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Social Media Strategy On NICDC (1).docx
- 1. SOCIAL MEDIA STRATEGY NICDC NationalIndustrial Corridor Development Corporation Limited
- 3. Social media arecomputer-based technologies that facilitate the creation and sharing of information, idea, career interest and other forms of expression via virtual communities and network. It's also form of electronic communication such as website for social networking. Through which users create online communities. You
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- 5. ► THERE AR£SOM£ COMMONFEATURES 1. Social media are Internet-based applications. 2. User-generated content, such as comments, photos, videos and data generated through all online interactions of social media. Users create service-specific profile for the website that are designed and maintained by the social media organization. 4. Social media facilitate the development of online social network by connecting a user's profile with those of other individual or groups.
- 6. ADVANTAGES OF SOCIALMEDIA FOR THE SOCIETY
- 7. Connectivity-Thefirst and mainadvantage of the social media is connectivity. People from anywhere can connect with anyone. Regardless of the location and religion. Education - Social media has a lot of benefits for the students and teachers. It is very easy to educate from others who are experts and professionals via the social media. Information and Updates -The main advantage of the social media is that you update yourself from the latest happenings around in the world. Awareness - Social media also create awareness and innovate the way people live. Helps Govt. and Agencies Fight Crime - It is also one of the advantages of the social media that it helps Governments and Security Agencies to spy and catch criminals to fight crime. CONJT ADfANJTA6£S
- 8. Facebook is anA1nerican for-profit corporation and an online social 1nedia and social networking service based in Menlo Park, California. Facebook may be accessed by a large range of desktops, laptops, tablet computers and smartphones over the Internet and mobile networks. ter registering to use the site, users can create a user profile indicating their name, occupation, schools. Users can add other users as ''friends'', exchange messages, post status updates and photos, share and receive notifications when others update their profiles or 1nake posts.
- 9. Type of site A,railablein Founded Headquarters Area served Social networking service Multilingualism February 4, 2004 Menlo Park, California, U.S. United States (2004--2005) Founder(s) Key people Industry Net income Employees Website Registration Users •Mark Zuckerberg •Eduardo Saverin •Andrew McCollum •Dusti11 Moskovitz •Chris Hughes Mark Zuckerberg (Chairman and CEO) l11ternet US$ 10.217 billion (2016) 20,658 (June 30,2017) '""vw.facebook.com Required 2 billion monthly active users (June 2017)
- 10. Cit#:D- 1i -- ► Each registereduser on Facebook gets their own personal profde that shows their posts and content. The format of individual user pages was revamped in September 2011 and became known as ''Timeline'', a chronological feed of a user's stories, including status updates, photos, interactions with apps, and events. The new layout also let users add a ''cover photo'', a large header image at the top of the Timeline. Along ,vith the new layout, users were also given more privacy settings to control the content on the Timeline facebook ,_ Faoebook helpsyou connect and sharewith thepeople in your life. Sign Up It's freeandanyone canjoin .1. .1. .1. .1. .l .L .1. .1. .1. .I. :.1. ...._ ,,,...,,.... -0............................................... "--'n.
- 11. NEWS FEED OnSeptember 6, 2006, News Feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends. E BUTTON The ''like'' button, stylized as a ''thmnbs up'' icon, was first enabled on February 9, 2009 and enables users to easily interact with status updates, comments, photos, links shared by friends, and advertisements. MESSAGING Facebook Messenger is an instant messaging service and software application. Originally developed as Facebook Chat in 2008. PRIVACY Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile. TURES OF FACEBOOK SOME FE
- 12. 2000 1500 1000 500 MONTHLY USERS ONFACEBOOK 2004-2017 55-65 45-54 35-44 26-34 18-25 Facebook users by age as or January 1, 2010 0 . . 13-17 2004 2006 2008 2010 2012 2014 2016 15M 10M Male 5M OM SM 10M Female 15M FACEIBOOK POPUILArun( POPUILATION P1t'RAMIID 12,280,700 10,1u,no 7,304,IOO 4.177.280 1,171,.. 14,Ul,420
- 13. 1) Facebook isfree and it's one of the best medium for communication, It can help you connect to different people from anywhere in the world. 2) Facebook is the most popular social networking site of all time. 3) F-ebook is asource of information and news. It i one of the best sources to stay updated with t e latest news and updates. 4) Facebook provides many gaming and Facebook apps that you can use and enjoy such as the photo editing, the horoscope etc. 5) You can sell a product and you increase the possibilities of making money on the Internet. l'I
- 14. 1) Your personalinformation exposed to every friend of yours or even to the public 2) Many people use Facebook day and night without thinking how much time they have wasted on it a d that they could have done more important wor during that time. Many hackers have similar websites to Facebook 4) If you use Facebook for online banking, the social networking or other services, you may risk a theft to your personal information.
