Social Media Marketing

SOCIAL
MEDIA
MARKETING
2014. FEROZ KHAN. All Rights Reserved.

What is Social Media?
Social media is certainly the buzz of today, but what is it, how can it
benefit you, and why do you really care? Glad you asked. First, let’s
stress that if you think social media is a fad that’s going to disappear
you couldn’t be further from the truth. Social media is a phenomenon
and it’s taking the internet by storm.
Those who were quick to jump on the bandwagon and take the time to
understand social media marketing have already taken their
businesses miles ahead of the competition. Over the next decade, we
can expect social media’s role in marketing and business to grow by
leaps and bounds.
So what is social media?
By definition (Wikipedia), social media refers to the use of web-based
and mobile
technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge
here are some recent stats.
• There are more than 750 million active users on social networking
site Facebook.
• There are more than 156 million blogs.

Social Media by Characteristics:
The best way to understand social media is by grouping by
characteristic.
• Openness: The majority of social media venues promote leaving
comments, voting, sharing information, and removing barriers making
content open to everyone.
• Connectedness: Social media thrives on being connected with other
people, resources, sites, blogs, etc.
• Conversation: Traditional media is one way communication whereas
social media is more of a two-way conversation.
• Participation: Social media promotes everyone to contribute and
provide feedback. Media and audience blur together.
• Community: Social media sees communities quickly sprout up
based on common interests.

Five Basic Forms of Social Media:
There are five basic forms of social media. Let’s have a look at them.
1. Social Networks
These are sites where people build personal and business web pages
and then connect with their Friends and/or family to communicate,
share content and share photos. There are a many social networks
although most of us think of Facebook right away.
2. Forums
Forums came before social media and were an important predecessor
that remains important today. These are sites were online discussion
are around a specific hobby, topic, or interest. Information is shared
and exchanged and online communities are built.

Five Basic Forms of Social Media:
3. Blogs
Blogs are a well known and popular form of social media. A blog is like
an online journal. It can be personal or business. They can be based
on a specific topic such as fashion or real estate, or they can be more
like a diary discussing daily events or news.
4. Content Communities
Content communities organize and share based on a specific type of
content such as videos or photos. YouTube is the biggest content
community. There are others such as Flickr or del.icio.us.
5. Microblogging
Microblogging combines social networking and micro blogs, which are
the equivalent of little sound bites. It’s the perfect way of sharing
information for mobile devices. Twitter is an excellent example of
microblogging and they are considered the leader in the microblogging
arena.

Social Media and Distribution:
Social media has grown at a phenomenal rate, faster than any other
area of the internet. It wasn’t that many decades ago that the ability to
create content and then distribute it to the masses was limited to those
with access to television, radio, and print.
If you wanted a video, you would call a television station, which would
have employed thousands of professionals who would create,
compose, and bring to air your video. If you wanted print material, you
would call up a newspaper or magazine that also had teams of writers
and editors who would put together your copy and bring it to print.
The internet opened the door to creating one’s own content and
distributing that content. But still even a decade ago, it was still beyond
the technical skills of most.
However, today anyone can create their own content and easily
distribute it to the massed. Anyone can take advantage of social media
and the powerful marketing tool it
presents, whether that’s using a blog, Facebook, Twitter, or any number
of other social media avenues.

How Social Media Networks Work:
Social networks grow and prosper when web surfers find a social
media network they want to join, so they sign up, create their profile,
and begin to connect with friends, family, coworkers, and contacts.
They invite others to join the social network, and those people invite
more people and suddenly the social media network has exploded in
popularity.
MySpace
A great deal of MySpace popularity is because of its music services,
and with more than three million musicians/bands registered, it should
be no surprise that there are more than 200 million registered users.
Facebook
With more than 750 million users Facebook has quickly sky rocketed to
the position of #1 in the social media world. Whether you want to play a
game of Scrabble with friends, send a virtual gift, or wish someone a
happy birthday, it’s as easy as 1,2,3. The business side of Facebook is
quickly growing as more and more companies recognize it for the
powerful marketing tool it is.

How Social Media Networks Work:
LinkedIn
Of the many social network sites LinkedIn is the one most use to build
professional contacts and grow a business.
It has received some disapproval for being too closed to the public and
for the fees it charges for some of its services, but it is also the second
most popular social network site, next to Facebook.

