Social mediamarketingservices

Social mediamarketingservices

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  Social Media MarketingServices “Social Media Marketing is the Way We Do Business Today” Presented by: Prerna Singh
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  Social Media: Empowersthe Customers What is Social Media  It’s a collection of technologies that captures communication, content and so on across individuals, their friends, and their social network.  Social Media captures a lot of mundane information about users which sometimes can include an experience, positive or negative, with your brand. Social Media Marketing  It is the shift from ‘push marketing’ to more of a conversation with customers.  Customers strongly feel that their friends and colleagues are more honest about products and services than the self-interested companies that marketed to them.
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  Why Social MediaMarketing Services? Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure  Direct communication with prospect user/buyer/seller  Facilitates reach to niche audience  It is simple and low cost way to increase sales and bring traffic to the website This brings potential customers to the site and help in link building to get good search engine rankings  Social media has 100% higher lead-to-close rate than outbound marketing  If done correctly then the benefits will outweigh the cost put into it Social Media IS Social Media IS NOT Going where your customers A fad already are or where they want A replacement for traditional to be advertising Applicable to most companies The magic bullet in some way or another All about YOU Time-consuming All about CUSTOMERS
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  Word-of-Mouth Goes Virtual Thethree most trusted forms of advertisement are: 1. Recommendations from people a customers knows - 90% 2. Consumer opinions posted online - 70% 3. Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with via internet access. FROM THIS TO THIS The question is, how do we engage the guy with the megaphone?
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  Social Media NetworkingSites Most Widely Used Social Media Sites 1. Twitter 2. Facebook 3. Linkedin 4. Blogs 5. Youtube Twitter: Strongest channel for driving leads Latest Stats on Twitter:  500 million users, more than 200million active users If Twitter was a country it would be the 12th largest in the world The most popular microblogging service Twitter gets 300,000 new visitors every day  69 percent of Twitter users decide whom to follow via suggestions by friends; 47 percent by searching online; 44 percent by Twitter’s suggested followers; and 31 percent by promotion.
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  Twitter: Strongest Channelfor Driving Leads Twitter is Good for: Activities including Live event reporting: Linking up with a news, promotional finding out what community of information, product customers are talking people who information, product away about your share your info, relevant product, about their interest(s) research and interests and problems. customer service Social Media Marketing Using Twitter  Focus on brand promotions and micro-blogging Build powerful relation with prospect customers Educate customers with new products and their advantages; create awareness and necessity Ask for opinions and reviews Promote your products via various discounts and promotions Listen to what customers are talking about: Their problems and what they want Gauge your competitors and talk about them
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  Facebook Marketing Latest statsreveal that Facebook is;  Strongest channel for driving visits  42% of marketers say that Facebook is CRITICAL to their business  Lets you engage with your audience using their preferred method  Brands have seen 46% increase in user engagement with the new business timeline  80% of US social network users prefer to connect to brand using Facebook
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  Facebook;  Provides formultiple opportunities to reach your audiences such as; o Fan Pages o Groups o Applications o Advertisements: Targeted o News Feed Ad Buys  Facilitates customer acquisition quickly  Low cost of client acquisition  Allows demographic targeted marketing  Provides for most interesting and effective ways to engage your fans and prospect clients
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  Linkedin Marketing Linkedin allows you to;  Create and grow your professional network Interesting Stats  Linkedin has 200 million users  Search for potential  It is the strongest channel for driving pageviews customers  61% of users use Linkedin as their primary professional networking site  25% of unique visiting members came through mobile apps  Personal and organizational branding  60% of users have clicked on an add on Linkedin  More than 2, 600, 000 companies have Linkedin company pages  Create specialized professional groups  Develop leads through existing groups  Brand building and lead generation through Linkedin ads
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  Blogs Blogs are simplyliving and breathing internet sites….upscale chatrooms…constantly growing newsletters. They create energy and synergy. They live and breathe and grow and take on a life of their own. David Crockett Wordpress has 74  An effective blog can; million blogs as in o Drive swarms of traffic to your main website, 2012! o Generate more product sales, o Create an additional stream of advertising income  Blogs invite interaction and get people involved  Blogs work as search engine magnets  Frequently updated, keyword optimized and thematically relevant posts yields better returns on Google  Blogs are natural link builders  Blogs makes your company real
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  YouTube: A PowerfulTool to Get Exposure YouTube is perfect for businesses with small budget since there is little required- just a video camera and a little creativity. Considering the fact that YouTube has 800million users and gets 4 billion views per day;  YouTube is a powerful tool to get visibility online. You can share videos, embed videos, and provide links to those videos from a variety of locations  An interesting and well-made video can do a lot for your business and get you exposure One don’t need to be a member to watch video on YouTube. Thousands of users have access to it  YouTube content qualifies as great engaging content for other social networks such as, Facebook  It increases qualified leads for your business  It is free of cost