Download to read offline
Uploaded byHuebnerPetersen
Social Media Tips for RV Dealers
The document provides social media strategies and tips to optimize online presence, focusing on planning, management, engagement, and tracking. Key recommendations include establishing a clear plan, managing duplicate content, integrating marketing efforts, and actively engaging with audiences. The importance of monitoring social media performance and adapting strategies based on feedback is emphasized.
More Related Content
Similar to Social Media Tips for RV Dealers
Social Media Tips for RV Dealers
- 1. Social Media Tips &To-Do’s to take it to the next level Stacey Harris & Megan Stout HuebnerPetersen
- 2. “Regardless of whatmay be the hot social media property of any particular month or year, social networking has become a core part of our daily lives.” -Amy Kean
- 3. 78% of allproduct research done in the U.S. is done online. 1 out of every 8 minutes online is spent on Facebook. Today, there are 50 million tweets per day— that’s an average of 600 tweets per second. *Social2B, HubSpot & Comscore
- 5. Facebook Twitter LinkedIn 500,000,000 375,000,000 250,000,000 125,000,000 0 2006 2007 2008 2009 2010 source: http://dstevenwhite.com
- 6. You’ve been online. Now what?
- 7. Social Media To-DoList Create Manage Engage Track
- 8.
- 9. Create Tip #1 Alwaysstart with a specific plan.
- 10. Create Resources Questions toask: What are your goals for social media? Are there specific products you’re targeting? Are you prepared to use it as a customer service channel? If not, how will you handle those comments?
- 11. Create Tip #2 Deleteduplicate pages, photos, content and listings.
- 12. Create Tip #3 Securetop social sites to dominate first page of search.
- 13. Create Tip #4 Useyour dealership name or URL as the name for your pages to help optimize.
- 14. Create Tip #5 Claim your location.
- 15. Create Tip #6 Buildcustom profile graphics and backgrounds. Use the main photo area as an online banner ad.
- 16. Create Resources 2customizing resources: WildFireApp.com Involver.com
- 17. Create Tip #7 Fill out all profile information completely. Do a quarterly update to make sure all information is current.
- 18. CreateTip #8 Don’t keep default links or tabs - unless you plan to actually use them.
- 19.
- 20. Facebook After Google, Facebookis the most popular place people are going to find out about you. Source: Hubspot
- 21. Manage Tip #1 Implementa social media policy in your dealership.
- 22. Manage Tip #2 Alwayslink back to your primary website.
- 23. Manage Tip #3 Marketyour social sites.
- 24. Social Media wasthe leading emerging channel for lead generation in 2010. 80% 60% 40% 20% 0% Events Mobile Other Social Media Unisfair May 2010
- 25. Manage Tip #4 Integrateyour marketing.
- 26. Manage Tip #5 Create regular events - they provide consistent exposure.
- 27. Twitter What are youdoing?
- 28. Manage Tip #6 Create and use coupons for offers. Make sure to add a like or share button.
- 29. Manage Tip #7 Share,retweet or reply to customers.
- 30. Manage Tip #8 Use #hashtags.
- 31. Manage Tip #9 Use link shorteners.
- 32. YouTube The entire worldis watching.
- 33. Manage Tip #10 Createan Account/Start a Channel.
- 34. Manage Tip #11 Rememberwhat you consider a good video. Go with that.
- 35. Manage Tip #12 Linkto and embed videos on other sites.
- 36. Manage Tip #13 Monitorvideo comments.
- 37. Manage Tip #14 Capturescreen shots to use later.
- 38.
- 39. Engage Tip #1 Createa calendar and assign posts.
- 40. Engage Tip #2 Watch and listen.
- 41. Engage Tip #3 Postrelevant content, but make sure you’re consistent.
- 42. Engage Tip #4 Encouragefans to post comments and photos on your wall.
- 43. Engage Tip #5 Respond.Respond. Respond.
- 44. Engage Tip #6 Respondto comments and user reviews.
- 45. Engage Tip #7 Postpositive reviews and link to them.
- 46. Engage Tip #8 Establishprocedures in-house to handle negative comments and reviews.
- 47. Engage Tip #9 Whenresponding to negative reviews or comments do so quickly.
- 48. Engage Tip #10 Respondwith a real person’s contact information to take concerns offline.
- 49.
- 50. Track Tip #1 Usea monitoring tool.
- 51. Track Tip -Resources Blog search RSS (Google Reader) Social Mention Twitter Search Google Alerts
- 52. Track Tip #2 Lookat search results on both the first and second pages.
- 53. Track Tip #3 Diga little deeper to see what you can find.
- 54. Track Tip -Resources Researching Tools: YourOpenBook.org - search status updates by keyword, topic and sort by gender. SocialMention.org - includes most indicators of social media activity Addictomatic - latest buzz on any topic.
- 55. Track Tip #4 Trackwebsite traffic before and after social media campaigns.
- 56. Track Tip -Resources Items to Monitor: Daily & Monthly “likes” and “un-likes” Daily & Monthly stream impressions Traffic referrals generated from Facebook to your site. Monthly gender and age data to track demographic trends.
- 57. Track Tip #5 Rememberthat Google pulls content from other sites.
- 58. Track Tip #6 Knowthe policies of review sites, and campaign to remove negative reviews that violate them.
- 59. Track Tip #7 Beready to change course.
- 60.