Uploaded bySam Benner
Social Media Roadmap
The document outlines a comprehensive strategy for leveraging social media platforms like Facebook, Twitter, and Instagram for marketing purposes. It emphasizes the importance of selecting appropriate networks, engaging creatively with the audience, and tracking performance through dashboards to learn and adapt. Key points include the significance of timing in social posts, the value of interactions beyond likes, and harnessing local and mobile features to enhance online presence.
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Social Media Roadmap
- 2. Our Agenda ⢠Overview/Strategy â˘The Big Networks â Facebook â Twitter â LinkedIn â YouTube ⢠Social Gets Visual â Instagram â Pinterest ⢠Social Gets Local & Mobile â Google+ â Reviews/Online Reputation â Check-ins ⢠Science of Timing ⢠Dashboard ⢠Track Your Efforts ⢠Q&A
- 3. Connect Your MarketingDots ⢠All your marketing must work TOGETHER
- 4. Pick networks thatfit your business
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- 7. Where to Begin? It all starts with a strategy. ⢠Pick your networks ⢠Get creative about your product/service ⢠Test and repeat
- 10. I get it,your product is great.
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- 13. ⢠Be funny ⢠Be thought provoking ⢠Be amusing ⢠Be yourself ⢠Donât be a perma-salesman
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- 16. Engage or else! â˘Facebook EdgeRank ⢠Ask a question ⢠Pictures, videos stand out in the newsfeed ⢠Likes are good, comments are better
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- 24. Twitter tips ⢠Usehashtags # ⢠Ok to be more active ⢠Great search tool ⢠Be sure to get your biz name
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- 30. A little @ goes a long way ⢠Mention your fans ⢠Fans mention you ⢠You hit their feed ⢠You hit their network
- 31. Social Goes Mobile& Local
- 33. Social Reviews=Your OnlineReputation Yes, theyâre talking about you. ⢠Get control & listen ⢠Respond sans your emotions ⢠Gain cheerleaders
- 35. Check out Your Check-ins Reward your check-ins, they reward you with access to their network
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- 37. Social & Search gohand in hand Which becomes your Google Resume
- 38. Save time, usea dashboard
- 39. Measuring Results ⢠Track engagement ⢠Learn from mistakes ⢠Change it up
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