Social Media Marketing:
Social media marketing, is often referred to as SMM. It is a type of
internet marketing that focuses on branding to create product and
brand recognition, and creating marketing strategies using the various
social media networks that are available. Social media describes the
activities that occur including photos, videos, content, and social
interaction.
It’s easy to get so excited over the technology and the internet that
sometimes we fail to plan or create the necessary roadmap for your
online business to be successful. Social media is a powerful tool that
can aid your business in reaching their highest goals.
• Increased traffic to your page
• Conversion to a sale
• Sales tracking
• Page exposure
• Increasing brand awareness
• Business development

How to Create Activity with Social
Media:
The internet lets you interact with web surfers and you can create
and promote your content by using the right strategy. You can reach
targeted traffic and key influencers with social media. Let’s look at
some important tips that can help you get a better understanding of
social media marketing.
1. Process
Don’t become a follower trying to keep up with every idea that comes
along. Instead set your goals and establish your own processes,
such as keyword research or content analysis, then map out your
plan. Far too many companies will move too fast before they’ve ever
put a plan in place. If you don’t put a plan into place you are not
going to see any good results.
2. Assistance
When it comes to social media helping others is key to success.
People fail with their social media marketing because they are too
about “me,” and not enough about “them.” Always remember that
this should be about those who are visiting your social media
marketing page not about you.

Media:
3. Connect
You can reach out to those who are influencers in the marketplace.
You’ll be surprised how brand advocates can help you in your niche.
Remember to always be polite and sincere.
4. Contribute
You need to create content that is of the highest quality. As important
as social media is, content remains the most important aspect of
your online business and marketing campaign. There are a number
of opportunities waiting for you.
5. Position Yourself
To create a powerful connection to your brand and your company,
learn how to position yourself amongst
consumer passion.

Media:
6. Blog
A blog is so easy to set up and it is one of the most powerful social
media tools out there. As more and more people discover their value
they a beginning to grow at an astronomical rate.
7. Links
Don’t be afraid of linking. Linking to other websites and blogs can be
a powerful tool for you to build a targeted audience. Search engines
are built on links. Learn how to use them to your advantage to drive
traffic to your website.
8. Videos
Video is one of the fastest growing sectors of the internet. You have
the potential to reach millions when you use video correctly. For a
wider distribution there are other tools that you can use such as
vidmetrix.com to aid in automating distribution of your videos. You’ll
draw the most viewers with videos that are funny, weird, and
controversial in nature. 2014. FEROZ KHAN. All Rights Reserved.

Media:
9. RSS Feeds
RSS feeds are an excellent way to spread the word. You can easily
distribute update notices, headlines, and content change. People like
to be kept in the loop and know what’s going on. Subscribing to an
RSS feed allows them to do that. There are all kinds of RSS feeds
that people subscribe to including My Yahoo Web and iGoogle, as
well as many others. Make sure you take advantage of what an RSS
feed can do for you.
10. Micro Communities
There are all kinds of micro communities that pertain to your
business. In fact, there’s a micro community for almost every
interest. For example, gardenweb.com, education.com,
shoetube.com, etc. If you want to have your voice heard micro
communities are a much better option than trying to get noticed on
one of the large
communities such as Digg.com. Create relevant remarks that are link
worthy and don’t forget to connect with the top influencers online.

Ten Commandments to Understanding
Social Media:
1. Thou shall blog like crazy.
2. Thou shall create profiles everywhere
3. Thou shall upload lots of photos.
4. Thou shall podcast often.
5. Thou shall upload all the videos you can find.
6. Thou shall immediately set alerts.
7. Thou shall get connected with everyone.
8. Thou shall comment on a multitude of blogs.
9. Thou shall explore social media for a minimum of 30
minutes
per week.
10. Thou shall be creative.

Ten Commandments to Understanding Social
Media:
Commandments #1. Thou Shall Blog Like Crazy
Blog. Please. That's the first priority. Set up a blog, a personal blog, a business blog.
It's easier than you think. Use an existing blogging site such as Blogger.com or
GOingOn.com or install your own branded blogging site right on your own server by
using WordPress. And, WordPress is free.
Commandments #2. Thou Shall Blog Like Crazy
Create your profiles sooner rather than later because if someone else takes them,
they are gone forever. This is referred to as cyber squatting. So get busy – get out
there now and start creating your profiles. You can use Open Social to make the filling
out of each profile as easy as 1,2,3 and a click of a button.
Commandments #3. Thou Shall Upload Lots of Photos
Upload as many good photographs as you have. Now this doesn’t mean you should
be uploading pictures of you dancing on a table top wearing a lampshade, as these
types of photographs will hurt you not help you. Customers and potential customers
want to see photographs of you participating and your company in action. Your
audience want to put a face with your company.

