Social media marketing.pptx @sahil shaikh

Social media marketing.pptx @sahil shaikh

• 1.
  Social media marketing Socialmedia marketing is the use of social media platforms to connect with an audience, build a brand, and achieve business goals like increasing sales and driving website traffic. It involves creating and publishing high-quality content, engaging with followers, running paid advertisements, and analyzing results to understand the audience better. This strategic approach uses platforms like Facebook, X, and Instagra m to build brand awareness, foster customer loyalty, and generate leads.
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  Brand awareness isa marketing term that measures the level of consumer familiarity and recognition with a brand. It's the degree to which people know and can recall a brand, and it's a crucial first step in the buying process, as consumers are more likely to purchase from brands they recognize. Building brand awareness is about creating visibility through consistent marketing efforts so that a brand is at the forefront of a consumer's mind when they are ready to make a purchase. Brand awareness
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  Customer engagement is theongoing relationship between a brand and its customers, built through interactions across the entire customer lifecycle. It focuses on building loyalty and creating positive, connected experiences, rather than just one-off transactions. Effective engagement involves understanding customer needs, delivering personalized experiences, and using tools like CRM, social media, and live chat to nurture long-term customer relationships. Customers engagement
• 4.
  Website traffic isthe number of visitors who come to a website over a specific period and their actions on the site. It is a key metric for evaluating a site's popularity and performance and can be broken down into different types, such as organic traffic (from search engines), paid traffic (from ads), direct traffic (by typing the URL), and referral traffic (from other websites). Website traffic
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  Sales lead generation isthe process of identifying potential customers (leads) and generating interest in a company's products or services, with the goal of converting that interest into a sale. Sales lead generation
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  THANK YOU