Uploaded byLinkedIn Sales Solutions
Social Selling Breakfast - Melbourne
The summary provides an overview of a social selling breakfast event including: - The agenda for the breakfast from 8:00-9:00 including introductions to social selling, a demonstration of social selling in action, and a customer success and Q&A session. - Information on how the buyer's journey has changed with more self-informed buyers due to increased access to information online. - Challenges reps face including missing critical stakeholders, lacking credibility with buyers, and low engagement during the buyer's journey. - LinkedIn's mission to connect professionals globally and how its tools like Sales Navigator can help sellers target, understand, and engage prospects through social media for better sales outcomes.
More Related Content
Similar to Social Selling Breakfast - Melbourne
Social Selling Breakfast - Melbourne
- 1.
- 2. 08:00 – 08:30 08:30– 08:40 08:40 – 09:00 09:00 Social Selling Social Selling in Action Customer Success and Q&A Session Close
- 3. The Times TheyAre a-Changin’ “ - Bob Dylan
- 4.
- 6. Sources: *Forrester, “BuyerBehavior Helps B2B Marketers Guide the Buyer’s Journey,” October 2012; **Zero Moment of Truth Study, Google The buyers journey has changed Access to more information, buyers self informed and 90% through the buying journey
- 7. Sales levers Average SalesPrice Sales Cycle Win Rate
- 8. “I have to presentto another person now” “Ummm…. I need to ask that question” “My contact won’t respond”
- 9.
- 10. Missing Critical Players 6.8 Stakeholdersinvolved in purchase decision 1 in 5 Decision makers change roles every year
- 11. Reps Lacking Credibility 77% Buyersdon’t believe sales reps understand their business and don’t think they can help
- 12. Low Value RepEngagement 24% Of deals forecasted by sales reps go dark during the purchase journey
- 13. If you’re notfirst, you’re last “
- 14.
- 15. Social selling isa modern approach to sales that uses information from social networks to grow your business
- 16. Our Mission Connect theworld’s professionals To make them more productive and successful
- 17. 467 The worlds largest professionalnetwork million members ANZ 9m+ APAC 100m+ +
- 18. STAY INFORMED through professionalnews and knowledge CONNECT with your professional world GET HIRED and build your career For members
- 19.
- 20.
- 21. Target • Receive dailylead recommendations • Use advanced search to identify prospects • Connect via warm introductions and InMail • Deliver relevant content at the right time Engage • Get alerts that signal intent to buy • Analyze profile and social activity data Understand LinkedIn Sales Navigator
- 23.
- 24. More likely toengage through warm introduction 5X
- 26. 45% 13% 51% Increase to pipeline Largeraverage selling price More likely to make quota What’s the impact of social selling?
- 28. Dennis Atacador General Managerof Sales & Marketing Prosegur
- 29.