Media:
Commandments 4. Thou Shall Podcast Often
You can use the free audio software on your computer or invest in a relatively cheap
camera. Podcasts can run 24 hours a day. Once you’ve created your podcasts there’s no
cost associated with providing them to your customers and potential customers and they
offer a great deal of value in building your business. Do interviews, training lessons, and
any other type of podcast that is interesting, entertaining, and relevant.
Commandments 5. Thou Shall Upload all the Videos You Can Find.
Post videos, more videos, and then some more videos. They can be customer videos,
training videos, or
entertaining videos. So grab the video camera and get out there and start interviewing
customers and anyone else that can provide valued information. Pictures are worth a
thousand words and a happy customer smiling is just that.
Commandments #6. Thou Shall Immediately Set Alerts
Alerts are a must. When people are talking about you and your business you want to be
alerted as to what they are saying and when they are saying. This information can be
useful in creating powerful social media campaigns.

Media:
Commandments 7. Thou Shall Get Connected With Everyone.
Get connected by signing up to LinkedIn, Facebook, Twitter, and other social media sites.
On your email signature put that you have a LinkedIn, Facebook, and Twitter account.
Also include it on your business cards, on your letterhead, and anywhere else where there
is an opportunity to promote your social media presence.
Commandments 8. Thou Shall Comment on a Multitude of Blogs.
Commenting on blogs is a bit like having a chat at a cocktail party, or other type of event.
Just as you would not walk into a cocktail party or event walk up to a group that’s chatting
and tell them your name and your business, you shouldn’t do it on a blog. Posting a
comment on a blog is fine but you don’t want to come across as rude. So first listen by
reading the posts and then make a comment post. It’s okay to be controversial or voice
your opinion even if it doesn’t agree with the posters opinion, but you must do it in a
manner that’s respectful. There’s a great opportunity here to promote your business so
don’t miss out on it.

Media:
Commandments 9. Thou Shall Explore Social Media For a Minimum Of 30 Minutes
Per Week
Every week you should explore social media for at least 30 minutes. Of course, longer is
better. So why not grab a cup of java and park yourself in front of your computer for 30
minutes and start searching. Using Google search engine is an effective way to search for
and find social media sites. This is also a good way to look at expanding into other social
media sites.
Commandments 10. Thou Shall be Creative.
Of all the commandments, this is by far the most important. Have some fun and let your
creativity flow. Know
what your customers want and expect and then provide that to them in a manner that
catches their attention.
Remember your audience wants transparency, authenticity, to be able to communicate
openly, and to have a little fun.
These ten commandments will guide you in your quest for maximizing social media
marketing.

The 5 S’s of Social Media Marketing:
It’s important for you to understand the social aspect of how users
utilize social media sites to adapt and be a success at their business.
Social media revolves around the social networking sites. Let’s look at
the 5 S’s of social media marketing your business should utilize.
1. Share
Social media is all about sharing. Individuals write blogs for the world
to read, upload videos to sites like YouTube for the world to see, share
bookmarks with sites like Digg, and post links to points of interest on
Twitter. If your goal is to explore social media marketing and venture
out , it’s important to recognize the conversations can’t be all about
you or your company. Share information about your company with the
rest of the world through social media and show your audience your
company has the necessary expertise.
For example, with Twitters, the recommended formula is 10% sharing
to 20% self advertising. Of course the formula isn’t set in stone so
experiment and see what works best.
2014. FEROZ KHAN. All Rights Reserved.2014. FEROZ KHAN. All Rights Reserved.

2. Support
When you think about it, social media is pretty fantastic because users
are having real-time conversations about everything and anything you
can think of. PR agencies are beginning to strongly recommend that
companies keep a social media presence. Social media sites like
Twitter allow an avenue for customer support.
3. Social
Social media is about socializing with existing friends and making new
friends. For your social media marketing to be successful you need to
interacting with your followers who are your potential customers.
Socializing and growing your fan base increases your presence.
Think of social media is virtual socialization and for your business it is
a virtual marketing Mecca.
Engage – communicate – socialize = successful social media
marketing.

