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Social media revisited real estate unbranded
This document discusses social media strategies for real estate professionals. It provides tips on using platforms like Facebook, Twitter, LinkedIn, blogs, and video to connect with clients, build brands, and generate business. Specific advice includes maintaining an 80/20 personal to professional content ratio, engaging with others, using hashtags and mentions, seeking strategic connections, and blogging about industry news to improve search engine optimization. The document also introduces tools like HootSuite that can schedule updates across multiple networks.
Social media revisited real estate unbranded
- 1. SOCIAL MEDIA RevisitedDamienSteiner SmithSocial Media ConsultantGuerrilla Social Media
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- 5. Co-Organizer Social Media@ the Beach
- 6. Co-Founder Social MediaClub Virginia BeachWeb Results
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- 9. JUSTIN WILLIAMSJustin Williams–Prosperity Mortgage
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- 13. Organizer Social Media@ The Beach
- 14. Social Media ClubVirginia Beach- Co-FounderTINA MERRITTTina Merrit
- 15. National Real EstateTrainer
- 16. Founder of Wolkia(Real Estate Technology and Media Education)
- 17. Trump University Adviserand Blogger
- 18. NAR Realtor TechnologySpotlight Award WinnerThink differentlyAbout Social Media
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- 21. Expand your brandthroughWord of Mouth
- 23. How Old isthe Average Client?
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- 25. AVERAGE AGE OFA FIRST TIME HOMEBUYER???
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- 27. MEDIAN AGE OFA REALTOR
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- 34. The Selling Ageis OverDirect SellingDirect Buying
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- 36. I Need ABetter Website
- 37. How Good isYour Website?87% of home searches are done using the internet
- 38. Business Generated viapersonal website
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- 40. Generated Zero: 36%Hitthe Road
- 41. What is SocialMedia??UNSELFISH Sharing of Information
- 42. Becoming More EfficientCommunicators
- 43. Building MEANINGFUL andEfficient Relationships in an Online EnvironmentYES… UNSELFISH
- 44. COLLABORATION IS THEFUTURE
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- 46. Meet Me--- BeBilingual
- 47. Email is aPainGeneration Y and Z do not use email
- 48. SPHERE OF INFLUENCEMARKETINGPEER GROUP MARKETINGNo More ClichesSphere
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- 51. WHY ARE PEOPLESO SOCIAL?
- 52. 3 Reasons toGet Social for BusinessConnect With PeopleShare InformationIncrease Online Exposure
- 53. What is SocialMedia 4 Real EstateBrand ManagementCustomer ServiceLong Term Relationship ManagementSales Force Expansion
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- 58. Capturing Top ofMindYou Talk about Business
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- 64. You End upin Top of Mind
- 65. Their Friends Talkor Ask
- 66. You Get aReferralOld Friends = New Referrals
- 67. New Aged CustomerService
- 68. Reflect Your ValuesYourOnline Social Strategy is the Digital You
- 69. Your Personal ValuesShould Manifest in the Digital World
- 70. Be Genuine –If Not People will Detect it and you are DONE.CONTENT IS ABOUT YOURELEVANT IS ABOUT THEMWhat is Relevant Content?
- 71. Relevance SimplifiedRelevance isthe manifestation of Content that is appealing to the audience
- 72. The Law ofSelf Regulation
- 74. Almost - Everyone+550MILLION ACTIVE users
- 75. Who Needs aComputer?25% of Users Go Mobile
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- 79. FACEBOOK VS. GOOGLEGOOGLEFACEBOOKFounded1998#1 Search EngineFounded in 2003
- 80. In March 2010Surpassed Google as #1 Most visited SiteFacebook BasicsPersonal Social Network
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- 86. 80/20 – ishRule
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- 89. Only 1 in5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.Facebook Must Do’sCategorize Your Friends!
- 90. Categorization simplifies theusage of privacy filters
- 91. Set Privacy Filtersto Your Comfort Level
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- 93. Post comments onfriend’s updates
- 94. People Share infobecause they want to be acknowledged
- 95. Use the LIKEButton!Facebook Don’tsDO NOT SPAM
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- 97. Repeatedly Sharing Gamesand Applications with Non-Users
- 98. Friend Random PeopleWithout a Greeting or Value Added Proposition (Friend Farming)
- 99. Repeatedly send FanPage Suggestions to FriendsFacebook for Realtors
- 100. Twitter BasicsPersonal SocialNetwork with STRONG Business Potential
- 101. Efficiency is King140 Characters isn’t much
- 102. 80/20 – ishRule Still Applies but it depends on they type of Culture you want to developTwitter Tips@ = MENTION@DAMIENSSRT = RETWEETRT @717REAL# = HASHTAG#HRVA
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- 105. Connect Facebook toTwitter and Expect it to Run Itself
- 106. Don’t Friend EveryFollower
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- 110. Adult EntertainersLinkedIn BasicsProfessionalSocial Network
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- 114. Recommendations/ TestimonialsMore than justa place to find work.LinkedIn TipsHave a 100% Complete Profile
- 115. Ensure that MultipleEmail addresses are attached to your account
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- 117. Write Recommendations WeeklyWhatis a Blog?A Blog is whatever YOU want it to be!
- 118. Your Blog isyour perspective on life
- 119. Establish yourself asan Expert
- 120. Set yourself apartfrom the competitionBlog Why??Blog to capture SEO
- 121. There are THOUSANDSof Online Searches, YOU want a piece of that
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- 125. Local Events andNews
- 126. Business improvement tipsBlogWhere??WORDPRESS
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- 133. You Host (ex.GoDaddy)
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- 135. More Plug-insTraffic isthe Key
- 136. Multimedia StrategyUse RawFlip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
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- 145. No Downloading requiredQUESTIONS?DAMIENSTEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com
Editor's Notes
- #4 http://siteanalytics.compete.com/twitter.com/?metric=uv
- #5 http://siteanalytics.compete.com/twitter.com/?metric=uv
- #6 http://siteanalytics.compete.com/twitter.com/?metric=uv
- #20 A Tech savvy buyer is looking for experience not age. An agent with experience who can reach the client in their space will be successful
- #31 Competition is no longer the biggest enemy of businessThe Internet is making the ability of hiding secrets a virtual impossibility
- #32 Collaboration is the new competitive advantageAs large agencies take the lead in the unselfish sharing of information they will reap the benefits