Uploaded byBonfire Marketing Company
Social Media Presentation OEN
This document discusses strategies for using social media platforms like Facebook, Twitter, and others for marketing purposes. It recommends listening to customers, knowing your brand strengths, and building an online presence through blogging, groups, pages, and more. Real-time tools can help monitor conversations and share content. The key is to provide value to customers through relevant, engaging content while staying focused on your core message and strengths.
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Social Media Presentation OEN
- 1.
- 2. What Happened toTradition?It’s Right here!
- 3. The 10,000 FootView of Why…
- 4. Where is everyonegoing?
- 5. But don’t worryabout the tools yet
- 6.
- 7. Here’s a Secret…Noone likes advertising!
- 8.
- 9. A small %create, but that number is increasing
- 10. What do Ido?First, Listen
- 12. How to listen…Createa DashboardGreat User Interface and WidgetsPerfect for Sharing Privately with a TeamStable and Info in a StreamStep by Step How Tohttp://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
- 13.
- 14. Advanced Search onTwitterFeatures to Notice
- 15. Think about that…Realtime monitoring of key influencerGeographic relevance filteringTone and emotion about topicsLinks that are being shared
- 16. Real Time Conversationson Twitter
- 17. The feed goeshereAnd comes out hereAnd it’s all in real time!!!
- 18.
- 19. MYTHPerception80% of CEO’sbelieve their brand provides superior customer experienceReality8% of their customer agree(Bain & Company)
- 20. Second, Know ThyselfFocuson your strengths PhotosFlickr, Picasa, Facebook, TwitpicVideoYouTube, Facebook, Vimeo, White PagesScribd, issuu, docstocEducationSlideshare, YouTubeCommunicationTwitter, Facebook, LinkedIn
- 21. Third, Know ThyCustomerDemographicsBehaviorsNeedshttp://www.forrester.com/groundswell/profile_tool.html
- 22. Fourth….BUILD! Company ProfileCompanyPageCompany Blog
- 23. A BlogControlled messageSimpleto manageRSS feed streamFoundation for all outgoing messagingAutomationSEO CompliantRepurpose Industry Material
- 24. AutomationBlogGroupPageAll you haveto do is blog and RSS does the rest
- 25. Social Media SuccessHinges on PassionWhat is Your 1 Thing?BMW – DrivingAmazon – BooksGeico – SavingsREI – OutdoorsHarley Davidson – FreedomIntel – Innovation Nordstrom – Service Know your 1 thing and be the best
- 26. The Set UpEducation?Branding?Starta GroupDrive awareness, but do not brandRally and inspire to actLimit messaging (1 per week max)Invite all friends to groupStart a CauseCause applicationInvite all friends to causeBuild a Page http://www.facebook.com/advertising/?pagesBuild page completelyUpload pictures/videoIncorporate Blog RSS feed into notesAdd applications –Twitter, Youtube, FlickrInvite all friends to become a fanUpdate fans weekly and as events come up
- 27. Why? Precise Demographics
- 28. Why?260,000,000 Active Users!(andall activities are viral on the newsfeed)
- 29. The Set UpOnTwitter.comApplicationsName – Use a person’s nameURL – Get close to your business nameIcon – 48x48 logo Background Customization – No more than 800kInvite all friends in contact list – Gmail, Yahoo, HotmailHootSuiteBuild profileAdd Twitter accountsImport RSS feed (under settings)Bonus: schedule tweets
- 30.
- 31. Why?Twitter Page SEO Google is indexing Tweets with heavy relevance
- 32. Why?Research Whatare people saying?
- 33. Why?Content Generation Engineimport a widget to your website
- 34. Why?Word-of-Mouth “Passalong” Spreadingvalue and information virally
- 35. Why?PR Gravity Journalistare using Twitter!