Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010

Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010

• 10.
  • Post

 •  Listen
 •  Engage

 • Track

• 11.
  King

• 12.
  Hook
me
and
I’m
yours

• 13.
  •  Post

 • Listen
 •  Engage

 • Track

• 14.
  You
get
high‐powered
listening

• 15.
  •  Get
a
Google
Account
already!

 •  Create
Alerts
for
anything
relevant
to
you:
 –  Company
name
 –  Competitor
names

 –  Job
Postings
 –  People
looking
for
jobs
 •  Get
emailed
whenever
you
get
a
hit
or
RSS

• 16.
  •  Post

 •  Listen
 • Engage

 • Track

• 17.
  •  Common
Sense
 • Get
to
the
point
 •  Use
Keywords
 “
Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

• 18.
  Tell
them
something
of
meaning

• 19.
  •  Post

 •  Listen
 • Engage

 • Track

• 20.
  “If
you
cannot
measure
it,
you
cannot
 improve
it”



‐
Lord
Kelvin

• 21.
  • URLs
 • Google
Analytics
 • Google
Alerts


• 22.
  Shortened
URLs
do
a
lot
more
than
just

 save
 s p a c e 

• 26.
  
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552
x704


 [Email]

[email protected]

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHuKo
 @ValeoMarkeNng