Greater Miami Jewish Federation - Social Media Presentation

Social Media & Your Business What are you waiting for? January 26, 2011 Georgianne Brown Co Founder & Managing Partner Big Couch Media Group

Agenda Big Couch Media Group What is Social Media? The Social Media Landscape Why is Social Media Important? Getting Started - Considerations Other Social Media to Consider Tracking & Analysis Resources Summary Q&A

Big Couch Media Group South Florida based digital strategy agency. Principles former senior digital executive leadership in publicly traded and large organizations in travel, financial services, health / wellness, and online retail. The BCMG team has extensive experience in assisting emerging growth organizations develop, implement, and optimize results oriented digital strategies. Strategic Consulting Interactive Development & Design Interactive Marketing Social Media Mobile

What is Social Media? "Online content created by people using highly scalable publishing technologies." - Wikipedia.com

Why is Social Media Important? Bringing Your Brand, Product, and Services Where Your Constituents are Gathering More than 500 million users of Facebook LinkedIn - over 80 million members in over 200 countries Brand Reputation Management It is now very easy to see what people are saying about you and quickly respond SEO Google LOVES social media Cost Effective Platform to Connect and Engage with Associates and Customers It’s not a passing “fad”.

"Getting Started" – Considerations LinkedIn Facebook Twitter YouTube Company Blog Google Places Other Social Media

LinkedIn - Company Profile Optimize your company profile Company name Company description Keyword rich Address Twitter integration Link to company blog Job Postings

LinkedIn - Personal Profiles Create a robust personal profile Aggressively reach out to build your network through past and present business associates, colleagues, and clients Request recommendations Join related groups Encourage your employees to do the same and attach themselves to the company profile Engage with status updates Link Twitter & Blog

LinkedIn Optimization Applications Slideshare TripIt Polls Events Authoritative Leadership LinkedIn Answers Post articles Start group – lead discussion

Facebook Create an optimized Facebook Fan Page Robust description Contact information Photos Videos Build Fan base Employees Associates Clients Related groups Engage in conversation Regular updates - tips, articles, photos, news, PR, etc. Monitor and answer inquiries Fan related and partner businesses Consider targeted paid ad campaigns

Facebook Places Facebook’s entrée to Location Based Services Information and / or entertainment available via mobile that leverages GPS Claim your business on Facebook Places Leverage Facebook Deals as appropriate

Facebook Deals – Case Study The Gap launches nationwide promotion Check in through Facebook Places in store Chance to win one of 10,000 free pairs of jeans

Facebook “Like” Link your website to Facebook : Facebook Connect – Single sign on “ Like”

Twitter Optimize Twitter page Build Followers Integrate Twitter as a method for short and immediate messages: Customer Service Announcements Press Releases Promotions Reputation Management Industry News & Trends

YouTube YouTube is the largest online video community boasting over 60 billion videos watched each month Build company YouTube channel Will integrate with your other social media Optimize descriptions and link back to website

Company Blog Establish Company Blog Blog Platforms: Blogger TypePad WordPress Tips for a successful blog: Helpful content Original content Lists Updates Link to other social media

Google Places Secure listing on Google Places Verification will be required Optimize Google Places description Add images - photos & videos Promotional messaging Encourage clients & associates to submit reviews Consider Google Tags (paid)

Other Social Media to Consider Other Location Based Services Foursquare Gowalla Reviews Yelp Mobile mWeb SMS services Article syndication

Tracking and Analysis Make sure you track and analyze all your efforts, establish KPI’s (key performance indicators) Implement Google Analytics (free) to monitor: Traffic & visitors to your website Where visitors are coming from Establish Google Alerts for your company to monitor online media mentions or activity Social media monitoring services, i.e SocialMention.com

Connect Your Social Media Link your social media, as they all work together. Leverage services, i.e. OnlyWire, HootSuite to automate messages across social channels. Integrate company social media your website. Add your social media to your email signature.

Resources Social media is evolving and ever changing, therefore it is critical that you stay current. Daily Newsletters: Mashable (trends) eMarketer (statistics) Articles: 30 Tips for Using Social Media in Your Business: http://www.inc.com/articles/2010/01/30-tips-for-using-social-media_pagen_3.html Several good Social Media Groups on LinkedIn

Summary Embrace social media as a strategy for your business, your competition is already doing it. Lead by example within your organization. Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation. Integrate the concept internally - "casting a wider net". Measure your results. Stay educated. Have FUN!

Georgianne Brown Co Founder & Managing Partner Big Couch Media Group Today’s presentation is available on my LinkedIn profile. www.linkedin.com/company/big-couch-media-group Twitter: @BigCouchMedia Facebook: www.facebook.com/bigcouchmediagroup Blog: www.bigcouchmediagroup.com/blog georgie@bigcouchmedia.com LinkedIn: www.linkedin.com/in/georgiannebrown Twitter: @georgiannebrown

Greater Miami Jewish Federation - Social Media Presentation

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