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Social Reputation - United Way
The document discusses the importance of managing one's online presence and social reputation through effective social media strategies, emphasizing the role of social media in creating connections and enhancing visibility. It addresses common misconceptions about social media and outlines best practices for branding, monitoring, and engaging with audiences. The presentation encourages individuals and organizations to take control of their online narratives and utilize social media as a tool for networking and professional growth.
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Social Reputation - United Way
- 1. Social Reputation:Managing yourOnline PresenceWhat Online Impressions are You Creating for Yourself and Your Company?
- 2. Presented by:Viveka von[email protected]@gmail.comwww.linkedin.com/in/LinkedInExpertwww.twitter.com/LinkedInExpertwww.facebook.com/linkedinexperttrainingwww.linkedintobusiness.com970-481-8916
- 3. BIO: Vivekavon RosenSuccessful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer. Founder of LinkedIntoBusiness and Smart Blonde MediaSM Master for ABCN, Senior Partner at LinkedStrategies.com Principal Social Media Consultant for Servana.com, Trainer for LCWC, Certified Social Media and International Social Media.Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose. Mission Statement: Linking people to their potential using social media strategies.3
- 4. Learning ObjectivesWhat isSocial Media and Isn’t It a Fad?Common Misperceptions of Social MediaSocial Media DemandsWho doe s Google Say You Are?Social Reputation – Who’s in Control?Getting Started (or Cleaning Up)Branding – Who are You?Best PracticesMonitoring Tools© Copyright 2003-2009– Linked Into Business - All Rights Reserved44
- 5. What is SocialMedia?User generated content that widens your sphere of connections and influence. A free tool allowing you to provide, share and receive information with a targeted audience OR the world.An engagement with online communities to generate exposure, and the opportunity to position yourself or your company.5
- 6. Social RelationsJanna Andersonof Pew Research writes:The social benefits of internet use will far outweigh the negatives over the next decade….email, social networks, and other online tools offer ‘low-friction’ opportunities to create, enhance, and rediscover social ties that make a difference in people’s lives….The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together. i.e. IT’S CHEAP AND EASY!6(http://www.pewinternet.org/Reports/2010/The-future-of-social-relations.aspx)
- 7. Social Media MisperceptionsTwitter(is a waste of time)Facebook (is only for friends and family)LinkedIn (is for professionals or B2B or jobseekers only)Other? (I just don’t have the time)7
- 8. Key Factors ofthe Social Media MovementDesire for Connection
- 9. Need to beheard
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- 11. Ease of use& low barriers to entry (Free! )
- 12. Social contact forthe introvert
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- 14. Job search potentialSocial Media DemandsTransparencyAuthenticityIntegrityImmediacyCommitmentRelationships9
- 15. Social Media =ExposureCreate ConnectionsCreate RelationshipsCreate TrustCreate Community Exposure10
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- 17. Not Reason Enough? How About This? You can’t bury your head in the sand anymore. Even if you are not ON Social Media – you (or NPO) is showing up IN Social Media
- 18. Social Reputation: Whatyou say about yourself, and what others say about you“As information shrinks our world, it will become easier for one’s misdeeds to return to them or for outbursts of regrettable behavior to be reported and shared…For better or worse, technology makes the citizenry its own Big Brother. Some will welcome this as transparency; others will feel oppressed.” -Stuart Schechter, a researcher for Microsoft13
- 19. Social Media andthe Web have a “Special Relationship”14
- 20. Social Reputation:What isGoogle Saying About You?According to Pew Research 67% of Adults (over 18) have Googled their name.15
- 21. Getting StartedYour “SocialStory”BrandingWhy You? Why your Company?Recommended UsernamesYour NameYour Name at CompanyKeywordsWhat Describes You?What Describes your Company?16
- 22. BrandingAre you wellbranded?Discovering who you are?Why you?Why your NPO?Think benefits – not features
- 23. Self Branding andYour NPOVolunteer AdvocateEmployee18
- 24. Are You anIndividual Representing?Existing accounts – do you keep them separate?Names and usernames and email addressesIs it time for a social media policy?
- 25. KeywordsWhat are peopletyping into Google?Are you there?My keywords – My Industry
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- 29. Ideal EmployerContent isKingDo you already have content?YES: Where can you repurpose it?NO: Who will create it? Consider a ”Style Sheet”Content21
- 30. Where Should YouPlay?Where are you already?Where is your audience?What best suits your content?2222
- 31. Monitor: Your PresenceGoogleBlog SearchTechnoratiTweetBeepGoogle AlertsMonitorThisNaymzSocial MentionTwitter Grader
- 32. Monitor: What Othersare SayingWhat is your:Existing audience saying?Potential audience saying?Former audience saying?Industry saying?Competition saying?Social Media is one of the best customer satisfaction and customer service tools you are likely to engage in!24
- 33. Best PracticesA littlebit every dayDo goodShareHelp someone outEntertain and engageBuild relationshipsMoniterRinse and Repeat (Rinse away what doesn’t work, repeat what does)25
- 34. Social Media TipsActfast!Keep everyone you know in the loopDon’t count anyone out as un-useful. Be open to new contactsConfirm your privacy settingsEngage your employeesHave a Social Media PolicyHave a Social Media “Style Sheet”26
- 35. Small Business Practices:Don’tsDON’T…Post photos that you wouldn’t want a donor or ED to seePost company business (good or bad) and inappropriate information about your current or former employer / employees / clientsPost the stupid stuff you do at work (eg: goofing off, playing games, flirting)27
- 36. The 8 “Be’s”to Job Seeker Success in Social MediaBe Relevant Be Informative – share useful informationBe Human – create relationshipsBe Current – keep on track every dayBe Transparent – and back up your claimsBe in Touch – pick up the phone!Be Clear on your Offer – what is your brand?Be Clear on your Keywords - optimize28
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- 38. Contact MePlease feelfree to invite me to connect: [email protected]/in/linkedinexpertTweet me @LinkedInExpertCall me at: (970) 212-471130
Editor's Notes
- #6 Social Media is online user generated communication and content which can widen your sphere of connections and influence. Social Media is a FREE TOOL with which you can share your companies’ information with a targeted audience OR the world.
- #23 Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes