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![Why is This Important to Me? Most importantly for your business: It offers you an opportunity to connect directly with your consumers, advocates, industry professionals and those who have yet to learn about you. It provides a personal connection that can help you improve your business model, services and awareness. 78% of people trust recommendations of their friends or perceived friends, whereas only 14% trust advertisements. [1] Social media can help get you to the coveted first page of Google. [1] Nielsen: “Trust in Advertising” Report, October 2007](https://image.slidesharecdn.com/tannerfriedmansmseminar-090507152606-phpapp02/85/Social-Media-More-Than-a-Buzzword-5-320.jpg)
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![Why is This Important to Me? Most importantly for your business: It offers you an opportunity to connect directly with your consumers, advocates, industry professionals and those who have yet to learn about you. It provides a personal connection that can help you improve your business model, services and awareness. 78% of people trust recommendations of their friends or perceived friends, whereas only 14% trust advertisements. [1] Social media can help get you to the coveted first page of Google. [1] Nielsen: “Trust in Advertising” Report, October 2007](https://image.slidesharecdn.com/tannerfriedmansmseminar-090507152606-phpapp02/75/Social-Media-More-Than-a-Buzzword-5-2048.jpg)
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Social Media: More Than a Buzzword
This document discusses social media and how businesses can use popular social media applications. It defines social media as Internet applications that enable two-way conversations. Statistics show that most people and businesses use social media. The document then discusses popular social media tools like blogging, microblogging, social networking, and video sharing. It provides examples and strategies for using each tool and emphasizes integrating multiple tools into a coherent social media campaign.
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Social Media: More Than a Buzzword
- 1. Social Media: MoreThan Just a Buzzword Understanding Social Media and How to Use the Most Popular Applications for Your Business
- 2. So, What isSocial Media? Social media is the use of Internet applications and tools that inspire interactive, two-way conversations about a variety of topics. Social media enables anyone to communicate with large and/or small audiences. It’s increasingly how people choose to read, share and discover news, information and content.
- 3. What Have YouHeard About Social Media?
- 4. Why is ThisImportant to Me? A few statistics you should know: 93% of people expect companies to have a social media presence. In March, Facebook surpassed 90 million users in the United States alone. LinkedIn has more than 30 million users. In March, Twitter surpassed 14 million users and has grown by more than 1,000% since last year. More than two-thirds of adults in the United States have watched a video on YouTube, with 50% of the most avid users over the age of 25.
- 5. Why is ThisImportant to Me? Most importantly for your business: It offers you an opportunity to connect directly with your consumers, advocates, industry professionals and those who have yet to learn about you. It provides a personal connection that can help you improve your business model, services and awareness. 78% of people trust recommendations of their friends or perceived friends, whereas only 14% trust advertisements. [1] Social media can help get you to the coveted first page of Google. [1] Nielsen: “Trust in Advertising” Report, October 2007
- 6. The Transition toWeb 2.0 Web 1.0 Push Strategy Controlled Content Limited, If Any, Interaction Fancy Flash, Animation and Gimmicks Web 2.0 Pull Strategy Shared Content Participatory Simplified Structures
- 7. Getting You Started: The Most Popular SM Tools Blogging WordPress Microblogging Twitter Social Networking Facebook LinkedIn MySpace Video Sharing YouTube Google Videos
- 8. Blogging Rated the#1 Marketing Strategy for 2009 [2] What is a Blog? Creating Your Blog Strategies of Blogging [2] According to Business Blog Consulting
- 9. Examples of BloggingTanner Friedman Industry Standards Business Ethics Communication Strategies Best Practices Whole Foods Consumer Benefits Food Information/Recalls Exceptional Vendors Community Involvement Philanthropy
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- 12. Microblogging Twitter isCurrently the Most Popular What is Microblogging? Creating Your Microblog Decoding the Twitter Lingo @replies DMs #hashtags Twitter Desktop Applications Strategies of Microblogging
- 13. Examples of Microblogging:@ScottMonty
- 14. Examples of Microblogging:@TobaccoFreeMI
- 15. Examples of Microblogging:@HomeDepot
- 16. Examples of Microblogging:@broadwaycafe
- 17. Social Networking Whatis Social Networking? Deciding Which Social Networks are for You Creating Your Profile Strategies for Social Networking
- 18. Social Networking: FacebookFacebook is Currently the Most Popular Social Networking Site The Basic Set-Up Profile Pages (Public & Private) Groups Notes
- 19. Examples of SocialNetworking: Apple Students (public profile) on Facebook
- 20. Examples of SocialNetworking: Matt Friedman (personal profile) on Facebook
- 21. Examples of SocialNetworking: Rubbermaid (public profile) on Facebook
- 22. Social Networking: LinkedInLinkedIn Used Primarily for Business Connections Creating Your Profile LinkedIn Groups Q&A Message Boards
- 23. Examples of SocialNetworking: Guy Gordon of WDIV-TV on LinkedIn
- 24. Examples of SocialNetworking: Don Tanner of Tanner Friedman on LinkedIn
- 25. Social Networking: MySpaceMySpace Primarily Used for Entertainment Industry & Younger Consumers More graphically based Blog Features Comment Features
- 26. Examples of SocialNetworking: Tommy Steele on MySpace
- 27. Video Sharing YouTubeis the Most Popular Method of Video Sharing What is Video Sharing? Creating a Video Sharing Profile Strategies of Video Sharing
- 28. Examples of VideoSharing: Matt Friedman comments on Kwame Kilpatrick’s PR strategies
- 29. Examples of VideoSharing: BlendTec’s “Will It Blend?”
- 30. Integrated Social MediaCampaigns The Strongest Way to Use Social Media is to Employ an Integrated Campaign Just Because the Application is Available Doesn’t Mean It’s Right for Your Business Set a Goal and Only Use Applications and Post Materials That Meet the Goal
- 31. Examples of IntegratedSocial Media Campaigns: Biggby Coffee
- 32. Examples of IntegratedSocial Media Campaigns: Ford Motor Company
- 33. Ideas to Keepin Mind with Social Media Listen, Listen, Listen. Participate and Reciprocate. Ask Questions. Build Trust. Be Honest and Transparent (Or You Will Get Caught).
- 34. Ideas to Keepin Mind with Social Media Don’t Say Anything You Wouldn’t Mind Yelling in the Middle of a Supermarket. Allow Yourself to be Okay with Not Being Completely in Control. Don’t Be Afraid to Let Your Personality Shine Through.
- 35. Presented By: TannerFriedman Strategic Communications www.tannerfriedman.com Call: 248.626.0006 Email: [email protected] Blog: http://www.tannerfriedman.com/blog/ Facebook: http://tinyurl.com/TannerFriedmanFBGroup