A Guide to
Successful Social
Media Marketing
     2013
Advantages & Disadvantages of
Social Networking




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Program Objectives           (1 of 3)

     Learn about 25 different social
      networking websites.

     Understand what social media
      marketing encompasses.

     Know why you need to use social
      networks to market your product
      or service.




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Program Objectives           (2 of 3)

     Understand how to effectively
      utilize social networks.

     Become an expert with Twitter,
      Facebook, YouTube, and
      LinkedIn.

     Learn how to run a successful
      marketing blog.




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Program Objectives           (1 of 3)

     Comprehend the risks of social
      media marketing.




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Definition
     The use of a website for
      connecting with people via the
      internet to share information,
      photos, messages, etc.




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What is A Social Networking
Website?
     Social networking websites allow
      users to:
        – Create their own profile page.
        – Build networks of contacts and
          interact with them.
     Many social networking websites
      allow users to:
        – Blog or microblog.
        – Post videos, photos, and podcasts.




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Do Benefits Outweigh Costs?
     The answer is complicated:
        – If a person knows how to correctly
          use social networking websites,
          then the benefits do outweigh the
          costs.
        – If a person is not careful, however,
          they can put themselves in danger.
        – Overall, social networking websites
          are a very useful tool, and when
          used properly, the benefits far
          outweigh the costs.
        – Social networking websites are the
          wave of the future, so use them to
          your advantage, but be careful!


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25 Useful Social Networking
Tools (1 of 26)
     Myspace
        – Myspace is the second most
          trafficked student-based social
          networking website.
        – It is second only to Facebook.
        – It allows users to personalize their
          profile (often to a greater extent
          than facebook, which has a set
          background.)
        – It allows the sharing of photos,
          music, and videos.
        – It allows people to post on each
          other’s walls and communicate with
          friends.

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30 Tips to Effectively Use
Facebook for Your Business
(2 of 31)
   1.   Fill out your profile completely to
        earn trust.
            – Whether you are a business owner
              managing a personal profile or a
              business profile, information gives
              your name and company more
              credibility.




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25 Useful Social
Networking Tools




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14 Tips
for
Effective
Marketing
with
Twitter




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30 Tips to
Effectively
Use Facebook
for Your
Business




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10 LinkedIn Tips
for Professionals




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34 Ways to Use YouTube
  for a Business

6 Ways
 Use
ouTube

ra
usiness




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   34 Ways to Increase Online
    Traffic

Picture      + Title Page?




                 www.readysetpresent.com   Page 16
Download “Social Media Marketing”
                                                                                              PowerPoint presentation
                                                                                             at ReadySetPresent.com

180 slides include: 10 basic vocabulary words, 7 safety tips, 12 advantages and disadvantages of social networking websites, 25 useful social media marketing tools and websites, including Facebook, Myspace, Ning,
  LinkedIn, Twitter, Flickr, YouTube, QZone, and Digg, 14 tips for effective marketing with Twitter, 30 tips to effectively use Facebook for a business, 10 LinkedIn tips for professionals, 36 ways to use YouTube for
                                                                                       business, 6 action steps and much more.

                                                                                     Royalty Free - Use Them Over and Over Again.
                                                                                                                                    Updated & Expanded 2013
                                                                                                                             Now: more content, graphics, and diagrams




                                www.readysetpresent.com                                                                                                                                                                   Page 17

Social Media Marketing PowerPoint Presentation

  • 1.
    A Guide to SuccessfulSocial Media Marketing 2013
  • 2.
    Advantages & Disadvantagesof Social Networking www.readysetpresent.com Page 2
  • 3.
    Program Objectives (1 of 3)  Learn about 25 different social networking websites.  Understand what social media marketing encompasses.  Know why you need to use social networks to market your product or service. www.readysetpresent.com Page 3
  • 4.
    Program Objectives (2 of 3)  Understand how to effectively utilize social networks.  Become an expert with Twitter, Facebook, YouTube, and LinkedIn.  Learn how to run a successful marketing blog. www.readysetpresent.com Page 4
  • 5.
    Program Objectives (1 of 3)  Comprehend the risks of social media marketing. www.readysetpresent.com Page 5
  • 6.
    Definition  The use of a website for connecting with people via the internet to share information, photos, messages, etc. www.readysetpresent.com Page 6
  • 7.
    What is ASocial Networking Website?  Social networking websites allow users to: – Create their own profile page. – Build networks of contacts and interact with them.  Many social networking websites allow users to: – Blog or microblog. – Post videos, photos, and podcasts. www.readysetpresent.com Page 7
  • 8.
    Do Benefits OutweighCosts?  The answer is complicated: – If a person knows how to correctly use social networking websites, then the benefits do outweigh the costs. – If a person is not careful, however, they can put themselves in danger. – Overall, social networking websites are a very useful tool, and when used properly, the benefits far outweigh the costs. – Social networking websites are the wave of the future, so use them to your advantage, but be careful! www.readysetpresent.com Page 8
  • 9.
    25 Useful SocialNetworking Tools (1 of 26)  Myspace – Myspace is the second most trafficked student-based social networking website. – It is second only to Facebook. – It allows users to personalize their profile (often to a greater extent than facebook, which has a set background.) – It allows the sharing of photos, music, and videos. – It allows people to post on each other’s walls and communicate with friends. www.readysetpresent.com Page 9
  • 10.
    30 Tips toEffectively Use Facebook for Your Business (2 of 31) 1. Fill out your profile completely to earn trust. – Whether you are a business owner managing a personal profile or a business profile, information gives your name and company more credibility. www.readysetpresent.com Page 10
  • 11.
    25 Useful Social NetworkingTools www.readysetpresent.com Page 11
  • 12.
    14 Tips for Effective Marketing with Twitter www.readysetpresent.com Page 12
  • 13.
    30 Tips to Effectively UseFacebook for Your Business www.readysetpresent.com Page 13
  • 14.
    10 LinkedIn Tips forProfessionals www.readysetpresent.com Page 14
  • 15.
    34 Ways toUse YouTube for a Business 6 Ways Use ouTube ra usiness www.readysetpresent.com Page 15
  • 16.
    34 Ways to Increase Online Traffic Picture + Title Page? www.readysetpresent.com Page 16
  • 17.
    Download “Social MediaMarketing” PowerPoint presentation at ReadySetPresent.com 180 slides include: 10 basic vocabulary words, 7 safety tips, 12 advantages and disadvantages of social networking websites, 25 useful social media marketing tools and websites, including Facebook, Myspace, Ning, LinkedIn, Twitter, Flickr, YouTube, QZone, and Digg, 14 tips for effective marketing with Twitter, 30 tips to effectively use Facebook for a business, 10 LinkedIn tips for professionals, 36 ways to use YouTube for business, 6 action steps and much more. Royalty Free - Use Them Over and Over Again. Updated & Expanded 2013 Now: more content, graphics, and diagrams www.readysetpresent.com Page 17