Social Networking for Non-Profits
- 2. Agenda Overview Quick Start Guide to popular sites General Tips Q&A
- 4. What are your expectations from this session? • ?? • >>
- 5. Social Networking – why should one care? Use technology to connect people based on their likes and interests. This is the new way to communicate, organize events, collaborate, entertain and “socialize” Source: Cnn.com, https://business.twitter.com/en/optimize/case-studies/interscope/index.html
- 6. http://en.wikipedia.org/wiki/List_of_social_networking_websites Popular Social Networking Sites Site Focus Approx User Base Business and Personal 850 million Business and Professional networking 145 million Quick and short updates, micro blogging 500 million Business and Personal 100 million News, users vote to make things popular 2 Billion Page views (not users) News, users vote to make things popular 40 Million unique users / month Helps you find related content 9 Million Helps you find related content based on 11 Million your likes and interests Site to create, form groups and plan 45 Million views / month events
- 7. Social Networking - benefits Reach directly to donors, prospect volunteers Get feedback straight from your stakeholders Advertise to members and their friends, family Leverage new platforms - mobile, tablets Reduce your marketing budget needs Communicate faster with your stakeholders
- 8. Focus of Today’s session Facebook Linkedin Twitter Google Docs
- 11. Facebook – example contd
- 12. http://www.slideshare.net/PrimalMedia/social-media-non-profits
- 13. http://www.facebook.com/business/howitworks/, www.cisco.com Facebook - registration Register a new facebook page Account Settings
- 14. http://www.facebook.com/business/howitworks/, www.cisco.com Facebook – Posts, Groups Write something and/or add some photos Build your groups for privacy and control Create calendar events
- 15. http://www.facebook.com/business/howitworks/, www.cisco.com Facebook – Engage your followers Engage your followers by posting regular updates of your organization Create Ads; take advantage of the facebook network to spread your cause Invite others by adding “like” button
- 16. Facebook – Hands on Session Let’s build the community account Set Account and Privacy settings Add administrators, Groups (for example STARS, can they post, who approves?) Add some events, posts, photos, videos Promote the site (link to your website)
- 19. http://learn.linkedin.com/nonprofits/ Linkedin –Getting Started Create your linkedin profile Add your volunteer cause Make connections (people in your email, related experts) Join related interest Groups Encourage your staff to get on linkedin Create your own group with no cost (75,000 + already exist) Use this for recruiting as well
- 20. Linkedin – Hands on session Let’s build the community account Add administrators Detail cause, etc Link staff
- 22. Twitter – Some examples
- 23. http://www.slideshare.net/PrimalMedia/social-media-non-profits
- 24. https://support.twitter.com/ How to start Tweeting Create a new profile Build a voice – tweet, reply, react Mention others in your tweet Get fancy add photos, links to details Link your sites with follow me Include latest tweets on your website
- 25. Adding tweeter to your site
- 26. Twitter – Hands on session Let’s build the community account Add administrators Start tweets Short URL’s for photos and documents
- 28. Google + Create a new gmail account Build circles – professional, friends, family can be separate Post messages to relevant circles (similar to facebook) Relatively new (started in 2011)
- 29. http://groups.google.com/?hl=en Google Groups Recommended for email communications for your staff. Allows us to keep track of old messages as threads Example Members can use any email address (gmail not needed) but do need a google account.
- 30. https://docs.google.com Google Documents Recommended for document sharing, sign up sheets and simple forms 1) Create Document 2) Set Sharing settings 3) You can preview docs 4) Volunteer Sign Up
- 32. Social Networking – tips Have posts reviewed – once posted it cannot be taken back Do not publish photos without appropriate consent Have an escalation plan for negative feedback, obscene, in appropriate posts and photos Always be prompt in replying to your visitors Do not mix personal and professional messages Focus on engaging your followers and not just having a huge inactive number
- 33. Social Networking – tips Other Links about this topic: • http://www.fastcompany.com/1822211/how-to-lose-friends-and-alienate-twitter- followers-5-stupid-social-media-mistakes • http://aaronstinerdrb.blogspot.com/2008/11/nonprofit-20-how-nonprofits-can- use.html • http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network- Websites.aspx • http://www.youtube.com/nonprofits
- 34. Ideas on keeping content Fresh Add Photos, Videos Write about recent events Do regular polling Add links to blogs or start new blogs Promote your top members to become part of virtual team
- 36. How did we do towards the expectations? • Question 1
- 37. Integration with Convio USCRI does use this and Convio might have a way to publish newsletters to Facebook
- 38. Thank You
Editor's Notes
- #5: https://business.twitter.com/en/optimize/case-studies/interscope/index.html
- #6: https://business.twitter.com/en/optimize/case-studies/interscope/index.html
- #7: http://marketingland.com/reddit-sees-2x-growth-in-2011-now-serving-2-billion-pageviews-a-month-2803 http://www.readwriteweb.com/archives/digg_redesign_tanks_traffic_down_26.phphttp://www.freewebsitevaluecalculator.com/get-website-value/meetup.com/http://twopcharts.com/whomentionsmeFacebook maps people with relationships; Linkedin maps people to jobs; Amazon maps people to products
- #37: https://business.twitter.com/en/optimize/case-studies/interscope/index.html