4. Strategy
Make sure you have a social media marketing strategy in place,
otherwise you could be wasting a great deal of time and money. Each
social media type has a different environment, functionality, and
demographic base. Determine what it is you want to achieve using
social media, then analyze the different social media types and the
various channels each offers. Create your online profile, brand your
products / services, and then execute your plan. Make sure you
analyze the effectiveness of your marketing strategy and make any
needed changes. Social media is fluent, constantly changing, so you
may have to fine tune your strategy as things change.
5. Sales
All the social media marketing campaigns are of no value to you and
your business if they don’t generate sales for you. You need to be
creative. Set up a landing page, unique product campaigns, make
pages trackable so you have access to data, and do anything else you
can to track how effective your social media campaign is.
There you have it the 5 S’s that can make your social media marketing
campaign a success.

5 Social Media Tips for E-Commerce
Marketing:
If you run an ecommerce business, chances are your customers are
active on social networks regardless of their gender, age, or economic
status. In fact, according to the statistics from social media monitoring
site Pingdom:
• 47% males and 53% females use social network sites
• 61% of Facebook users are middle aged or older
• The average age of social networking users is 37
• 18- to 24-year-olds don’t dominate any particular social networking
site
If you aren’t learning which social networking channels your
customers spend their time at, you’re probably missing out on
increasing your customer base through online word of mouth.

Marketing:
1. Go Where You’ll Find Your Customers
Digital and social media marketing offer endless options. From
Facebook to LinkedIn to Twitter to YouTube, there are an endless
number social networking channels available that your business can
leverage. The key to winning social media ecommerce marketing is to
choose the right channels so you reach customers.
You can learn where your customers gather by:
• Asking them. While it sounds simple, it’s often overlooked. Just
send out a formal survey to customers or do an informal polling on
your website, which can provide a wealth of knowledge.
• Monitoring social sites. There are a number of free tools such as
Trackur to learn how and where customers are talking about your
competitors, your brand, or your target keywords. For There are also
paid programs that are more robust.
• Leveraging the stats. When it comes to stats some sites like
Facebook are transparent or you can leverage third-party research.
• Review job postings, backlinks, keyword rankings of competitors,
and news announcements regularly to get a quick look into your
online marketing health. 2014. FEROZ KHAN. All Rights Reserved.2014. FEROZ KHAN. All Rights Reserved.

Marketing:
2. Use Social Media to Promote Exclusive Offers
In order for your ecommerce business to build followers on the social
channel you choose, you must entice customers with something they
aren’t able to get anywhere else. Offer an exclusive item to social
media followers or fans, such as a weekly coupon. You might also
offer “breaking news” that they can’t find somewhere else.
3. Monitor What Your Competitors Are Doing
Whether your ecommerce business is new to social media marketing,
or you just want to take it up a notch, competitive intelligence can be
very helpful. Conduct a competitive audit of your top five competitors
on the social web and then answer the following questions.
• What social sites are they active on?
• What type of content do they publish?
• How many followers/views/fans do they have on their site?
• How do they promote their products, events, or programs
using social media?

Marketing:
4. Don’t Just Promote Products/Services
The main focus of your ecommerce site is to sell products, but your social
media marketing strategy should include a wide range of strategies that go
beyond promotional offerings. Here are a few ideas to try incorporation into
your social media marketing.
• Share news stories or messages from external sources
• Create a blog on your site then feed your blog content to your social media
accounts
• Ask questions, poll your customers, or participate in discussions via social
media
• Post pictures from company events or videos especially when the CEO
speaks
5. Sell Products Through Social Networks
Many ecommerce sites use social channels to make it easier for customers
to purchase their products. For example, 1-800-Flowers was the first
ecommerce site to launch a Facebook store, which allowed customers to
browse, and purchase its products directly through Facebook.2014. FEROZ KHAN. All Rights Reserved.2014. FEROZ KHAN. All Rights Reserved.

Understanding the Playing Field of
Designing and building a social media campaign that’s successful is a
bit like designing and building a high-rise. First, you need to research
your material, then you need to put down a solid foundation, and then
you need to continue with regular maintenance to ensure your social
media promotion is a success.
The Proper Building Blocks
The proper building blocks are key to successful social media
marketing. The strongest social media plan needs to include the
following building blocks:
Democratized Social News Sites
These tools permit online marketers to network with a community by
both voting on content and by submitting your own content for others
to vote on.
Examples include Reddit and Mixx.

Social Sites
These sites offer a fantastic opportunity to build and interact with a
network, and to publish your original content in a number of forms
such as videos, photos, links, news, and more.
Examples include Facebook and LinkedIn.
Editor Controlled News Sites
When content the user submits fits the editorial guidelines it is
accepted and distributed. These high profile websites can produce
enormous results.
Yahoo is a great example of a news site.

