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Social Sweets
The document outlines a campaign to distribute a branded chocolate bar in Philadelphia, encouraging recipients to post 'thank you' messages on social media, which resulted in donations to a local food bank. The initiative generated significant engagement, becoming the #1 trending topic on Twitter in the area and reaching nearly 90,765 people. It resulted in a high conversion rate and provided valuable insights while supporting a charitable cause.
Social Sweets
- 1. PAY IT FORWARD,GONE SOCIAL
- 2. TIME TO EXECUTE 3weeks THE IDEA Create a branded chocolate bar that would be distributed freely in the streets of Philadelphia. The only request of recipients was to say “thank you” via Twitter or Facebook. For each message, $1 would be donated to Philadelphia’s local food bank. VISIT http://socialsweets.org/
- 3. RESULTS • Our supplywas gone within 2 hours. • Social Sweets became the #1 trending topic on Twitter in Philadelphia. • Wall posts, tweets, pictures, and “likes” flooded in. People weren’t just thanking us, they were actually requesting us. • Nearly 50% conversion – we reached 90,765 people through 462 online mentions. • We learned a lot. And we helped contribute to a good cause.
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