Soco career networking 120804

Editor's Notes

• #8: Your online impact Utilize social networks to learn more, faster Build and strengthen your offline network Don ’t throw out what you’ve got now Add networking to your marketing plan Find a digital native and ask for his or her help Create my networking plan (with milestones) Accept that I ’m not going to break it…
• #9: You are better off declaring your public profile, rather than letting someone else steal your name and perpetrate scams against your network. Fake id ’ scams Thief posts fake profile and scams your network Best defense: sign up for Facebook, LinkedIn, Twitter and qAlias accounts FTC says: Don ’t post your full name, Social Security number, address, phone number, or bank and credit card account numbers The first is silly, but the rest DO NOT POST! Trust but verify: call a contact if they ask to borrow money or anything sketchy Assume its public EVERY POST is part of your digital dossier Even in private groups Before every post ask ‘could this info be used to hurt my family or steal from me?’ Everything on LinkedIn is public data anyway (where you worked, etc.) DO NOT post any financial or home data
• #11: Grew up at a time when most electronics were sensitive. ‘Don’t touch is, you’ll break it” was a relevant concern. Expecting Digital Immigrants to learn intuitively online is like teaching someone to fly by giving them a plane but no flying lessons Digital Immigrants Want to participate but lack ‘instructions’ Lack the vocabulary or confidence to engage online Learn best face-to-face Want a safe and reliable online ‘home’ Want to connect to their kids, colleagues and community Digital Natives Develop, devour and discard online trends Lack the teaching skills or patience to teach parents Have a ‘play with it, you can’t break it’ attitude Want to connect with a network of immigrants who can help them lat
• #13: It ’s OK to play! Start out small, play with friends you know in a small pool Here are the eight things we ’re going to talk about today. We’ll focus on the 1st FIVE , and briefly explain the last three
• #14: What is Your Mission ? Land a Job? Grow your Business? Network in a new industry or location? People will research for hours on a potential purchase, business decision or vacation But for a major purchase (or hiring someone), face-to-face is required People want to buy from or hire someone they know, like and trust What happens when someone Googles your name or brand or searches for you on LinkedIn? Find the best local deals. Buy, sell, barter and trade locally. Cooperative shopping. Information you care about delivered faster. Less frustration and wasted time searching the vast interweb. Connect with more people in less time using networking tools. Share efforts: carpooling, collective shopping, etc. More choices of jobs, activities, options, opinions, information and ways to connect. A social network doesn ’t ring during dinner, knock on your door or create any threat to your peace, security or freedom.
• #16: It ’s OK to play! Start out small, play with friends you know in a small pool Here are the eight things we ’re going to talk about today. We’ll focus on the 1st FIVE , and briefly explain the last three
• #20: If you find your resume boring, find the parts of your life or your world-view that are interesting and feature those.
• #21: If you have a Facebook account and you don ’t find someone on LinkedIn, check to see if they’re on Facebook. At least you’ll be connected on one platform. Integration is coming soon. DON ’T just send the form ‘I want to add you to my professional network’. That’s all about YOU, make the invite about THEM! ‘How are the kids. Can I buy you a coffee soon?’ Try H.S. college, old jobs, old hometowns. Search keywords like ‘bike racing in California’ We ’ll talk more about groups in a few slides ADD VALUE! If you offer to write someone a recommendation, the pressure to reciprocate is built into LinkedIn. If you see someone you want to meet, or if you ’re just trying to network into a new industry, ask your network to recommend others you might connect with.
• #22: Don ’t add miscellaneous contacts like your plumber (unless you’re in that industry) “ Hey I thought you might find value in meeting Peter” or “Read this article on social media and thought of you.” Look at who your contacts work (and have worked for). Ask questions like ‘do you enjoy working at ABC?’ or ‘I’m thinking of applying, do you have any advice?’ Most people love to give advice. Search the jobs tabs of your groups. Look at your contacts ’ current companies and go to their company career page. Ask for a recommendation from that contact before you apply and ask them if there is an employee referral bonus (again, offering THEM value for helping you) Search for anyone in H.R. or management for the target company. See if you have a mutual connection. If not, at least gather the company data available on LinkedIn and add that to your cover letter.
• #23: Don ’t add miscellaneous contacts like your plumber (unless you’re in that industry) “ Hey I thought you might find value in meeting Peter” or “Read this article on social media and thought of you.” Look at who your contacts work (and have worked for). Ask questions like ‘do you enjoy working at ABC?’ or ‘I’m thinking of applying, do you have any advice?’ Most people love to give advice. Search the jobs tabs of your groups. Look at your contacts ’ current companies and go to their company career page. Ask for a recommendation from that contact before you apply and ask them if there is an employee referral bonus (again, offering THEM value for helping you) Search for anyone in H.R. or management for the target company. See if you have a mutual connection. If not, at least gather the company data available on LinkedIn and add that to your cover letter.
• #24: If you want to be a tech project manager, think of the challenges you face and join those groups. ex. ‘Programming Mobile Applications in Flash’ ‘CIO challenges’ etc. Peer networks would be “tech CEOs” or “Project Managers” Don ’t neglect local searches. A great contact in Mumbai probably can’t help you find a job in Salt Lake. Start by commenting on others posts. Even if its just ‘I couldn’t agree more, here’s a related article I found.’ Read your network updates, see which groups your contacts are joining. Look at the groups in their profiles. Figure out who you ‘buyer is’ and join those groups (but DON’T SPAM). Listen and HELP!
• #25: “ Hey I thought you might find value in meeting Peter” or “Read this article on social media and thought of you.”
• #30: Be careful what you put on any social network. Once its been up, even if you remove it, there could be instances and copies out there. You need to inform your network of friends where you draw the line of inappropriate posts and monitor your page.
• #32: When you update your address, it updates in the address book of everyone in your network who also has a Plaxo account.
• #38: Is this what you ’d want others reading?
• #39: Many users of Facebook, MySpace and LinkedIn try to flaunt Dunbar ’s number, compiling as many connections as possible, but although it might stretch to a few hundred, thousands of meaningful connections is cognitively unachievable. When you ask to connect to someone, tell them why. If it doesn ’t sound genuine, you should probably rethink the connection. A few times a year, go through your connections, reach out to those you want to stay in touch with and rinse out those you don ’t.
• #43: $4 $20 $100