![SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 301
LinkedIn Advanced Sales Techniques
Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential buyers and
customers, personal branding, and social listening. Social Selling is gaining popularity in a
variety of industries, though it is used primarily for B2B (business-to-business) selling or
highly considered consumer purchases (e.g., financial advisory services, automotive,
realty).
Social selling has become more popular since companies have looked to increase their
return on investment of social media interaction.[5] Sales teams within organizations
frequently mine data from social media that may help them connect to customers in order
to create a more genuine sales lead.[5] The technique frequently focuses on approaching
potential clients in a less direct way, meaning they don't interrupt their daily lives with cold
calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up
many sales processes, while also improving relationships.
Source: Wikipedia: Social Selling
Social Selling](https://image.slidesharecdn.com/socialsellingft301-linkedinadvancedsalestechniques-socialjack2019-gegroupg-clp-190617141646/75/Social-Selling-FT-301-LinkedIn-Advanced-Sales-Techniques-Social-Jack-2019-GE-Group-G-CLP-8-2048.jpg)
Uploaded bySocial Jack
Social Selling FT 301 - LinkedIn Advanced Sales Techniques - Social Jack 2019 - GE Group G - CLP
The document outlines an advanced social selling techniques course on LinkedIn. The course objectives are to boost network ranking, improve personal branding, gain social influence, and learn social selling skills like setting appointments. Students are instructed to spend 20 minutes per day engaging on LinkedIn, including scanning their home page, adding ideal connections, and posting status updates with hashtags. The goal is to practice power moves like conversations daily to increase referrals and new business.
More Related Content
Similar to Social Selling FT 301 - LinkedIn Advanced Sales Techniques - Social Jack 2019 - GE Group G - CLP
![Get a Pinterest account in[ pvatopservice ]sell regular every day.docx](https://cdn.slidesharecdn.com/ss_thumbnails/getapinterestaccountinpvatopservicesellregulareveryday-251030182004-67b5ef9f-thumbnail.jpg?width=640&height=640&fit=bounds)
Social Selling FT 301 - LinkedIn Advanced Sales Techniques - Social Jack 2019 - GE Group G - CLP
- 1. Social Selling 301 LinkedInAdvanced Sales Techniques SocialJack.com facebook.com/[email protected] @GetSocialJack LinkedIn Advanced Sales Techniques SOCIAL SELLING – 301 Group G - CLP
- 2. Social Selling 301 LinkedInAdvanced Sales Techniques SocialJack.com facebook.com/[email protected] @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ • Train and Coach over 2,000 people per month • Trained and Coached over 100,000 in Social Network Skills • Influencer Development, Relationship Marketing, Social Selling, Influencer Marketing and Production, eLearning, Lead Generation and Conversion Social Networking, Digital Marketing
- 3. Social Selling 301 LinkedInAdvanced Sales Techniques SocialJack.com facebook.com/[email protected] @GetSocialJack How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: +1 (562) 247-8421 Access Code : 578-708-343
- 4. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Previous Assignments • Login to Social Jack • Setup profile • Understand your network • Know your target customer/partner • Add key connections in LinkedIn • Build your Team • Keep building (20 min @ day) • Reference classes →
- 5. Social Selling 301 LinkedInAdvanced Sales Techniques SocialJack.com facebook.com/[email protected] @GetSocialJack 4 Handouts Today • Questions area in task bar • See handouts • Ask us anything throughout the session
- 6. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Course Objectives • Boost Network Ranking • Improve Personal Branding • Advance Business Influence • Gain Social Selling Skills • Building Powerful Network • Online Appointment Setting • Increase Targeted Referrals • 20 Minute a Day Routine
- 7. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Source: IDC #247829 IDC Statistics
- 8. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e.g., financial advisory services, automotive, realty). Social selling has become more popular since companies have looked to increase their return on investment of social media interaction.[5] Sales teams within organizations frequently mine data from social media that may help them connect to customers in order to create a more genuine sales lead.[5] The technique frequently focuses on approaching potential clients in a less direct way, meaning they don't interrupt their daily lives with cold calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up many sales processes, while also improving relationships. Source: Wikipedia: Social Selling Social Selling
- 9. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques
- 10. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Commit to Your Success
- 11. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques ROI of Your Time – Twenty Minutes a Day
- 12. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Commit Your Time – Twenty Minutes a Day
- 13. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques • Thought Leader • Executive Presence • Humanize Your Brand • Attract Speaking Opportunities • Increase Referrals • Generate New Business What are your Goals? Know the Numbers! SHARE YOUR GOALS!