Micro-Blogging Sites
These include sites like Twitter and Friendfeed, where your
comments are limited to 140 characters or less. Keep your comments
interesting. A great way to broadcast to a large audience.
Social Bookmarking Sites
A great tool for marketers are social bookmarking sites where you can
submit URLs of interest to sites like Delicious and StumbleUpon,
which will drive targeted traffic to specific page. These sites are great
for doing research pertaining to the type of content that your audience
is interested in.

Wiki Sites
If you want to dominate search results, Wikis are a great tool,
because they frequently rank high. Use wikis to reach new audiences
by posting original content and editing existing content.
Social Question & Answer Sites
Marketers can answer existing questions and post new questions on
sites such as Wiki Answers and Yahoo! Answers. This is a great
way to develop and grow brand reputation and become an authority.
It’s also an excellent way to do audience research.

Social Content Sharing Sites
Flickr and YouTube, are just a couple of the sites that let you post
specific content types, from photos to video to reviews. These sites
can aid marketers to build brand recognition and to target relevant
audiences
.
Niche Sites
These sites target a specific niche, such as Chihuahuas, Italian wine,
or blogging. As a marketer these are excellent because you are able
to target a extremely relevant audience.

Blueprints
In order to create a social media campaign that will be successful you
must have a detailed plan. These steps will ensure your campaign is
solid.
Background Research
Learn where your online audience is located. Examine the type of
content they submit to social media sites for ideas of what interests
them. Also, identify thought leaders to target in order to spread your
message to a broad audience.
Brainstorming
The purpose of brainstorming is to generate tons of ideas that you can
use for promotions. Have a look at what has worked in the past and
then build upon that. Look at what has worked for other similar
companies or products and then see how that could be integrated into
your platform. Take the time to filter out the good, the bad, and the
really good, so that you can find a workable solution.

Blueprints
Idea Research
You will need to follow up on the ideas you implemented to see if
they actually worked (and how well they worked) based on what
currently happening in the targeted social media. Flexibility is
really important, as is the ability to adapt and change if something
isn’t working. After all, there’s no point in continuing down a path
that isn’t working.
Story Production
Work hard to avoid a message that is an obvious sales pitch, and
what’s referred to as marketing speak. Use videos and photos to
enrich your stories.

Blueprints
Schedule and Launch
You need to be aware of the days and the times you targeted
audience is on the social network sites. Make sure you link your
promotions to relevant events to generate timely interest.
Build a Foundation
For your social media marketing campaign to be a success it’s key to
interact with a social community and build a strong foundation.
There’s a reason it’s called social. Make sure you are socializing with
an appropriate community and use these guidelines to get the most
out of your campaign.

Blueprints
Allow People to Act Naturally
Allow users to have fun with your content and interact in a natural way.
Don’t force them to interact in a specific manner.
Listen and Respond
Watch for positive and negative reactions to your content once it goes
live. Respond to your users and always work to improve content.

Blueprints
Network and be Social
You should continuously join and participate in groups, make new
friends and interact with existing friends, and in general participate in
the community.
Be Genuine and On Target
Provide your audience with what it wants.
Provide Value
Provide users with something of value – expert advice, tips, something
entertaining, etc.

The Wrong Way to Use SMM
When it comes to generating results in their social media marketing
campaigns, some social media marketers choose to cross over to the
dark side and we’re not talking about Darth Vader’s dark side. Avoid
creating a social media ring so members can vote your content up,
messing with the reputation of a competitor, using social media
applications that automate processes, or hacking WordPress blogs to
include your link. Avoid these unscrupulous tactics because they will
not benefit you over the long haul and can actually jeopardize your
long term success.
Create a comprehensive social media campaign by putting focusing
on the three major stages we talked about:
1. Proper building blocks
2. Blueprint
3. Building a foundation
Social media marketing is a powerful tool so make sure you get the
most out of it.

