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Social Media Report - Big 5 Canadian Banks September - October 2016
The report analyzes the social media performance of the five largest Canadian banks from September 1 to October 31, 2016, including metrics like audience size, engagement, and content interactions. Key findings highlight that Scotiabank had the highest audience size and engagement, while BMO led in growth and post volume. The report also details the most engaging content from each bank across different social media platforms.
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Social Media Report - Big 5 Canadian Banks September - October 2016
- 1. Big 5 CanadianBanks on Social Media Sept 1st – Oct 31st 2016
- 2. Canadian Banks: SocialMedia Report This Report looks at how Big 5 Canadian Banks performed on Social Media between Sept 1st – Oct 31st 2016
- 3. Cross Channel Report Sep01, 2016 - Oct 31, 2016
- 4. Table of Contents Performance Snapshot Share of Voice Snapshot Audience Size Audience Growth Engagement Volume of Posts Likes Comments Customer Service Most Engaging Content Brands Analyzed in this report include: BMO, CIBC, RBC, Scotiabank, TD Sep 01, 2016 - Oct 31, 2016
- 5. Sep 01, 2016- Oct 31, 2016 Performance Snapshot Network Highest Audience Size Scotiabank CIBC TD Highest Growth BMO BMO Scotiabank Highest Engagement Scotiabank BMO CIBC
- 6. Sep 01, 2016- Oct 31, 2016 Share Of Voice Snapshot Network Most Number of Posts BMO RBC RBC Most Number of Likes Scotiabank TD RBC Most Number of Comments Scotiabank TD RBC
- 7. 0.00M 0.10M 0.20M0.30M 0.40M 0.50M 0.60M 0.70M 0.80M BMO CIBC RBC Scotiabank TD Linkedin Twitter Facebook Audience Size Sep 01, 2016 - Oct 31, 2016
- 8. Audience Growth Sep 01,2016 - Oct 31, 2016 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0.04 0.045 BMO CIBC RBC Scotiabank TD Linkedin Twitter Facebook
- 9. Engagement Sep 01, 2016- Oct 31, 2016 0 500 1000 1500 2000 2500 3000 3500 BMO CIBC RBC Scotiabank TD Linkedin Twitter Facebook
- 10. Number Of Posts/Tweets Sep01, 2016 - Oct 31, 2016 0 20 40 60 80 100 120 140 160 BMO CIBC RBC Scotiabank TD Linkedin Twitter Facebook
- 11. Total Likes Sep 01,2016 - Oct 31, 2016 0 10000 20000 30000 40000 50000 60000 BMO CIBC RBC Scotiabank TD Linkedin Twitter Facebook
- 12. Total Comments Sep 01,2016 - Oct 31, 2016 0 500 1000 1500 2000 2500 3000 3500 BMO CIBC RBC Scotiabank TD Linkedin Twitter Facebook
- 13. Customer Service –Reply Time (inminutes) Sep 01, 2016 - Oct 31, 2016 0 500 1000 1500 2000 2500 BMO CIBC RBC Scotiabank TD Twitter Facebook
- 14. Customer Service –Response Rate Sep 01, 2016 - Oct 31, 2016 0% 10% 20% 30% 40% 50% 60% BMO CIBC RBC Scotiabank TD Twitter Facebook
- 15. Most Engaging FacebookPosts Scotiabank 01-SEP-16, THU 10:00AM #The5thSeason is when kids dream big. That’s why we’re proud to sponsor The World Cup of Hockey. ENGMT. LIKES COMMENTS SHARES 39,663 7,533 392 3,017 CIBC 18-SEP-16, SUN 11:27AM Congratulations to all of our Canadian Paralympians. Your determination, athleticism and competitive .. Scotiabank 27-SEP-16, TUE 10:41PM Congrats to Team Canada on the win. Can’t wait for Thursday! #WCH2016 ENGMT. LIKES COMMENTS SHARES 35,699 18,484 175 1,634 ENGMT. LIKES COMMENTS SHARES 26,050 11,170 210 1,383
- 16. Get cozy with#GillerPrize - Retweet for a chance to win all of the 2016 Scotiabank Giller Prize sh.. 12-Oct-16, Wed 10:00AM ENGMT. FAV. REPLIES RETWEETS 999 193 19 626 Most Engaging Tweets #The5thSeason is when kids dream big. That’s why we’re proud to sponsor The World Cup of Hockey. ht.. Submit your best #SmallBizTips for a chance to win $200. Contest runs until Oct 30. https://t.co/oV.. 01-Sep-16, Thu 10:00AM ENGMT. FAV. REPLIES RETWEETS 999 1,186 27 524 11-Oct-16, Tue 02:09PM ENGMT. FAV. REPLIES RETWEETS 998 891 95 177 Scotiabank Scotiabank BMO
- 17. “Jim was agreat friend, colleague and Canadian. Our thoughts and prayers are with Jim’s wife, Kare.. 15-Oct-16, Sat 12:00AM ENGMT. LIKES COMMENTS 580 772 54 Most Engaging LinkedIn Posts Nearly 200 years ago in November 1817, we opened for business for the first time. Today, we’re prou.. 27-Sep-16, Tue 12:00AM ENGMT. LIKES COMMENTS 358 414 12 27-Sep-16, Tue 12:00AM ENGMT. LIKES COMMENTS 324 399 4 CIBC BMO BMO Nearly 200 years ago in November 1817, we opened for business for the first time. Today, we’re prou..
- 18. GenerateYourOwnSocialMediaReport This report wasgenerated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 19. Thank You For moreinformation, please contact your account manager [email protected]
- 20. Engagement is themeasure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook: