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Social media marketing
Social media marketing utilizes online platforms and communities to spread information through virtual word-of-mouth. It allows for the sharing of ideas, information, and media. The document discusses how companies like Zappos use social platforms like Twitter to update customers, provide support, and communicate internally. It notes that creating viral social media content is a powerful marketing tool, especially as more users join online communities each day. Both the opportunities and risks of social media are examined, including how it can improve communication but also lead to distractions or privacy issues. Overall, the document advocates for social media use, noting its present and future importance as well as the need to compete on these growing platforms.
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- 1. Social Media Marketing HIGH-TECH VERSIONOF TRADITIONAL "WORD-OF-MOUTH" Presented By: Alka Shakya
- 2. What is Social MediaMarketing • computer-mediated tools • allows people to create, share or exchange information, ideas, and pictures/videos • in virtual communities and networks.
- 3. Ideas, information, newsis shared within community of friends & family.
- 4. Social Media hasnot only taken over our personal lives, but it is used at work, to communicate with colleagues, with customers and also to watch out for what people are talking about...
- 5. Twitter & Zappos USA'sonline shoe retail giant Zappos uses Twitter for: • updating company news • communicating with customers • providing customer care • establish communication within the company
- 6. Social Media =Viral Marketing Goldieblox Commercial "Princess Machine" • Over 2 million views Creating viral video, tweet, images over the internet is the most powerful "MARKETING TOOL" today
- 7. How does itwork? • Number of internet users are growing every day, hour, minute and second. • More Internet users = More users on social media • To be human is to be curious = Welcoming more interesting news, events, ideas. • Get people to share what you've posted with just the power of the post, it's more likely to go viral
- 8. More Viral SocialMedia Posts? On February 10, the upload rate of Harlem Shake videos reached 4,000 per day, or one every 21.6 seconds. Combination of competitiveness, social media narcissism, and low barriers to entry have led to more than 2.4 million tagged videos circulating Facebook
- 9. Social Media -The Good, The Bad and The Ugly The popularity of social media has all 3 sides. • Good outcome can be expected out of creative message • Misunderstanding and misleading messages can get ugly and backfire • Anyone can be an easy target of wrongful bad tactics of their foes
- 10. The Good 1. Communication:Gives numerous opportunity. Contact anyone, anywhere. 2. Building relationship with customers on more personal level. 3. Improving based on the review, comments by customers. 4. Better knowledge sharing. 5. Ability to find talent. 6. Spreading the right message to the right audience is much easier.
- 11. Spreading the rightmessage with Twitter #IllrideWithYou
- 12. The Bad 1. Decliningreal-life face-to-face communication 2. Declining productivity due to more distraction caused by social media 3. Compromised privacy 4. Constant pressure of perfection 5. Easily misunderstood: The need of spreading message in 120 characters to a post can lead to misunderstandings.
- 13. Tricky posts goingviral
- 14. The Ugly 1. Everythingshared online, stays there. 2. Reputation on line 3. Use of social media for wrong purpose 4. An impulsive decision on social media can COST a lot more.
- 15. The horrid ofSocial media
- 16. But... Why Not? NO It'sthe present and the future What about privacy?
- 17. Some Facts: - Amazinggrowth of Social Media Users - It's the new form of communication - Be there or be left behind
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- 20. It's a Race- Be there, or be left behind! Only the best wins!