Understanding Your Audience:
If you want to get the most out of your social media marketing you
must understand your audience. Social media has evolved into far
more than just an interesting site that people use to chat about their
day to day lives. Many social media sites, like Facebook, have
become virtual communities where friends interact, new friends are
made, awareness campaigns occur, games are played, and much
much more.
Business has been slow to recognize just how powerful social media
is. Just recently have more businesses recognized there is a huge
untapped market here with the potential to skyrocket their sales to a
new level. By developing solid marketing strategies to use with social
media you can also enjoy the benefits.
Don’t make the mistake of thinking if you build it they will come. That’s
simply not the way it is. Too many businesses quickly throw up a
website, start a blog, sign up to Twitter and start tweeting, and create
a business page at Facebook, then they sit back in anticipation and
are distraught when they reap no benefits, wondering what they did
wrong.

Here’s what you need to do to enjoy successful social media
marketing.
Create a Profile
Don’t create a profile for a single person. What you want to do is
create a profile that is a representative character for thousands even
millions of individuals that will connect to your business using social
media channels.
What to Look For
If you want to understand your social media persona look to those
who are already connected to you. To build a strong ask these three
key questions.
• What are the content preferences of your customers?
• How do they discover content and then consume, and/or share
that content?
• What are they looking to discuss on the social web?
Once you have the answers to these questions you can make smart
decisions about what your content should be, and how to best present

How to Build Your Social Media Profile
There are all kinds of sites popping up who offer services to build your
customer profile. If you want to undertake this project on your own,
you need to keep these three powerful yet simple tools in mind when
you want to find and develop your social media profile.
• Surveys
The main reason a business is unable to profile the visitors to their site
is because they don’t take the time to interact with their visitors. The
easiest way to interact with your visitors is to ask questions. Surveys
are a great way to ask questions and get answers that can help.
• Web Analytics
Google analytics is one of the most popular analytical tools and best
of all its completely free. It’s set up in a manner that makes it easy
even for beginners. Any business that wants to be successful with
their social media understands the profile and uses some type of web
analytics.

How to Build Your Social Media Profile
• Rapleaf
There are other sites like this but Rapleaf is one of the popular
choices. Its purpose is to see that every person that uses the internet
have a meaningful experience. Here’s how it works.
You send Rapleaf a list of all your email addresses for your users.
Rapleaf then searches its database for that particular email address
and then provides you with information about the person associated
with that email address including age, gender, and location.

Step by Step Guide to Marketing Using
Facebook Ads:
You can enjoy success by learning how to mix online advertising with
Facebook ads and content marketing. You can measure the effectiveness
of your Facebook ads using Google Analytics and number of other tools. If
you properly place your ads, viewers will not find them as annoying.
Targeted ads will enjoy a much higher click through and conversion rate.
Follow this step by step guide to setting up your Facebook ads.
1. Choose your offer and set up your landing page on your website.
Before you ever start to run Facebook ads you need to develop a landing
page that promotes what you are offering. Your landing page is where
both what you are offering and your hook can be found. The visitor clicks
the ad and the landing page says “hey glad you came – this is what we are
offering you.”
-------- Here is how to set up your landing page --------
1. Set up the page on your website and provide it with an identifiable sub-
directory URL
(yoursite.com/contentname)
2. If at all possible remove site navigation. Having no site navigation is proven
to increase your conversion rate because your visitor stays focused on what it
is you are offering.
3. Your copy needs to be clear and concise with a strong call to action.
4. Use the language your customer speaks. Detail the benefits using bullet list.
5. Use the same picture on your landing page and Facebook ad to create

Facebook Ads:
2. Set up your tracking URL
You can set up a tracking URL with Google Analytics or a number of other
analytical providers.
3. Decide Your Budget
We’d be amiss if we didn’t mention that any type of ad campaign including
Facebook ads comes with a risk, so if you should only partake if you feel
the risk can justify the return. Of course, we should also mention that in
order to maximize your ROI you need to take some risk.
You can run an ad campaign of $50 a day or $500 a day – it’s entirely up to
you to determine what you will spend on your Facebook ad campaigns.
You can experiment starting with a small amount of money. It works by
shutting off your ads once you reach your daily budget.

Facebook Ads:
4. Setting Up Your Facebook Ad
Once you have decided on your budget, you will need to complete the
following information:
• Destination: Your external URL
• URL: Paste your tracking link
• Title: The most important part of your Facebook ad. Give it the
appropriate attention.
• Body: Make sure you use audience’s language in your Facebook ad.
“Find out how,” or “Click here to do this,” are a couple of lines that work
well in the majority of cases, but you need to determine what will make
your targeted audience respond in the way you want.
• Picture: They say a picture is worth a thousand words, and that’s so true.
Your Facebook ad gives you only enough space for a call to action
headline and a two-line description. Make sure your picture says it all.

