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Social Media Optimization for Business 2013
This document provides tips for social media optimization for businesses. It discusses common myths about social media, such as that it is free and does not generate revenue. The document then provides best practices for social media, including developing a strategic plan, creating interesting and relevant content, and focusing efforts on the networks where customers are active. It also includes tips for specific networks like Facebook, Twitter, and LinkedIn. The overall message is that businesses should listen to customers and engage with them on social media to build their brand and drive results.
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Social Media Optimization for Business 2013
- 1. SOCIAL MEDIA OPTIMIZATION FOR BUSINESS February 26, 2013
- 2. W H ATA R E W E C O V E R I N G TO D AY ! Background ! 4 social media myths busted! ! Best practices in social media ! Business tips for Facebook, Twitter and LinkedIn ! Q & A ! Download presentation http://bit.ly/127l4sl ! Appreciate your comments J
- 3. A LITTLE ABOUTME ! Digital marketing for 13 years ! Founder, StringCan Interactive ! Co-Founder, ShopTab Connect with Me: ! linkedin.com/in/jayfeitlinger ! @JayFeitlinger
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- 6. CUT SMB FOCUSED S T RAT E G I C THE PROBLEM SOLVERS TWO MANY OPTIONS NOISE WHICH ONE IS RIGHT?
- 7. 4 SOCIAL MEDIA MYTHS image source: http://joesterloriagroup.com
- 8. 1. SOCIAL MEDIAIS FREE image source: www.freegreatpicture.com
- 9. 1 . SO C I A L M E D I A I S N OT F R E E ! Resources managing your community ! Researching tools to improve management ! Content development / management / calendar ! Social sentiment monitoring what people are saying about your brand ! Analytics to determine performance ! If done right it could easily be 1+ full time job
- 10. 2 . DO E S N ’ T G E N E R AT E R E V E N U E Enough talk already! Show Me The Money image source: www.howmanyarethere.org
- 11. 2 . DO E S G E N E R AT E R E V E N U E ! Grew 18% in revenues over the last 12 months, compared to the least engaged companies who saw decline of 6% in revenue during same period source: http://slidesha.re/ZzEPap
- 12. 2 . DO E S G E N E R AT E R E V E N U E ! Increased brand awareness and over $6.5MM in ’09 sales source: Dell http://dell.to/15LpHqT
- 13. 2 . DO E S G E N E R AT E R E V E N U E F O R S M A L L E R B U S I N E S S TO O … source: Social Media Examiner http://bit.ly/V34G7S
- 14. 3 . MY C U S TO M E R S A R E N OT O N SOCIAL MEDIA image source: www.chitchatmedia.com.au
- 15. 3 . YOU R C U S TO M E R S A R E O N SOCIAL MEDIA ! Social Networks now reach 1.43 billion users! ! 19.2% YOY increase stat source: www.emarketer.com
- 16. 3 . YOU R C U S TO M E R S A R E O N SOCIAL MEDIA source: http://stateofthemedia.org
- 17. 3 . YOU R C U S TO M E R S A R E O N SOCIAL MEDIA source: http://socialhabit.com
- 18. 3 . YOU R C U S TO M E R S A R E O N SOCIAL MEDIA EVEN IF B2B source: LinkedIn http://bit.ly/Wa5HNc
- 19. 4. MY BUSINESSIS BORING image source: www.revl.com
- 20. 4 . YOU R B U S I N E S S I S N OT B O R I N G image source: www.steelmasterusa.com
- 21. 4 . YOU R B U S I N E S S I S N OT B O R I N G image source: www.steelmasterusa.com
- 22. 4 . YOU R B U S I N E S S I S N OT B O R I N G image source: www.steelmasterusa.com
- 23. I T ’S N OT A B O U T S O C I A L M E D I A IT’S ABOUT… ! Showing you solve customer problems ! Prove you know more than your competitors ! That you actually care and are human ! It’s a great (and probably the best) channel to engage with your customers. ! Listen! Learn! Engage! ! Let’s get started…
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- 25. DON’T DO THESETHINGS ! Hire a college intern to handle all your social media ! Focus on fan count – Instead quality vs. quantity ! Bug your family and friends to like all your posts ! Join every social network unless you do what I do J check out http://bit.ly/WjZSHD
- 26. W H ER E TO S TA R T ? ! You need to create a plan ! Align your business objectives with your customer image source: www.artfire.com
- 27. Q U ES T I O N S TO A S K F O R A P L A N ! What is your objective? Fans? Leads? Traffic? ! Where are your customers? What social platforms? ! What type of information (content) are they most interested in? ! What are their objectives? What problem(s) do they have that they want you to solve? ! How is your site generating traffic today from social? ! Who are your competitors? ! What are your competitors doing on social media?
