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Social media strategy
The document provides guidance on creating an effective social media strategy. It emphasizes the importance of understanding your audience, defining clear objectives and goals, and creating a content plan. Key steps include knowing your target audience, setting objectives and metrics, developing brand messages, planning content through a calendar, and managing your social media accounts with a policy. The strategy should then be monitored and adjusted based on data from measurement tools.
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Social media strategy
- 1. Creating a StellarSocial Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Tuesday, September 17, 13
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- 3. WITHOUT A CLEARDIRECTION, SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS. Tuesday, September 17, 13
- 4. Main Issues inSocial Media Lack of Understanding Lack of Good Content Lack of company wide commitment Lack of Strategy Tuesday, September 17, 13
- 5. LET’S TALK STRATEGY Tuesday,September 17, 13
- 6. Know Your Audience Tuesday,September 17, 13
- 7. 1WHERE IS YOURAUDIENCE? 2WHAT IS IMPORTANT TO THEM? 3ASK & RESPOND Tuesday, September 17, 13
- 8. Define Your Objectives Tuesday,September 17, 13
- 9. 1ASK YOURSELF: WHYSOCIAL MEDIA? 2CREATE GOALS 3DEFINE ROI 4CHOOSE YOUR MEASUREMENT TOOLS BRAND RECOGNITION SEARCH ENGINE OPTIMIZATION REFERRALS NETWORKING RESEARCH NEW BUSINESS CUSTOMER SERVICE RELATIONSHIP BUILDING WEBSITE TRAFFIC HIGHER CONVERSION COMMUNITY BUILDINGINCREASED SALES Tuesday, September 17, 13
- 10. Create Key Messages Tuesday,September 17, 13
- 11. 1WHAT DO YOUWANT TO SAY? 2DON’T WORK AGAINST YOURSELF 3UNDERSTAND YOUR CONTEXT 4IDENTIFY YOUR VOICE Tuesday, September 17, 13
- 12. Plan your Content Tuesday,September 17, 13
- 13. 1CREATE A CONTENTCALENDAR 2TELL STORIES 3SHARE CONTENT FROM OTHERS 4PLAN TIME TO RESPOND Tuesday, September 17, 13
- 14. Manage Your Accounts Tuesday,September 17, 13
- 15. 1HAVE A POLICY 2MANAGEYOUR TIME Tuesday, September 17, 13
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- 17. Monitor your effectiveness andadjust your strategy based on this data. Tuesday, September 17, 13
- 18. Measurement tools Google Analytics- Free Hootsuite Insights from social networks -Free but limited Twitalyzer - free SocialMention.com Klout & Kred Tuesday, September 17, 13
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- 20. Content Resources AllTop.com Google Alerts LinkedIntoday Zite (app for your iPad) Tuesday, September 17, 13
- 21. Worksheet. 1. What aremy goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? 9. What will I measure in terms of my ROI? 10. What tools will I use to measure ROI? Tuesday, September 17, 13
- 22. Specials & Upcoming Classes Three30 minute online training/consulting sessions for $75 (Usually $120). Offer only good until EOB 10/31/13 Facebook For Business September 24, 2013 from 2pm-4pm Early Bird Tickets $25 (Save $10!) Learn Hootsuite October 2, 2013 from 12:30pm - 1:30pm (includes lunch) Early Bird Tickets $25 (Save $10!) Tuesday, September 17, 13