Facebook Ads:
5. Target Your Ad
Facebook lets you target users’ likes and interests. Your can have your ad
reach an area as large as the number of people living within a specific
radius of your business. This could be in the millions, or it could be as low
a few thousand. Such is the case when looking to reach those between the
ages of 18-19 who like white chocolate chip cookies, and live within 5
miles of your business. You can also change your target settings on the fly.
So, if you
aren’t experiencing the click through you hoped to see, you can quickly
change your settings to improve your target audience.
6. Check and Adjust
While you need to check and adjust as needed you don’t want to become
obsessed with checking the analytics. Be patient.

Step by Step Guide to Using Twitter for
Marketing:
Twitter is a tool for micro-blogging. Twitter was actually designed to be
compatible with cell phones through text messages, which is why each Twitter
post was limited to 140 characters.
Suggestions for Using Twitter for Marketing
Engage your CEO in social media.
Social media is an excellent way to have a conversation with your market,
make connections, and mange those connections with customers, prospects,
bloggers, etc. However, for a CEO, the characteristic routes to social media
can be tough, especially with larger companies. Generally, a CEO doesn’t have
time to write a blog, answer a bunch of messages, or deal with tons of friend
requests on Facebook.
Twitter is a method that eliminates all those hassles. It’s quick and easy. Twitter
is limited to 140 characters per update, so it is all about short thoughts and
comments. If you can send a text message, you can use Twitter from
anywhere in the world as a marketing tool.

Marketing:
Suggestions for Using Twitter for Marketing
Keep in touch with bloggers/media.
It is easy to follow someone on Twitter, and how often they decide to follow
you as well.
Monitor your company or brand on Twitter.
By monitoring you’ll be able to tell what’s working and what’s not and make the
necessary changes.
Announce specials, sales, or deals.
If you often have special offers, you can use Twitter to instantly broadcast
these deals.
Live updates on events.
Whether you have corporate events or trade shows you participate in you can
use Twitter
to announce the event, last minute changes, and more. It is an excellent last
minute marketing tool.
Promote webinars, blog articles, news etc.
It’s really easy to post a link in Twitter.

Marketing:
1. Signup and post a profile.
Visit www.twitter.com and click on the "Get Started - Join" button. Follow the
signup prompts.
2. Write updates.
Twitter’s maximum 140 character limit is the great equalizer. No one post can
outdo
another, so just write something.
3. Make friends.
It’s pretty easy to make friends on Twitter. Just surf Facebook profiles, favorite
blogs, etc,
and when you see a Twitter box click on it, which will take you to their profile.
Now click on the "Follow“ button and you are now following them
4. How to post URLs.
With a maximum of 140 characters if you have a really long URL, it may not be
enough

Marketing:
5. Monitor conversations about your company.
Even if without joining Twitter it’s easy to monitor what people are saying about
a company, brand, or person. This is very useful for marketing.
6. Chat using the @ symbol before someone's Twitter username.
This makes the username a link to their profile, which allows others to follow
the conversation.
For example, if you wrote, "@namehere thanks for fab info on Twitter today"
that would allow you
to tell the person you liked what they wrote.

Marketing:
Twitter Tools
There are all kinds of valuable Twitter tools you should know about to make the
most out of your Twitter social media marketing experience. Let’s have a look
at the top 18.
1. FriendOrFollow - Who are you following that’s not following you back?
Who’s following you that you’re not following back? Find out!
2. WeFollow - Find new followers based on your inputted keyword.
3. Twitterless - Tells you who stops following you, and graphs the history of
your follower over time. The info is available in a variety of useful views.
4. Just Tweet It - Makes easier for people using Twitter to find other
“Tweeters” with similar interests.
5. Twimailer - If you are tired of shallow e-mails from Twitter when someone
follows you, or you want more information right in your inbox Twimailer is just
what you need.

Marketing:
6. Less friends - Find out if the people you follow on Twitter, follow you.
7. MyCleenr - Lets you sort your friends by their last tweets. Lets you get rid of
all the useless or inactive accounts that you are following.
8. Who Should I follow - Helps you find interesting people to follow on Twitter.
It can suggest people who are similar those you already follow.
9. Twubble - It can help expand your Twitter bubble by searching your friend
graphs and picking out people you might be interested in following.
10. Mr.Tweet - An excellent tool to find most significant individuals, get useful
statistics and much more.
11. Nearby Tweets - Extends Twitter’s capabilities to its full potential: a
geography–centric social tool for networking and a business tool for building
customer relationships.
12. UseQwitter - E-mails you when anyone stops following you on Twitter.