- 15. CONCLUSION Facebook is auseful and helpful tool but it becomes harmful if you begin to waste your valuable time because the loss of your precious time can lead to other problems, As you spend so much time in commenting, viewing others pictures, playing games or doing other stuff.
- 16. YouTube is anAmerican video-sharing websi headquartered in San Bruno, Ca · ornia. The service was created by t_,_,..ee former PayPal employees : Chad urley, Steve Chen, and Jawed Karim in February 2005. Google bought the site in November 2006 for US$1.65 billion.
- 17. Founded: February 14,2005, San Mateo, California, United States CEO: Content license: Advertising: Founders: Susan Wojcicki (Feb 5, 2014) Uploader holds copyright (standard license); Creative Commons can be selected Google AdSense Jawed Karim, Chad Hurley, Steve Chen Parent organization: Google.
- 18. YouTube allows usersto upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. YouTube earns advertising revenue from Google AdSense. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels. As of February 2017, there are more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content are watched on YouTube every day. As of August 2017, the website is ranked as the second-most popular site in the world •
- 19. ► VIDEO TECHNOLOGY YouTubeprimarily uses the MPEG-4, AVC video formats, and the Dynamic Adaptive streaming over HTTP protocol. PLAYBACK Viewing YouTube videos on a personal computer required Adobe Flash Player plug-in to be installed in the browser. PLOADING YouTube accepts videos that are uploaded in most container formats, including AVI, MP4, MPEG File Format and FLV. QUALITY AND FORMATS YouTube originally offered videos at only one quality level, displayed at a resolution of 320x240 pixels. , LIVE STREAMING ,.._. YouTube carried out early experiments with live streaming.
- 20. YOUTUBE MAY BEBLOCKED FORA VARIETY OF REASONS Violations of national laws Copyright and intellectual property protection laws Violations of hate speech, ethics, or morality-based laws National security legislation Preventing access to videos judged to be inappropriate for youth Limiting public exposure to content that mayignite social or political unrest; Preventing criticism of a rule + + + + +
- 21. Linkedln is abusiness and employment oriented social_nehvorking service that operates via website and mobile apps. The basic functionality of Linkedln allow users (workers and employers) to create profiles which for employees typically consist of a curriculum vitae describing their work experience, education and training, skills and a personal photo. _, - --
- 22. Founded on December28, 2002 and launched on 1/Iay 5, 2003. As of April 2017, Linkedin had 500 million members in 200 countries, out of which more than 106 million members are active. Linkedin headquartered situated in Smmyvale, California. In January 2016, the company had around 9,200 employees. The site has an Alexa Internet ranking as the 20th most popular website (October 2016). Linkedin's CEO is Jeff Weiner, previously a Yahoo! Inc. executive. Founder Reid Hoffman, previously CEO of Linkedin, is Chairman of the Board.
- 23. Go to theLinkedln sign up page. Click the prompt which you're most interested Linkedln. Type your first and last name, email address and a password you'll use. Click Join now. Complete any additional steps as prompted.
- 24. . Users canfind jobs, people and business opportunities recommended by someone in one's contact network. . Employers can list jobs and search for potential candidates. . Job seekers can 1·eview the p1·ofile of hi1·ing managers and discover which of thei1· existing contacts can int1·oduce them. . Users can post their own photos and view photos of others to aid in identification. . Users can foilow different companies. . Users can ''like'' and ''congratulate'' each other's updates and new employments. . Users can wish each other a happy birthday. TM
- 25. Here are soineadvantages: Get connected: Lil{e any social site, Linkedln is about networking, but because it is a site that's focused on professionals and businesses, your coinpany can network effectively with prospective client organizations.
- 26. PRIVACY One ofthe major risk of social networking and the Internet in general is breaches in privacy. TIME As with exercise, any benefits from Linkedln call for an investment in time. To gain access to the more advanced features, the user must pay a monthly fee. Ethical Issues Many professional organizations maintain ethical standards to which its members must adhere or risk punishments.
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