This document discusses social networking and provides guidance on effective networking. It defines social networking as using online media like social media sites to communicate and interact with others. The document notes the average person has 5 social media accounts and lists over 20 networking sites for professionals. It advises that while social media is prevalent, in-person networking like handshakes still matter. The document provides "Do's" and "Don'ts" for social networking, recommending developing an online brand, regularly posting quality content, and avoiding fake or overly confident behavior.
In this document
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An introduction to social media networking and its significance in today's age.
Definition and importance of social media, highlighting its usage and user statistics.
List of networking sites available for entrepreneurs and professionals, emphasizing variety.
Importance of integrating traditional networking behaviors with social media practices.
Best practices for effective social networking, such as building a brand and staying active.
Key pitfalls to avoid in social networking, emphasizing authenticity and humility.
What is SocialMedia?
According to Dictionary.com, social
networking is the use of social
networking media throughout the use
of online media that people may use to
communicate and interact with each
other (2012).
4.
What Is YourNetwork?
With 30M followers on
Twitter, 25M on
Facebook and 28M on
Instagram, she’s
cultivated a larger
audience than most of
the Fortune 10
companies combined.
5.
What Is YourNetwork?
Most of us are
familiar with
and use social
media daily.
From Facebook,
to Twitter or
Instagram, we
all stay
connected on
social media.
6.
What Is YourNetwork?
According to
Adweek.com,
the average
internet user
has 5 social
media
accounts.
7.
But Just HowMany Networking
Sites Are There?
According to Sitepoint.com, there are at
least 20 networking sites for entrepreneurs,
business owners and professionals. These
include:
• Biznik
• cmypitch.com
• E.Factor
• Ecademy
• Entrepreneur
Connect
Bridging Traditional Networking
AndNetworking On Social Media
Despite the prevalence of
social media and social
networking, handshakes still
matter.
11.
A Fortune 500CEO once
said that when he had to
choose between two
candidates with similar
qualifications, he gave the
position to the candidate
with the better handshake.
But after you shake that
hand, enjoy a glass of wine,
and have a good
conversation, you must
translate that encounter to
Bridging Traditional Networking
And Networking On Social Media
12.
Do's of SocialNetworking
1. Develop a "brand", something
you're known for.
2. Commit to it.
Do something
each day on at
least one social
media site, to
keep your
presence active.
13.
Do's of SocialNetworking
3. Model good behavior and
stay positive. Our online
activity may feel private, or
shared with only a select
few, but it leaves a
permanent mark. You're
not anonymous and you
don't want to be.
14.
Do's of SocialNetworking
4. Do promote your own
work. Social media offers
many ways to grow the
reach of your business.
15.
Don’ts of SocialNetworking
1. Don't be fake.
2. Don't avoid other
tasks.
16.
Don’ts of SocialNetworking
3. Don't be a know it all.
Resist the urge to be a
know-it-all in your posts,
comments and messages.