Marketing:
13. Your Twitter Karma - This is a very handy tool. Get a completely
manageable page with all friends, and followers with avatars. You can do quite
a few bulk actions such as bulk follow, bulk un-follow, or bulk block.
14. My Tweeple - This is an excellent way to manage all of your Twitter people
in one place. You can quickly see who’s following you and who you’re following.
15. Twitblocker - If you have friends that just don’t stop twittering, you can
install this script, so when you double click these chatterers tweets will be
temporarily removed. When you restart your browser they’ll be back.
16. SocialToo - This tool can assist you in becoming a social networking power
user. Keep your follower lists in sync across networks, and get daily updates.
Send surveys to your followers and more!
17. Twellow - This tool aids in cutting through the clutter to find other Twitter
users based on a specific industry.
18. Tweepsearch - Was created to permit people on Twitter to search their
follower’s bio and location information.

34 Ways to Use YouTube for your
Business:
Marketing and Advertising
1. Set up a channel to reflect your brand and connect with others.
2. Show your product in action using a movie trailer style that’s catchy.
3. Choose a user name for your channel URL that reflects your brand.
4. Create a video explaining your product/service.
5. Add your channel URL to marketing and social network profiles.
6. Build credibility by posting customer video testimonials.
7. Show the outcome of others using your product/service.
8. Use recordings of previous events to promote your events.
9. Take viewers on a tour of your offices to help them feel connected.
10. Ask others to use your product in their videos

Business:
Marketing and Advertising
11. Run a contest.
12. Don’t be afraid to cross-promote products.
13. To add authenticity introduce your staff.
14. Post links to your videos on various social networks.
15. Look into YouTube promoted videos to reach your target market.
16. Use Google AdWords. These use text-based ads and do not require a
video from your business.
17. Earn money from your videos by partnering with YouTube.
18. Study your channel’s performance with the Google Analytics.
19. Display company information in every video including name, URL, email
address, and phone number.

Business:
Expertise and Leadership
20. Share slides from presentations.
21. To demonstrate authority upload recordings of presentations you’ve given,.
22. Conduct an interview with an expert in your niche.
23. To show expertise create short videos of valuable tips your client can use.
24. Expand your reach by turning your podcasts into videos.
25. Engage with the YouTube community by leaving comments.
26. Record an important meeting to share with employees.

Business:
Customer Service
1. Post solutions to common product/service problems.
2. Create “how to” videos to help your customers use your product/service.
3. Embed videos on your web site.
4. Answer customer-specific questions using videos.
5. Post a blog entry discussing a problem and create visual support by
including a video.
6. Go the extra mile by adding closed-captions to your videos.

Conclusion:
Social media has take the world by storm. Businesses that
recognize this and the power of this virtual world are taking
advantage of the opportunity to grow and prosper using social
media marketing. Don’t be afraid to reach out to many different
social media channels and venues. We’ve discussed many in
this e-book, but there are plenty of others. We’ve pointed you in
the right direction now get busy and expand on the information
we’ve provided.
Social media makes it easy for you to target the appropriate
audience. There’s little value in targeting the wrong audience.
For example, if you are selling adult entertainment you wouldn’t
want to target a family audience. Be patient, take the necessary
time to determine which channels will best benefit your
business.
Join groups, like pages, and interact as much as possible. The
more you interact and engage in discussion the more your
following will grow and the more your business will prosper.
Your comments and discussions should offer information that’s
relevant, and interesting. Posting just to post will annoy your
audience, which is not what you want to do.

Conclusion:
You can start slowly so that you don’t become overwhelmed.
Facebook is a good place to start followed by Twitter, and
YouTube. Once you’ve created your profiles, set up your
page(s), you are ready to begin to enjoy all that social media has
to offer. It won’t take you long at all to put your plan into play,
especially if you make use of the valuable information we’ve
provided you.
Marketing is key to the success of any business. Those
businesses that recognize the power of social media marketing
will be miles ahead of the competition.
So are you ready to take your business to new levels? Are you
ready to jump start your client base? And are you ready to share
with others just how you were able to become so successful
because they are going to be asking. The secret is yours to keep
for as long as you like.

Social Media Marketing

More Related Content

What's hot

Viewers also liked

Similar to Social Media Marketing

More from Feroz Khan

Recently uploaded

Social Media Marketing