Download to read offline
Uploaded byNerida Gill
Social media turbo boost workshop
This document summarizes a social media workshop that discusses why businesses should use social media, what platforms are useful (Facebook, Twitter), when to post on each platform, and how to develop a strategy and plan for social media use. It provides tips on growing a customer base, building relationships, and strengthening a brand using tools like status updates, questions, photos, and engaging with followers on social media.
More Related Content
Similar to Social media turbo boost workshop
Social media turbo boost workshop
- 1. Social Media Turbo Boost Workshop
- 2. Who am I? • Nerida Gill • Multi-awarding winning business • IT geek • Facebook learning • Resources to share
- 3. Agenda • Why? • What? •When? • How? of Social Media
- 4. Why? • Grow customer base • Build relationships • Enhanced reputation • Strengthen brand awareness
- 5. Why? Kelsey Ruger – President of Houston Interactive Marketing Association "Social media is a conversation supported by online tools."
- 6.
- 7. How? Relationshi p Building
- 8. Facebook • Cover Photo– Your biggest branding opportunity but…. • No promotions, coupons or ads • Not primarily text based or infringe copyright • No price or purchase info • No contact info • No reference to ‘Like’ or ‘Share’ • No call to action SocialMediaExaminer.com
- 9. Facebook • Highlight Posts • to create visual interest
- 10. Facebook • Create Milestones • Organises content and encourage people to stay on your page
- 11. Facebook • Pin tothe top • Draw attention to important content (rotate)
- 12. Strategy provides • Acknowledges target market • Consistent vision • Systems and processes • Room to change David Griner – TheSocialPath.com
- 13. Strategy Brainstorm • Whois your target market? • Where do they hang out online? • What content would interest them? • What competition prize could you offer? David Griner – TheSocialPath.com
- 14. Plan provides Schedule Opportunities • Appropriate • Realistic to your • Of • Measurable • Optimise strategy outbound • Improve messages Content Goals
- 15. Plan Brainstorm • Whatcontent do you already have? • Who is your audience? • Sources for ongoing content? • How will you engage? David Griner – TheSocialPath.com
- 16. Status updates toengage 1. Ask Questions 2. Post fill in the blanks 3. Post photos 4. Talk about the news 5. Ask for likes 6. Target different fans 7. Talk about Facebook 8. Celebrate today
- 17. How often topost? • Find the balance by:- – Experimenting – Measuring – Lot of creativity David Griner – TheSocialPath.com
- 18. Beyond posting updates •Competitions • Third Party app • Facebook Ads • Custom pages • Interaction with other pages • Like, share, comment, respond
- 19. Tools for managing • Hootesuite • Tweetdeck • Bufferapp • NutshellMail • Cross-posting • Automatic feeds • Google Alerts • Google Reader
- 20.
- 21. Tools for measuring • Google analytics • EdgerankChecker • Hootesuite • Klout • Twentyfeet • Crowdbooster
- 22. Twitter • #Hashtags • Conferences •RT • Thanks • Respond
- 23.
- 24. What’s it allabout? Consistency Content Conversation Connecting
- 25. Why? • Grow customer base • Build relationships • Enhanced reputation • Strengthen brand awareness
- 26. Stay in touch Twitter– http://www.twitter/neridagill Facebook– http://www.facebook/adminbandit LinkedIn - http://au.linkedin.com/pub/nerida- gill/8/bb9/2ba YouTube – http://www.youtube.com/user/adminbandit Google+ – https://plus.google.com/s/nerida%20gill Pinterest (me)– http://pinterest.com/neridagill Pinterest (AB)– http://pinterest.com/AdminBandit Slideshare- http://www.slideshare.net/adminbandit