- 28. LISTEN BEFORE ENGAGING image source: lumpsandbumps.wordpress.com
- 29. M A IN TA I N C O N S I S T E N T B R A N D ! Ensure your brand image is identified clearly and consistently across all media platforms.
- 30. CONTENT IS STILLKING ! Make sure to deliver ! Interesting, ! Relevant and ! Unique content image source customized: www.pillowsonline.com.au
- 31. SHOULD BE INTERESTING ! Before you post, ask yourself: Is this something our audience wants to interact with? ! Is it… ! Thought provoking? ! Fun? ! About cats? image source: www.fark.com
- 32. S H OU L D B E R E L E VA N T ! Before you post, ask yourself: Is this in line with our brand and audience? ! Is it? ! Related to our brand? ! Within our tone & voice? ! What our audience expects or desires? image source: www.reachingcampus.com
- 33. CONTENT SHOULD BEUNIQUE ! Before you post, ask yourself: Does this content help your business stand out? ! Is it? ! Different? ! Helps our brand cut the noise? ! Not TOO far out there? image source: www.stage2planning.com
- 34. A N YON E C A N C R E AT E INTERESTING CONTENT image source: geezerhut.com
- 35. Over 9 millionYouTube Views image source: www.dollarshaveclub.com
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- 37. G E TC O N T E N T O N TO N E W S F E E D image source: www.socialbizdiva.com
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- 39. TA R GE T I N G YO U R A U D I E N C E ! Target the right audience
- 40. LANDING APP FORJUST THE LIKE
- 41. L I KE YO U R C L I E N T S image source: www.drawingtimenow.com
- 42. L I KE YO U R C L I E N T S
- 43. T U RN O N R E C O M M E N D AT I O N S
- 44. T U RN O N R E C O M M E N D AT I O N S ! On edit page, adding address and checking off “show this map on the page.” turns on the recommendation widget
- 45. L E VE R A G E FA C E B O O K E V E N T S
- 46. C H EC K O U T FA C E B O O K I N S I G H T S ! Look at Facebook metrics to learn what works best and build upon your success and improve where necessary
- 47. LEARN FROM TWITTER source: https://business.twitter.com
- 48. L I ST E N A N D N E V E R S TO P ! http://search.twitter.com
- 49. GET MORE RETWEETS Download Infographic http://bit.ly/YL9YTo source: www.danzarrella.com
- 50. CAREFUL WITH SCHEDULING& N OT C O M E B A C K ! Key to Twitter success is engagement
- 51. LEVERAGE LISTS https://twitter.com/jayfeitlinger/local-first-arizona
- 52. # U SE H A S H TA G S S PA R I N G LY source: tomfishburne.com
- 53. P I MP O U T YO U R P R O F I L E ! Complete your profile ! Tag skills & expertise ! Link to your website ! Add Video / Slides
- 54. T H EN P I M P YO U R C O M PA N Y PA G E
- 55. PERSONALIZE REQUESTS ! Makestandard connect requests more personal ! Follow up after you meet someone new but let them know you are going to do that (e.g. via email).
- 56. R E CO M M E N D OT H E R S
- 57. J O IN TA R G E T E D G R O U P S
- 58. S U MM A R Y O F T H E M A I N TO P I C S ! You need a plan before you start running in the race ! Understand who your customer is and what they need ! Prioritize your energy on the social media networks where your customers are already on ! Listen and then engage ! Create interesting, relevant and unique content ! Rinse & Repeat ! Focus on the networks that make sense for YOU!
- 59. “If you wantto create change, start small and do something remarkable.” - Seth Godin THANK ! Download presentation YOU http://bit.ly/127l4sl ! Appreciate your comments J
- 60. C O NN E C T W I T H J AY J AY F E I T L I N G E R J AY @ S T R I N G I N T E R A C T I V E . C O M 602.740.6502 CONNECT WITH STRINGCAN STRINGCANINTERACTIVE.COM FA C E B O O K . C O M / S T R I N G C A N TWITTER.COM/STRINGCANAGENCY