 Tips onFacebook • Use FB to design business cards • Hide apps, or games • “View as” • Hide what you read • Write back • Don‟t oversell • Moderate comments/hide spam • Focus on engagement, not likes • Be visual (photos) • Profile – completely filled out
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  Facebook Graph Search WHO ?
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  Why are someFB Page more popular? “excerpts from a very popular consumer brand manager” • advertising on Facebook‟s platform Buy targeted • Leverage your offline networks (TV/newspaper/magazine ads, etc.) • Run a contest/promotion offline of Facebook, yet encourage users to become a fan during the promotion process (since there is quite a bit of red tape to actually run promotions on Facebook fan pages themselves) • exclusively on your Facebook fan page Create content published • Frequently make special offer announcements and even new product announcements through facebook first • Hire a community manager to implement ongoing growth opportunities across all your social channels • Buy Google ads to drive traffic directly to your Facebook fan page • End your press releases with your Facebook fan page link • Provide talking points to publicized team members to say become a fan in Facebook during interviews
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  Remember the „Marketing‟ Facebo Facebook ok Personal Busines s Page Website Twitter email PR Web
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  • Join the San Ramon Chamber ! • Show up @ a Mixer • Engage and join a Business Referral Group • Host a Ribbon Cutting Ceremony @ your office • Attend or participate at Business Expo • Volunteer for special chamber projects • Annual Awards Dinners • Blood Drive • Attend our Meet UP meetings (Thank you)
• 15.
  Welcome to GuestSpeaker: Keisha Gallegos Joined Facebook June 28, 2008 Friends – 835 Likes – 280 pages Business Page Starlit Path Life Coaching 835 Facebook 278 likes friends Created Dec 4, 2009 Email Contacts Facebook Fans 278 fans
• 16.
  How long shoulda blog be? Average blog post length of the top 5 most popular blogs in each of these segments :viperchill.com