Social Media Marketing

Social Media Marketing

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  Team Members: AGRAWAL CHETAN DHAVALKETUV. DARJI SWETA V. KHASALE SAGAR N. PATEL How Social Media would be Helpful for Business Growth?
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  What is SocialMedia? Social media refers to the means of interactions among people(social) in which they create, share, and exchange information and ideas in virtual communities and networks using the internet(media). Eg: Facebook, YouTube, Twitter, LinkedIn etc
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  Following graph showsthe growth of social media users worldwide Source: http://socialmediacases.blogspot.in
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  Impact of SocialMedia • It has a majorly impacted the world and business. There is a revolutionary change in the way people connect and communicate. • Traditional media such as the radio, TV newspapers are completely obsolete now and demand for thousands of dollars. • When creating a social media marketing strategy, it is worth thinking very carefully about who is being targeted.
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  • The varioustypes of social media influencers into three distinct categories: • More than 80 per cent of that population is made up of “potential influencers”.
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  Why to useSocial media for business growth? 1. Social media allows businesses to reach more customers. 2. Social media is effective and not expensive for marketing. 3. Branding and advertisement can be done easily on social media. 4. We can have direct interaction with customer on social media. 5. Social media marketing can generate traffic on website. 6. Through social media company can see insights of customers.
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  1.Social media allowsbusinesses to reach more customers • As social media is a large platform for communication and sharing ,day by day more and more people are engaging into it. • So, companies can take advantage to reach more customers for marketing their product on social media. • Eg: Billions of people uses Facebook daily.
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  2.Social media iseffective and not expensive for marketing • One of the biggest advantage for small businesses for marketing on social media is, it is not expensive as compare to other marketing strategies. • Now small businesses can use social media for marketing and can grow their business. • Eg: SMBs (Small and medium sized businesses) company gain benefit of using social media for marketing.
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  3.Branding and advertisementcan be done easily on social media • On social media advertising any product or branding something is quite easy as compare to other marketing strategies. • It just need an account on any social networking site, a professional page of company and invest some money for advertising your posts. • There must be strong content which can grab user’s attention.
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  4.We can havedirect interaction with customer on social media • Social media is a best platform, where customer can directly interact with company for asking any query. • It is important to provide best customer service to gain loyal customers. • Through direct interaction with customer and solving their queries can grow business with satisfied customers.
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  5.Social media marketingcan generate more traffic on website • By doing marketing on social media, promoting or providing links to website , any company can increase traffic on their website. • Increase in traffic on website can grab attention of customers and can also increase search rankings.
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  Source: http://www.creativehouse.mk/
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  6.Through social mediacompany can see insights of customers • Social networking sites such as Facebook, YouTube and Instagram provides customer insights which is very useful for business growth. • Insight gives detail weekly or monthly report of each posts or content and also give suggestions to gain popularity.
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  Source: http://authornews.penguinrandomhouse.com/
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  What social mediacannot do for business growth? • It doesn’t give overnight popularity after some posts. There should be patience and marketing strategies to gain popularity. • It is not a Sales Tool, it doesn’t gurantee for sales. It is for advertising and for getting attention from targeted customers. • It cannot quick fix tattered reputation or bad image of any company.
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  Influence of socialmedia on businesses • Retail is Social : 78% of consumers say that the posts made by companies on social media influence their purchases. -Forbes • Food is Social: 49% of surveyed consumers find out about food through social media. -Column Five Media • Nonprofits are Social: A recent Facebook experiment encouraged organ donations via Facebook by adding a donation status to one’s timeline. Registrations increased by 2000%. - Mediapost.com
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  Conclusion • Many companiesare using Social media as well as Traditional media to market their products and to have a better connection with their customers. • Social media has a positive impact on business and its growth and performance. • Though there are both positive and negative thoughts on this, it is a good marketing strategy for small as well as large businesses.
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  References 1. http://www.quaestus.ro/en/wp- content/uploads/2012/02/pavel.ciprian.pdf 2. jrmbs.com/vol4issue1SPL1/tinap.pdf 3.https://thenextweb.com/socialmedia/2011/09/16/5- things-social-media-cannot-do/#.tnw_2MG6SxUw