- 14. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Identify Your Target Who is your target customer/client/partner? • What do they look like? • What industry are they in? • What size company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
- 15. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques • Airlines • MRO (maintenance / repair / overhaul) • Military Aircraft • Business Jets • Aircraft/Helicopter Operators • FOQA – Flight Operation Quality Assurance • FOQA Managers / FOQA Analysts • Flight Safety • Fuel Safety • Anyone that flies and transmits aviation related data Identify Your Target Who is your target customer/client/partner? SAMPLE GE AVIATION DIGITAL
- 16. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques The Network
- 17. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Dr. Bob Wright – Wright Graduate University
- 18. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Setting Your Jacktivity Plan Intention for Your Twenty Minutes
- 19. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Setting Your Jacktivity Plan Intention for Your Twenty Minutes
- 20. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Setting Your Jacktivity Plan Intention for Your Twenty Minutes
- 21. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Setting Your Jacktivity Plan Intention for Your Twenty Minutes MONDAY
- 22. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Engaging with Your Network • Home Page Scan • Adding Ideal Connections • Status Update Live Demo You Are The HOST
- 23. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Home Page Scan Live Demo
- 24. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Power Move – Conversation Power of 8,000 to 1 “Likes” and “Comments” Power of million to 1 “Shares”
- 25. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Build Rapport with Ideal Connections POWER MOVE
- 26. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Adding Ideal Connections Live Demo
- 27. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Searching for Ideal Connections Live Demo
- 28. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Status Updates Value Based Posting 5-1 RULE Now #Hashtags Live Demo
- 29. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Content Sources https://www.linkedin.com/company/geaviation/
- 30. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques #Hashtags Value Based Posting 5-1 RULE Now #Hashtags Live Demo
- 31. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques #Hashtags Value Based Posting 3-5 per POST Use #Hashtags Live Demo TREND!
- 32. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques @Tagging Partners Have permission or good relationship 3-5 per POST Use in conversation, thanking them, or seeking advice
- 33. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Introduction to Setting Appointments POWER MOVE
- 34. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Questions?
- 35. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Confirm Assignments • Login to Social Jack • Setup profile • Know your goals • Know your target customer/partner • Practice your power moves daily • Keep engaging (20 min @ day) • Reference classes →
- 36. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques DEMO
- 37. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Go for your Social Selling Black Belt!
- 38. SocialJack.com facebook.com/[email protected] @GetSocialJack SocialSelling 301 LinkedIn Advanced Sales Techniques Your Next Classes and Coaching Sessions Your Classes Social Selling Orientation – Welcome to Social Selling Overview Thursday, May 30, 2019 - 8:00 AM - 8:30 AM CT Social Selling 101 – Social Selling Foundation/LinkedIn Beginner Monday, June 3, 2019 - 8:00 AM - 9:00 AM CT Social Selling 201 – Social Jack Network Building Monday, June 10, 2019 – 8:00 AM - 9:00 AM CT Social Selling 301 – LinkedIn Advanced Sales Techniques Monday, June 17, 2019 – 8:00 AM - 9:00 AM CT Social Selling 302 – LinkedIn Advanced Sales Routine Monday, June 24, 2019 – 8:00 AM - 9:00 AM CT Your Coaching Sessions Tuesday, June 4, 2019 - 1:00 PM - 1:30 PM CT Tuesday, June 11, 2019 - 1:00 PM - 1:30 PM CT Tuesday, June 18, 2019 - 1:00 PM - 1:30 PM CT Tuesday, June 25, 2019 - 1:00 PM - 1:30 PM CT You Are Group G
- 39. Social Selling 301 LinkedInAdvanced Sales Techniques SocialJack.com facebook.com/[email protected] @GetSocialJack Thank You!
- 40. Social Selling 301 LinkedInAdvanced Sales Techniques SocialJack.com facebook.com/[email protected] @GetSocialJack Connect WITH us!